Caddy Marketing and Communications, Inc. (CMAC)
@caddymarketing.bsky.social
Marketing consulting firm specializing in advertising, branding, PR and social media campaigns for small and mid-sized businesses (SMBs). Posts by CMAC Founder and Chief Caddy @keithrpillow.
I bet it does. Now if it would just get rid of that annoying AF sonic branding. I can't stand it!
Digiday: Lowe’s wants to do more with AI shopping in 2026
Mylow, a shopping assistant powered by ChatGPT that launched in March, is already driving double the conversion rate for online shoppers.
digiday.com
December 18, 2025 at 2:30 AM
I bet it does. Now if it would just get rid of that annoying AF sonic branding. I can't stand it!
They certainly are.
Axios: Publishers and brands, like McDonald's and Amazon, grapple with AI errors
The rapid push to adopt AI is testing trust and transparency.
www.axios.com
December 18, 2025 at 2:15 AM
They certainly are.
As I always say, "They wouldn't make it if people didn't buy it." Someone will buy that onesie...
MediaPost: The Demogorgon Onesie Is Just One Of The Products Netflix Is Rolling Out As More 'Stranger Things' Brand Collabs Hit
Other "Stranger Things" include Dr. Squatch soaps and deodorants, and Lego's minifigures of characters Joyce and Hopper.
www.mediapost.com
December 18, 2025 at 2:00 AM
As I always say, "They wouldn't make it if people didn't buy it." Someone will buy that onesie...
This is right on the 💰. Lesson 1: Emotional real estate > physical real estate.
MarTech: 5 marketing lessons hiding inside Disney’s merchandising engine
Disney still monetizes attention at scale, but cracks are showing. Here’s what it teaches us about demand, familiarity and erosion.
martech.org
December 18, 2025 at 1:45 AM
This is right on the 💰. Lesson 1: Emotional real estate > physical real estate.
I'm not surprised at this move, and now that it has the Academy Awards, I expect the company to be more aggressive in its selling efforts.
Digiday: ‘This isn’t the old pre-roll world’: YouTube has been talking TV — now it's selling that way
YouTube is ramping up efforts to get TV’s largest advertisers to move more of their budget into its platform.
digiday.com
December 18, 2025 at 1:30 AM
I'm not surprised at this move, and now that it has the Academy Awards, I expect the company to be more aggressive in its selling efforts.
But is it really? I don't think so...
Search Engine Land: Google says doing optimization for AI search is 'the same' as doing SEO for traditional search
Build great sites, great content, for your users, according to Nick Fox, SVP of Knowledge and Information at Google.
searchengineland.com
December 18, 2025 at 1:15 AM
But is it really? I don't think so...
I believe it. Seriously.
MediaPost: Why Cheap Media Is Costing Us More Than We Think
We've let programmatic algorithms prioritize cheap impressions over real connections, forgetting there's a person on the other side.
www.mediapost.com
December 18, 2025 at 1:00 AM
I believe it. Seriously.
More #wisdom from #SethGodin:
Here's the thing about chess. In a typical tournament, you don’t score any extra points for winning with the fewest number of moves. Quickly isn’t the point.
Here's the thing about chess. In a typical tournament, you don’t score any extra points for winning with the fewest number of moves. Quickly isn’t the point.
December 18, 2025 at 12:45 AM
More #wisdom from #SethGodin:
Here's the thing about chess. In a typical tournament, you don’t score any extra points for winning with the fewest number of moves. Quickly isn’t the point.
Here's the thing about chess. In a typical tournament, you don’t score any extra points for winning with the fewest number of moves. Quickly isn’t the point.
This is an interesting ranking.
Digiday Scorecard: Publishers rate Big Tech’s AI licensing deals
Digiday has compiled a scorecard grading AI platforms to make sense of the growing number of players in the AI content licensing market.
digiday.com
December 18, 2025 at 12:30 AM
This is an interesting ranking.
An excellent question!
MediaPost: Who Should Really Buy CNN?
Michael Bloomberg can write the check without partners, and Bloomberg LP already runs the kind of newsroom CNN needs to become.
www.mediapost.com
December 18, 2025 at 12:15 AM
An excellent question!
I've known this for a long time.
PR Daily: Counter-intelligence is now a communications function
Strategic communications means more than managing messaging. It means protecting reputation through intelligence capabilities.
www.prdaily.com
December 18, 2025 at 12:00 AM
I've known this for a long time.
Another #journalism prediction for 2026.
Nieman Journalism Lab: Exiled media will leave grant dependency behind
"Diversification has been a talking point for years, but until 2025, few truly believed the money could vanish almost overnight."
www.niemanlab.org
December 17, 2025 at 11:45 PM
Another #journalism prediction for 2026.
These predictions are interesting.
Digiday: How the experts predict digital ad spend will pan out in 2026
Advertisers are placing greater emphasis on price and performance, often at the expense of transparency and control.
digiday.com
December 17, 2025 at 11:30 PM
These predictions are interesting.
It really did!
Retail Brew: Why resale boomed in 2025
Tariffs were a “tailwind” as recommerce continued to surge.
retailbrew.com
December 17, 2025 at 11:15 PM
It really did!
Very good to know!
PR Daily: As tech accelerates, so do cyberthreats. Here are the top risks brands can’t ignore
How to tackle the 4 biggest threats right now. With advancing technology, cybersecurity threats are now posing risks many teams aren’t ready for. Katelyn Ringrose, a privacy and cybersecurity…
www.prdaily.com
December 17, 2025 at 11:00 PM
Very good to know!
Very cool! But in the world took so long???
MediaPost: JetBlue's First Airport Lounge Will Open At JFK This Week
It's a shift in approach for an airline once "known for its egalitarian experience" such as all-coach cabins, according to one newsletter.
www.mediapost.com
December 17, 2025 at 10:45 PM
Very cool! But in the world took so long???
No surprises here.
Digidsay: Independent agencies Crossmedia and Mile Marker make moves now to grow in their rosters in 2026
Both independents made executive moves to harness a potential windfall of clients leaving the holding companies for better service and results.
digiday.com
December 17, 2025 at 10:30 PM
No surprises here.
Right on! Example: Look Beyond Performance Metrics and Focus on End Goals.
PRNEWS: Four Strategies PR Pros Should Consider for 2026
As we move into 2026, the PR industry shouldn’t rush to follow new tools and trends. Instead, they need to apply proven strategies and ethically use resources to build better, authentic relationships…
www.prnewsonline.com
December 17, 2025 at 10:15 PM
Right on! Example: Look Beyond Performance Metrics and Focus on End Goals.
It sure does...and this is exactly what I managed in ALL of my in-house roles.
Ragan Communications: Why internal marketing is essential for internal communications
Borrowing tactics from external marketing can help internal communicators achieve the results that matter to them.
www.ragan.com
December 17, 2025 at 10:00 PM
It sure does...and this is exactly what I managed in ALL of my in-house roles.
Makes complete sense to me!
Content Marketing Institute: How To Settle the Content ROI Question
Content marketing isn’t a direct sales strategy, yet executives want to know its ROI. Learn how to explain its value and connect it to the bottom line.
contentmarketinginstitute.com
December 17, 2025 at 9:45 PM
Makes complete sense to me!
I have some as well.
Digiday: The Disney-OpenAI deal and generative AI copyright concerns
This week’s Digiday Podcast delves into the copyright concerns and potential trademark issues surrounding brands’ use of generative AI tools.
digiday.com
December 17, 2025 at 9:30 PM
I have some as well.
Finally...someone explains it!
Search Engine Journal: Why Your AI Agent Keeps 'Hallucinating' (Hint: It’s Your Data, Not The AI)
When AI delivers bad answers, it’s reflecting your messy data. Here’s how to build a disciplined data foundation that drives real value.
buff.ly
December 17, 2025 at 9:15 PM
Finally...someone explains it!
Yes...and they did so quite effectively.
Marketing Dive: How the best marketing campaigns of 2025 navigated uncertain times
The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.
www.marketingdive.com
December 17, 2025 at 9:00 PM
Yes...and they did so quite effectively.
This is great news...no pun intended.
MediaPost: WSJ's New Opinion Section Adds Newsletter And Writers
"Free Expression" will also have a presence on Substack.
www.mediapost.com
December 17, 2025 at 8:45 PM
This is great news...no pun intended.
Of course there is!
Digiday: NBA sponsorships lead explains the league's European expansion, says there's "tremendous oppportunity"
David Brody, vp, global partner management group lead at the NBA, explains its pitch to sponsor brands and how expansion isn't far off.
digiday.com
December 17, 2025 at 8:30 PM
Of course there is!