Brad Ross
bradrosscomms.bsky.social
Brad Ross
@bradrosscomms.bsky.social
Former City of Toronto and TTC comms head, now at bradross.ca
6. The government has been getting a massive bye for years, receiving unwitting cover from the OPP and traffic reporters who've been co-opted into doing the explaining for them. Time to step up MTO.

Own it.

Explain it.

Be accountable.

It’s your highway.

END
May 27, 2025 at 9:53 PM
5. Instead, drivers rely on Waze and other apps - crowd-sourced by fellow (distracted!) hostages - to stay informed.
May 27, 2025 at 9:53 PM
4. If you’ve ever been stuck in traffic on a 400-series highway due to a crash, stalled car, construction, whatever, ask yourself this: have you ever heard the Ontario Ministry of Transposition, whose highway it is, explain, apologize, or commit to doing better? Me either.
May 27, 2025 at 9:53 PM
3. I have the scars to prove communicating, not shifting blame, was our priority. The “why” was always made clear, but frustrated commuters rarely care.
May 27, 2025 at 9:53 PM
2. The TTC wore every delay, regardless of cause - frequently apologizing even if not at fault. Many delays on public transit systems are fully outside an agency’s control.
May 27, 2025 at 9:53 PM
He then went on to become the bassist and keyboardist for the legendary rock band Led
Zeppelin
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Mayor-elect Trump is a common troll
December 10, 2024 at 5:02 PM
What did one Crosstown project manager say to another Crosstown project manager?

Who are you?
December 2, 2024 at 8:03 PM
OnlyFans is no. 69 on the list. Twelve-year-old me is still laughing
November 29, 2024 at 7:23 PM
It’s beyond bonkers, it’s bananas!
November 20, 2024 at 6:31 PM
Old MacDonald tapped for Agriculture Secretary
November 19, 2024 at 10:22 PM