Brian Jackson 🌵
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brianleejackson.com
Brian Jackson 🌵
@brianleejackson.com
Co-founder at forgemedia LLC. Previously CMO at Kinsta. I craft actionable content derived from first-hand experience and develop performance-driven WordPress plugins. ⚡

👨‍💻 Agency: forgemedia.io
📧 Newsletter: newsletter.brianleejackson.com
Version 1.6.3 of our Novashare plugin is live!

- *New* AI share buttons for Claude and Google AI, which link to a prompt that will summarize the shared post’s content. 🤖
- *New* novashare_ai_network_text filter. Allows you to adjust the text that is passed through to an AI network prompt.
October 22, 2025 at 1:52 AM
Issue #47 of my monthly newsletter "Tidbits from Brian" just went out. 📧

The healthcare system in the US is a joke. 🏥

brianleejackson.substack.com/p/tidbits-fr...
August 29, 2025 at 6:09 PM
When folks ask me if they should use WordPress or another platform for their business... 🙃
August 29, 2025 at 5:41 AM
The new Gemini 2.5 Flash AI model is fun to play with. 😂
August 27, 2025 at 4:41 AM
Version 1.6.2 of our Novashare plugin is live!

- *New* AI share buttons for ChatGPT, Grok, and Perplexity, which link to a prompt that will summarize the shared post’s content. 🤖
- *New* follow button for Nextdoor.
- Updated Nextdoor brand colors. 🧑‍🤝‍🧑 (1/3)
August 26, 2025 at 12:35 AM
Version 2.4.7 of our Perfmatters plugin is live!

- *New* support to set the Perfmatters license key via wp-config.php using the PERFMATTERS_LICENSE_KEY constant. 🔑 This has been highly requested from our agency clients.
- *New* perfmatters_fetch_priority filter. (1/4)
July 16, 2025 at 5:55 PM
There are times when I can relate. 😅
July 11, 2025 at 3:43 AM
Version 1.6.1 of our Novashare plugin is live!

- Refactored specific portions of the main frontend stylesheet. We were able to reduce the CSS file size by an additional 7.69% (now under 2.5 KB)! ⚡ Recommend clearing all cache layers after updating to take advantage of the speed gains. (1/4)
June 30, 2025 at 7:46 PM
Version 2.4.6 of our Perfmatters plugin is live!

- *New* advanced preload option to enable Cloudflare Early Hints (BETA) for Perfmatters preloads, along with controls to limit which file types will have early hint link headers sent. (1/7)
June 17, 2025 at 11:07 PM
Version 2.4.4 of our Perfmatters plugin is live!

- *New* exclude leading option for lazy loading CSS background images. This allows you to more quickly and broadly target containers and then automatically exclude a hero CSS background image from lazy loading. ⚡ (1/5)
May 8, 2025 at 9:10 PM
On June 19th, I'll be doing a website performance AMA! ⚡🚀

Got something you want to ask me? Submit your questions and sign up for the event here: theadminbar.com/events/websi...

Big thanks to @theadminbar.com for putting this together.
May 8, 2025 at 1:04 AM
Big changes are coming to PageSpeed Insights. Lighthouse is moving to performance insight audits. 😮🔥

- ETA is October 2025. 🗓️
- There is a switcher in the meantime to get used to things.
- Some audits are being renamed while others are being removed.

developer.chrome.com/blog/moving-...
May 6, 2025 at 12:46 AM
Version 2.4.3 of our Perfmatters plugin is live!

*New* Speculative Loading options for sites running WordPress 6.8 or higher. You can change the mode and eagerness. ⚡
- We are deprecating Instant Page for anyone running WordPress 6.8 or higher. (1/2)
April 15, 2025 at 10:44 PM
Version 1.6.0 of our Novashare plugin is live!

-*New* share button support for the Nextdoor network. 🏠
-*New* total share count and network share count options for the share button section with additional frontend styles to display the total share count at the top of the share window. (1/2)
April 10, 2025 at 11:50 PM
I'm late to the party. 😄
April 8, 2025 at 8:06 PM
Version 1.5.9 of our Novashare plugin is live!

- *New* location follow button (great for Google/Apple maps, location pages, etc.) 🗺️ Remember, you can also add your own custom buttons, meaning unlimited possibilities. (1/5)
March 5, 2025 at 11:39 PM
Great news! As expected, Speculative Loading is coming to WordPress core. Even sooner than I thought. ⚡

They will most likely default to "prefetch/conservative." So we might add a toggle in Perfmatters to easily swap that to "prerender/moderate." 👍
February 25, 2025 at 3:35 AM
Version 2.3.9 of our Perfmatters plugin is live!

- *New* perfmatters_preloads_array filter.
Gives you access to the preloads data array for use in custom integrations. 👨‍🔧
- *New* perfmatters_minify_threshold filter. (1/5)
February 7, 2025 at 3:36 AM
Version 1.5.8 of our Novashare plugin is live!

- *New* Added a show labels control to the follow buttons block.
- Updated all blocks to API version 3 to support rendering the block inside the post editor iframe. 💻
- Fixed multiple deprecated UI element warnings showing in the block editor. (1/3)
January 29, 2025 at 12:49 AM
It's been one of those days. ☕😅🤦‍♂️
January 10, 2025 at 4:15 AM
Version 2.3.7 of our Perfmatters plugin is live!

- Removed unnecessary documentWrite handling function from delay JS inline script to reduce the size by over 8%. ⚡
- Updated admin bar menu UI to show clear all used CSS everywhere, instead of just in the backend. (1/6)
January 1, 2025 at 11:22 PM
Great post from @programmingart.bsky.social on some things that would be great to have in Chrome DevTools. ⚡

The UI changes (showing preloads, fetch, LCP element, defer, etc.)... 💯 @debugbear.com is great in this regard.

calendar.perfplanet.com/2024/top-8-t...
December 23, 2024 at 2:57 AM
Half the fun of AI is just trying all the new tools. Can't even keep up with the innovation. 🚀

pika.art is free through December 22nd.
December 20, 2024 at 4:56 AM
Awesome, Kinsta just rolled out PHP 8.4. ⚡

Looking forward to seeing some benchmarks on this. 🤓 Let the extensive testing begin!

#webperf
December 3, 2024 at 11:53 PM
Version 2.3.6 of our Perfmatters plugin is live!

*New* local Google Font option to limit subsets. In our tests, we saw an 80% decrease in the font CSS size. 🔥
*New* local Google font option to change the print method (file or inline). (1/4)
November 22, 2024 at 6:21 PM