Brian Casel
@briancasel.com
I do too, always have. But I can use Gmail’s categorization for setting up broad filtering:
Social & Promotions -> Archive (so I never see).
Updates -> Label “Noise” so I can glance if needed, but away from my main inbox.
Social & Promotions -> Archive (so I never see).
Updates -> Label “Noise” so I can glance if needed, but away from my main inbox.
November 20, 2025 at 1:13 AM
I do too, always have. But I can use Gmail’s categorization for setting up broad filtering:
Social & Promotions -> Archive (so I never see).
Updates -> Label “Noise” so I can glance if needed, but away from my main inbox.
Social & Promotions -> Archive (so I never see).
Updates -> Label “Noise” so I can glance if needed, but away from my main inbox.
but ya, prob not all of those updates Gmail will categorize that way... So a bunch would still get through.
I have filters for common noise, especially receipts etc that I know are on autopay, and payout notifcaitons etc.
I have filters for common noise, especially receipts etc that I know are on autopay, and payout notifcaitons etc.
November 19, 2025 at 9:36 PM
but ya, prob not all of those updates Gmail will categorize that way... So a bunch would still get through.
I have filters for common noise, especially receipts etc that I know are on autopay, and payout notifcaitons etc.
I have filters for common noise, especially receipts etc that I know are on autopay, and payout notifcaitons etc.
It can filter based on Gmail's categories. So if Gmail categorizes an email as an 'Update' or 'Promotion' or 'Social' or 'Forum', it can catch that and do something with it.
November 19, 2025 at 9:34 PM
It can filter based on Gmail's categories. So if Gmail categorizes an email as an 'Update' or 'Promotion' or 'Social' or 'Forum', it can catch that and do something with it.
You don't need to leave Gmail (or your favorite email client). You just need better filters.
Try filterhawk.com and take back control of your inbox.
Try filterhawk.com and take back control of your inbox.
FilterHawk - Take Control of Your Gmail Inbox
FilterHawk replaces Gmail's chaotic filters with powerful, transparent email workflows that actually work the way you expect.
filterhawk.com
November 19, 2025 at 2:46 PM
You don't need to leave Gmail (or your favorite email client). You just need better filters.
Try filterhawk.com and take back control of your inbox.
Try filterhawk.com and take back control of your inbox.
Gmail filters are frustratingly limited. They can't apply more than one label. You can't even remove labels.
Filter Hawk gives you all the filters and actions you'd expect. You can stack them, group them, and manage your inbox like a pro.
Filter Hawk gives you all the filters and actions you'd expect. You can stack them, group them, and manage your inbox like a pro.
November 19, 2025 at 2:46 PM
Gmail filters are frustratingly limited. They can't apply more than one label. You can't even remove labels.
Filter Hawk gives you all the filters and actions you'd expect. You can stack them, group them, and manage your inbox like a pro.
Filter Hawk gives you all the filters and actions you'd expect. You can stack them, group them, and manage your inbox like a pro.
Ever wanna screen in or block first-time senders in Gmail? You can't do it with Gmail filters.
But you can with FilterHawk. Filter based on sender history, manage your block list, and quiet down the cold emailers.
But you can with FilterHawk. Filter based on sender history, manage your block list, and quiet down the cold emailers.
November 19, 2025 at 2:46 PM
Ever wanna screen in or block first-time senders in Gmail? You can't do it with Gmail filters.
But you can with FilterHawk. Filter based on sender history, manage your block list, and quiet down the cold emailers.
But you can with FilterHawk. Filter based on sender history, manage your block list, and quiet down the cold emailers.
Did one Gmail filter undo the work of another? Which Gmail ran first? Total mystery.
FilterHawk follows your priority order, always. Drag-and-drop to reorder so that it's perfectly predictable.
FilterHawk follows your priority order, always. Drag-and-drop to reorder so that it's perfectly predictable.
November 19, 2025 at 2:46 PM
Did one Gmail filter undo the work of another? Which Gmail ran first? Total mystery.
FilterHawk follows your priority order, always. Drag-and-drop to reorder so that it's perfectly predictable.
FilterHawk follows your priority order, always. Drag-and-drop to reorder so that it's perfectly predictable.
Gmail's filters silently fail all the time—and you don't know why!
FilterHawk shows you an audit trail for every email. See which filters passed, failed, and which actions were taken. Use those insights to dial in your filters perfectly.
FilterHawk shows you an audit trail for every email. See which filters passed, failed, and which actions were taken. Use those insights to dial in your filters perfectly.
November 19, 2025 at 2:46 PM
Gmail's filters silently fail all the time—and you don't know why!
FilterHawk shows you an audit trail for every email. See which filters passed, failed, and which actions were taken. Use those insights to dial in your filters perfectly.
FilterHawk shows you an audit trail for every email. See which filters passed, failed, and which actions were taken. Use those insights to dial in your filters perfectly.
Gmail's filters make you write cryptic search queries and hassle with a UI that hasn't seen love in years.
FilterHawk gives you an intuitive logic builder. Build sophisticated filters without code or guesswork.
FilterHawk gives you an intuitive logic builder. Build sophisticated filters without code or guesswork.
November 19, 2025 at 2:46 PM
Gmail's filters make you write cryptic search queries and hassle with a UI that hasn't seen love in years.
FilterHawk gives you an intuitive logic builder. Build sophisticated filters without code or guesswork.
FilterHawk gives you an intuitive logic builder. Build sophisticated filters without code or guesswork.
We're big fans. We go to one regular season game a year.
These are for decent lower/middle level seats.
It's the same for any NYC sports team. Out of control.
These are for decent lower/middle level seats.
It's the same for any NYC sports team. Out of control.
November 18, 2025 at 7:19 PM
We're big fans. We go to one regular season game a year.
These are for decent lower/middle level seats.
It's the same for any NYC sports team. Out of control.
These are for decent lower/middle level seats.
It's the same for any NYC sports team. Out of control.
It’s insane. I’m taking my 2 kids to the Dec 7 Knicks game. $1200.
November 18, 2025 at 5:51 PM
It’s insane. I’m taking my 2 kids to the Dec 7 Knicks game. $1200.
hahah yeah, this SaaS is hazardous for your health 🚬
November 14, 2025 at 10:25 PM
hahah yeah, this SaaS is hazardous for your health 🚬
What a wild episode!
I'll try to ship it by Thursday :)
I'll try to ship it by Thursday :)
November 14, 2025 at 8:15 PM
What a wild episode!
I'll try to ship it by Thursday :)
I'll try to ship it by Thursday :)
stay tuned next week to see if Justin lives!
November 13, 2025 at 10:20 PM
stay tuned next week to see if Justin lives!
I’m building my version now too.
As everyone should :)
As everyone should :)
November 7, 2025 at 4:50 AM
I’m building my version now too.
As everyone should :)
As everyone should :)
ya I'm back to using Gmail on both ios and web.
I like it unified, but also filtered and grouped into easily tabbable views. Gmail's multiple inboxes is so frustratingly limited.
I like it unified, but also filtered and grouped into easily tabbable views. Gmail's multiple inboxes is so frustratingly limited.
November 5, 2025 at 6:50 PM
ya I'm back to using Gmail on both ios and web.
I like it unified, but also filtered and grouped into easily tabbable views. Gmail's multiple inboxes is so frustratingly limited.
I like it unified, but also filtered and grouped into easily tabbable views. Gmail's multiple inboxes is so frustratingly limited.