browserlondon.bsky.social
@browserlondon.bsky.social
We help forward-looking organisations build excellent digital products and services
(7/7) The Impact: ThinkFalklands became more than recruitment; it was about creating new neighbors for 3,469 existing residents (and hopefully more soon in the near future), impacting an entire social ecosystem. The best UX solves human problems, not just user problems. #uxui
September 22, 2025 at 5:41 AM
(6/7) The Results: With the goal of successful community integration, the metric for success with ThinkFalkands isn't just an increase in applications but retention. This makes recruitment more than a transactional process but a community-building initiative. #Recruiting
September 22, 2025 at 5:41 AM
(5/7) Representing the island: The branding scheme was built around the colors of the island itself. The color palette of the flowers that survive the extreme weather, the earth and sea. #branding
September 22, 2025 at 5:41 AM
(4/7) Radical Honesty: Framed challenges like harsh weather as advantages for compatible candidates. "A Day in the Life" featured genuine resident stories including transition difficulties. Transparency positioned challenges as benefits for the right people. #UserExperience
September 22, 2025 at 5:41 AM
(3/7) Strategy Flip: Instead of competing against other job opportunities, they positioned against urban stress itself. Cultural fit became equally important as professional qualifications. Navigation gradually revealed island realities without overwhelming prospects. #uxui #navigation
September 22, 2025 at 5:41 AM
(2/7) The Key Insight: Research revealed people weren't seeking jobs; they were escaping urban stress, job insecurity, and disconnection. The islands weren't selling positions; they were selling solutions to fundamental life dissatisfaction. #Research #Designs #Falklands #JTBD
September 22, 2025 at 5:41 AM
"UX Designer" carried (some) weight in product conversations. "Designer" gets sent to make it pretty after the strategy is set.
This is why the title change matters more than Mr. Rivera admits.
June 18, 2025 at 4:41 PM