Brad Ross
@bradrosscomms.bsky.social
Former City of Toronto and TTC comms head, now at bradross.ca
1. When I headed up comms at the TTC, it was a priority to communicate every single delay affecting commuters, explaining why, where, what, and an approximate ETA for resolution.
May 27, 2025 at 9:53 PM
1. When I headed up comms at the TTC, it was a priority to communicate every single delay affecting commuters, explaining why, where, what, and an approximate ETA for resolution.
Reposted by Brad Ross
Now & Next is back for 2025 & what will be a wild year for news.
Bob Reid & @bradrosscomms.bsky.social @lcbroadhead.bsky.social @davetrafford.bsky.social
youtu.be/Al_QN3NkL3M?...
Bob Reid & @bradrosscomms.bsky.social @lcbroadhead.bsky.social @davetrafford.bsky.social
youtu.be/Al_QN3NkL3M?...
We're headed for the Perfect Political Storm in Ottawa and Washington
YouTube video by Dave Trafford
youtu.be
January 17, 2025 at 5:46 PM
Now & Next is back for 2025 & what will be a wild year for news.
Bob Reid & @bradrosscomms.bsky.social @lcbroadhead.bsky.social @davetrafford.bsky.social
youtu.be/Al_QN3NkL3M?...
Bob Reid & @bradrosscomms.bsky.social @lcbroadhead.bsky.social @davetrafford.bsky.social
youtu.be/Al_QN3NkL3M?...
December 13, 2024 at 2:53 PM
Laverne. Safety first (apparently it’s hunting season)
December 9, 2024 at 10:14 PM
Laverne. Safety first (apparently it’s hunting season)
In this week’s “HOT Takes” - how the Toronto Public Library got it right - it’s comms team and leadership team open.substack.com/pub/bradross...
December 6, 2024 at 4:31 PM
In this week’s “HOT Takes” - how the Toronto Public Library got it right - it’s comms team and leadership team open.substack.com/pub/bradross...
Reposted by Brad Ross
Have a listen to our pod. Lots of issues - even more opinions - and some good laughs. @bradrosscomms.bsky.social Bob Reid, @femwriter.bsky.social @davetrafford.bsky.social
Can Phil Verster's time at Metrolinx be considered anything but an unmitigated, abject failure? @bradrosscomms.bsky.social @lcbroadhead.bsky.social weigh in with former @metrolinx.bsky.social comms director, Anne Marie Aikins and Bob Reid of #TouchdownandFumbles fame
www.spreaker.com/episode/phil...
www.spreaker.com/episode/phil...
Phil Verster's time as Metrolinx CEO has been an unmitigated, abject disaster for public transit in the GTHA - NOW and NEXT
www.spreaker.com
December 5, 2024 at 10:12 PM
Have a listen to our pod. Lots of issues - even more opinions - and some good laughs. @bradrosscomms.bsky.social Bob Reid, @femwriter.bsky.social @davetrafford.bsky.social
@caseynewton.bsky.social Making OnlyFans no. 69 in your list made my morning
November 29, 2024 at 3:48 PM
@caseynewton.bsky.social Making OnlyFans no. 69 in your list made my morning
Pet peeve alert: it’s daylight saving time, not savings - it’s neither plural nor a bank. Thx
November 28, 2024 at 2:38 AM
Pet peeve alert: it’s daylight saving time, not savings - it’s neither plural nor a bank. Thx
open.substack.com/pub/bradross...
Are squirrels really just rats with good PR? A rat weighs in on reputation vs image.
Are squirrels really just rats with good PR? A rat weighs in on reputation vs image.
A rat’s case for reputation over image
Those outside the communications or strategic planning world will sometimes conflate strategy and tactics, which got me to thinking about how others, including those in the comms world, conflate reput...
open.substack.com
November 22, 2024 at 4:21 PM
open.substack.com/pub/bradross...
Are squirrels really just rats with good PR? A rat weighs in on reputation vs image.
Are squirrels really just rats with good PR? A rat weighs in on reputation vs image.
“Who’s this clown?” is a brilliant insult because a) it implies they're a clown and b) not even one of the better-known clowns.
- Cohen Edenfield
- Cohen Edenfield
November 21, 2024 at 9:44 PM
“Who’s this clown?” is a brilliant insult because a) it implies they're a clown and b) not even one of the better-known clowns.
- Cohen Edenfield
- Cohen Edenfield
Rent-free. I think that should change.
November 19, 2024 at 7:11 PM
Rent-free. I think that should change.
Life is short, like Fonzie here. Sometime you just gotta stop and drink the creek water.
November 13, 2024 at 12:58 PM
Life is short, like Fonzie here. Sometime you just gotta stop and drink the creek water.
Buddha, whom I doubt ever got into a bar fight, offered the following advice that each of us could stand to seriously consider:
“Before you speak, let your words pass through three gates: Is it true? Is it necessary? Is it kind?”
“Before you speak, let your words pass through three gates: Is it true? Is it necessary? Is it kind?”
November 12, 2024 at 11:51 AM
Buddha, whom I doubt ever got into a bar fight, offered the following advice that each of us could stand to seriously consider:
“Before you speak, let your words pass through three gates: Is it true? Is it necessary? Is it kind?”
“Before you speak, let your words pass through three gates: Is it true? Is it necessary? Is it kind?”
