In reality, most are making turtle soup…while riding the turtle.
In reality, most are making turtle soup…while riding the turtle.
Suddenly, designers didn’t need typesetters or color transfers; we could do everything on-screen.
Now, 35 years later, it feels like that era is closing.
Agentic AI is about to do for decision-making what DTP did for production.
Suddenly, designers didn’t need typesetters or color transfers; we could do everything on-screen.
Now, 35 years later, it feels like that era is closing.
Agentic AI is about to do for decision-making what DTP did for production.
Make the numbers realistic.
When the math doesn’t check out, they’ll focus on that instead of the design.
Make the numbers realistic.
When the math doesn’t check out, they’ll focus on that instead of the design.
Sometimes you can do both.
But too often, the “sizzle” wins—and the real problems stick around.
Sometimes you can do both.
But too often, the “sizzle” wins—and the real problems stick around.
Paste-up wasn’t fast—but it was weirdly joyful.
Lines of type you could touch. Boards and tissue you could hold.
I miss when design was a little more physical—and a lot more fume-y.
Paste-up wasn’t fast—but it was weirdly joyful.
Lines of type you could touch. Boards and tissue you could hold.
I miss when design was a little more physical—and a lot more fume-y.