To be clear, I don’t feel obsolete; just aware that I’ve seen a full cycle of my industry.

That’s both thrilling and bittersweet.

And that’s a rare thing to witness.

It’s not just “write a message and send it.”
Now it’s:
→ Create copy, visuals
→ Involve someone with design sensibility
→ Build the interactive elements
→ Budget more time for revisions (and more revisions)

Richer branding? Great.
More engaging interactions? Awesome.
Better conversion rate? Probably.

But like HTML email, that performance boost comes with a production cost.

And they came out as strips of paper, like a DIY ransom note.