Design tokens = name + value representing a design decision.

Simple concept. Massive impact.

They turn style choices into structured data that travels from Figma to code, no translation needed. The gap between design and development? Finally closing. 🚀

Want to learn more? Blog link below 👇

(7/7) The Impact: ThinkFalklands became more than recruitment; it was about creating new neighbors for 3,469 existing residents (and hopefully more soon in the near future), impacting an entire social ecosystem. The best UX solves human problems, not just user problems. #uxui

(6/7) The Results: With the goal of successful community integration, the metric for success with ThinkFalkands isn't just an increase in applications but retention. This makes recruitment more than a transactional process but a community-building initiative. #Recruiting

(5/7) Representing the island: The branding scheme was built around the colors of the island itself. The color palette of the flowers that survive the extreme weather, the earth and sea. #branding

(4/7) Radical Honesty: Framed challenges like harsh weather as advantages for compatible candidates. "A Day in the Life" featured genuine resident stories including transition difficulties. Transparency positioned challenges as benefits for the right people. #UserExperience

(3/7) Strategy Flip: Instead of competing against other job opportunities, they positioned against urban stress itself. Cultural fit became equally important as professional qualifications. Navigation gradually revealed island realities without overwhelming prospects. #uxui #navigation

(2/7) The Key Insight: Research revealed people weren't seeking jobs; they were escaping urban stress, job insecurity, and disconnection. The islands weren't selling positions; they were selling solutions to fundamental life dissatisfaction. #Research #Designs #Falklands #JTBD

(1/7) The Falkland Islands faced long vacancies in essential roles. Traditional recruitment wasn't working. With UX Research, design and visually rich media, we created ThinkFalklands, a new platform that finds the professionals with the right skills and mindset. #Falklands #UXResearch

(1/5) So about that Shopify announcement…

Carl Rivera announced they've "dropped UX as a title" because "AI enables anyone to make things usable: our job is to make them unforgettable." His reasoning: "I want to get away from terms that make our craft more science than art."

#UXisnotdead #Shopify