Caddy Marketing and Communications, Inc. (CMAC)
@caddymarketing.bsky.social
Marketing consulting firm specializing in advertising, branding, PR and social media campaigns for small and mid-sized businesses (SMBs). Posts by CMAC Founder and Chief Caddy @keithrpillow.
Interesting #Marketing Stat Of The Day:
In 2026, 45% of marketers expect to invest most heavily in #AI tools/technologies, according to a recent survey. 33% expect to invest more in experiential marketing.
Source: Marketing Charts
In 2026, 45% of marketers expect to invest most heavily in #AI tools/technologies, according to a recent survey. 33% expect to invest more in experiential marketing.
Source: Marketing Charts
November 19, 2025 at 10:00 PM
Interesting #Marketing Stat Of The Day:
In 2026, 45% of marketers expect to invest most heavily in #AI tools/technologies, according to a recent survey. 33% expect to invest more in experiential marketing.
Source: Marketing Charts
In 2026, 45% of marketers expect to invest most heavily in #AI tools/technologies, according to a recent survey. 33% expect to invest more in experiential marketing.
Source: Marketing Charts
Interesting #Marketing Stat Of The Day:
49% of demand generation marketers say campaign success is still mostly defined by new pipeline opportunities and revenue, with the marketing-qualified lead (MQL) mindset (23% share) also persisting.
Source: Marketing Charts.
49% of demand generation marketers say campaign success is still mostly defined by new pipeline opportunities and revenue, with the marketing-qualified lead (MQL) mindset (23% share) also persisting.
Source: Marketing Charts.
October 29, 2025 at 7:15 PM
Interesting #Marketing Stat Of The Day:
49% of demand generation marketers say campaign success is still mostly defined by new pipeline opportunities and revenue, with the marketing-qualified lead (MQL) mindset (23% share) also persisting.
Source: Marketing Charts.
49% of demand generation marketers say campaign success is still mostly defined by new pipeline opportunities and revenue, with the marketing-qualified lead (MQL) mindset (23% share) also persisting.
Source: Marketing Charts.
Organizations and brands can choose their quadrant. It’s tempting to want the best of all four, but it’s going to take effort and focus. All of these terms are relative choices, not absolute judgments. Where does your offering fit in?
Source: #SethGodin
Source: #SethGodin
October 27, 2025 at 8:45 PM
Organizations and brands can choose their quadrant. It’s tempting to want the best of all four, but it’s going to take effort and focus. All of these terms are relative choices, not absolute judgments. Where does your offering fit in?
Source: #SethGodin
Source: #SethGodin
Interesting #BrandLoyalty Stat Of The Day:
Move aside, Apple. After 3 straight years at the top, Amazon is now number one, and Apple has fallen to 4th, in Brand Keys' annual brand loyalty rankings.
Move aside, Apple. After 3 straight years at the top, Amazon is now number one, and Apple has fallen to 4th, in Brand Keys' annual brand loyalty rankings.
October 24, 2025 at 1:00 AM
Interesting #BrandLoyalty Stat Of The Day:
Move aside, Apple. After 3 straight years at the top, Amazon is now number one, and Apple has fallen to 4th, in Brand Keys' annual brand loyalty rankings.
Move aside, Apple. After 3 straight years at the top, Amazon is now number one, and Apple has fallen to 4th, in Brand Keys' annual brand loyalty rankings.
Interesting #Marketing Stat Of The Day:
69% of consumers state fair, competitive pricing is the primary reason why they remain loyal to brands. 81% abandon brands because of consistent poor-quality service, whiler 7% move on because of rude/disrespectful #custserv.
69% of consumers state fair, competitive pricing is the primary reason why they remain loyal to brands. 81% abandon brands because of consistent poor-quality service, whiler 7% move on because of rude/disrespectful #custserv.
October 9, 2025 at 1:00 AM
Interesting #Marketing Stat Of The Day:
69% of consumers state fair, competitive pricing is the primary reason why they remain loyal to brands. 81% abandon brands because of consistent poor-quality service, whiler 7% move on because of rude/disrespectful #custserv.
69% of consumers state fair, competitive pricing is the primary reason why they remain loyal to brands. 81% abandon brands because of consistent poor-quality service, whiler 7% move on because of rude/disrespectful #custserv.
Interesting #Media Stat Of The Day:
1/10 U.S. adults say they get news often (2%) | sometimes (7%) from #AI chatbots like ChatGPT or Gemini. An additional 16% do so rarely. Most (75%) say they never get news this way. <1% say they prefer to get news from chatbots.
Source: @pewresearch.org
1/10 U.S. adults say they get news often (2%) | sometimes (7%) from #AI chatbots like ChatGPT or Gemini. An additional 16% do so rarely. Most (75%) say they never get news this way. <1% say they prefer to get news from chatbots.
Source: @pewresearch.org
October 6, 2025 at 8:45 PM
Interesting #Media Stat Of The Day:
1/10 U.S. adults say they get news often (2%) | sometimes (7%) from #AI chatbots like ChatGPT or Gemini. An additional 16% do so rarely. Most (75%) say they never get news this way. <1% say they prefer to get news from chatbots.
Source: @pewresearch.org
1/10 U.S. adults say they get news often (2%) | sometimes (7%) from #AI chatbots like ChatGPT or Gemini. An additional 16% do so rarely. Most (75%) say they never get news this way. <1% say they prefer to get news from chatbots.
Source: @pewresearch.org
Can we please stop talking about the #CrackerBarrel #rebranding fiasco? Good grief.
I've seen SO MUCH commentary on it, and it has been dissected from every angle, there really is nothing more that can be said about it.
I've seen SO MUCH commentary on it, and it has been dissected from every angle, there really is nothing more that can be said about it.
September 3, 2025 at 7:00 PM
Can we please stop talking about the #CrackerBarrel #rebranding fiasco? Good grief.
I've seen SO MUCH commentary on it, and it has been dissected from every angle, there really is nothing more that can be said about it.
I've seen SO MUCH commentary on it, and it has been dissected from every angle, there really is nothing more that can be said about it.
Interesting #PR Stat Of The Day:
72% of adults across 25 nations surveyed in spring 2025 say the spread of false information online is a major threat to their country. A further 21% say it is a minor threat, while 5% say it is not a threat at all.
Source: @pewresearch.org
72% of adults across 25 nations surveyed in spring 2025 say the spread of false information online is a major threat to their country. A further 21% say it is a minor threat, while 5% say it is not a threat at all.
Source: @pewresearch.org
August 21, 2025 at 9:45 PM
Interesting #PR Stat Of The Day:
72% of adults across 25 nations surveyed in spring 2025 say the spread of false information online is a major threat to their country. A further 21% say it is a minor threat, while 5% say it is not a threat at all.
Source: @pewresearch.org
72% of adults across 25 nations surveyed in spring 2025 say the spread of false information online is a major threat to their country. A further 21% say it is a minor threat, while 5% say it is not a threat at all.
Source: @pewresearch.org
Interesting #Marketing Stat Of The Day:
35% of #B2B #marketers at companies w/ >$100M in revenue are confident in the accuracy/completeness of their sales/#marketing data. 73% estimate >10% of their lead data is outdated, inaccurate, or non-compliant.
Source: Marketing Charts.
35% of #B2B #marketers at companies w/ >$100M in revenue are confident in the accuracy/completeness of their sales/#marketing data. 73% estimate >10% of their lead data is outdated, inaccurate, or non-compliant.
Source: Marketing Charts.
August 21, 2025 at 12:15 AM
Interesting #Marketing Stat Of The Day:
35% of #B2B #marketers at companies w/ >$100M in revenue are confident in the accuracy/completeness of their sales/#marketing data. 73% estimate >10% of their lead data is outdated, inaccurate, or non-compliant.
Source: Marketing Charts.
35% of #B2B #marketers at companies w/ >$100M in revenue are confident in the accuracy/completeness of their sales/#marketing data. 73% estimate >10% of their lead data is outdated, inaccurate, or non-compliant.
Source: Marketing Charts.
Interesting #Marketing Stat Of The Day:
72% of #marketers say #AI is the most important consumer trend they’re watching, up from 63% last year. 47% are using #AI for data analysis and 46% are using it for market research.
Sources: MediaOcean | Via @MarketingCharts
72% of #marketers say #AI is the most important consumer trend they’re watching, up from 63% last year. 47% are using #AI for data analysis and 46% are using it for market research.
Sources: MediaOcean | Via @MarketingCharts
August 6, 2025 at 10:45 PM
Interesting #Marketing Stat Of The Day:
72% of #marketers say #AI is the most important consumer trend they’re watching, up from 63% last year. 47% are using #AI for data analysis and 46% are using it for market research.
Sources: MediaOcean | Via @MarketingCharts
72% of #marketers say #AI is the most important consumer trend they’re watching, up from 63% last year. 47% are using #AI for data analysis and 46% are using it for market research.
Sources: MediaOcean | Via @MarketingCharts