Joe builds brands | Brand Sauce
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brandsauce.bsky.social
Joe builds brands | Brand Sauce
@brandsauce.bsky.social
Making marketing simple and a little spicy. Breaking down marketing, branding, and advertising strategies that the world’s most effective companies and agencies use.

www.brandsauce.co
www.tiktok.com/t/ZP8AAPBpn/ might’ve gone a little too hard on these logo updates.
Replying to @rdfhhfdgt you’re right, major car logos don’t literally show cars. let’s fix that. #branding
TikTok video by joe builds brands | brandsauce
www.tiktok.com
October 9, 2025 at 12:55 PM
some people did NOT like my suggestions for new GAP logos. here’s another pass that they might like more. #branding #marketing
October 7, 2025 at 5:24 PM
this is a logo in dire need of updates. let’s see what we can do!!
October 7, 2025 at 5:23 PM
Reposted by Joe builds brands | Brand Sauce
I have a friend who once dressed up for him on Halloween and refused to speak to anyone at all, staying in character, to the extent that his girlfriend broke up with him
ign.com IGN @ign.com · Oct 2
Burger King abandoned its 'Creepy King' mascot, the one with the uncanny valley face and bizarre commercials, because it was too scary for families with young children who would end up at McDonald’s instead. bit.ly/4h2xppV
October 2, 2025 at 7:20 PM
graphic design is my passion

i cannot emphasize enough that this is actually a joke
September 25, 2025 at 1:38 PM
Reposted by Joe builds brands | Brand Sauce
August 26, 2025 at 11:13 PM
Reposted by Joe builds brands | Brand Sauce
I fixed the Cracker Barrel logo if anyone is interested! #illustration #branding
August 22, 2025 at 7:39 PM
Reposted by Joe builds brands | Brand Sauce
August 22, 2025 at 12:23 AM
short form builds brands - even smaller brands! System1 and TikTok have the receipts. #marketing #brand
August 14, 2025 at 1:37 PM
“Building in public” can be an incredibly effective marketing strategy, if you do it as well as the Town Hall Bowl in Cicero.
August 9, 2025 at 11:56 PM
you are not, in fact, cooking. #marketing #branddesign #brand #canva
July 26, 2025 at 3:40 PM
even more of the worst brand logos. tell us what you do already! #marketing #branding
May 15, 2025 at 4:42 PM
GREAT BRAND WORK, WB
May 14, 2025 at 4:38 PM
brand logos don’t need to be literal, and it might be better for the brand if they’re not.
May 12, 2025 at 7:36 PM
Reposted by Joe builds brands | Brand Sauce
also you all need to see this, because this is something I don't think *anybody* could predict for where this ad goes
May 6, 2025 at 1:17 PM
these are some of the worst brand logos. everyone knows the best ones tell you what the company does.
May 6, 2025 at 3:14 AM
why use a bunny as a mascot? It actually makes a lot of sense when you learn the reason why.
April 20, 2025 at 7:49 PM
The longer I’m in marketing, the simpler the goal of it is. Listen to the Brand Sauce Podcast wherever you get them.
April 18, 2025 at 12:29 AM
The worst thing any brand can do in a recession is pull all their marketing. The less you show up in front of people, the less likely they are to remember you and then choose you when they’re in a position to buy your category. Listen to the full pod today.
April 17, 2025 at 2:39 PM
literally the first thing I mention whenever I see a post or comment asking for marketing book recommendations. and yes, I’m this proud of myself for suggesting it lol
April 12, 2025 at 6:46 PM
Can funny content marketing work? It can if it’s actually funny. These TikToks for Young Farts RV Parts have been doing numbers, and will help their business in more ways than one.
April 10, 2025 at 4:16 PM
How to build a solid foundational brand marketing strategy in under a minute. #marketing #brand
April 5, 2025 at 8:50 PM
The sooner you accept that people don’t care about your brand, the sooner you can do the marketing work to make your brand relevant to their day to day life, and make it memorable.
April 3, 2025 at 5:52 PM
Followers don’t equal success. If you’re posting to support your brand or business, focus on these things instead. #marketing #creator
April 3, 2025 at 3:15 PM
reversing my previous stance on brand April Fools Day posts to say this pop up from @bsky.app made me chuckle
April 1, 2025 at 3:21 PM