Cameron Martel
@cameronmartel.bsky.social
410 followers 260 following 100 posts
Assistant Professor at Johns Hopkins Carey Business School. Studies misinformation & inauthentic behavior online.
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Reposted by Cameron Martel
jugander.bsky.social
📣 Yale workshop, Oct 16-17! 📣 How could/should content ranking work? What's new in content moderation? How can platforms promote civility? Hosted by Yale's Institute for Foundations of Data Science (FDS). Great speakers! Submit posters by 9/22! Spread the word! yalefds.swoogo.com/socialalgori...
New Directions in Social Algorithms Research on October 16-17, 2025 at Yale University
As social media algorithms increasingly mediate social experiences, there has been a rapid increase in research on the effects of how these algorithms are configured, alternatives to engagement-centri...
yalefds.swoogo.com
Reposted by Cameron Martel
jennyallen.bsky.social
New in TiCS w @dgrand.bsky.social @gordpennycook.bsky.social

It’s been ~10yrs since misinfo research exploded but our paradigms are stuck in the post-2016 “fake news” model

Time for new approaches:
o True/False → Content that misleads
o Belief → Behavior
o Eval interventions in ambiguous settings
Reposted by Cameron Martel
dgrand.bsky.social
🚨In PNAS🚨
The right often accuses fact-checkers of political bias
But we analyzed Community Notes on Musk's X and found posts flagged as "misleading" are 2.3x more likely to be written by Reps than Dems!
The issue is Reps sharing misinformation, not fact-checker bias...
www.pnas.org/doi/10.1073/...
cameronmartel.bsky.social
Huge thank you to collaborators @mmosleh.bsky.social @eckles.bsky.social @dgrand.bsky.social

Comments, feedback, & suggestions appreciated as always!
cameronmartel.bsky.social
Caveats:
-Engagement ≠ belief updating (tho it’s an important first step)
-Social corrections can have other negative effects (eg downstream lower quality reposting)
dl.acm.org/doi/abs/10.1...
-Hard to measure (presumably positive) third-party effects of social corrections on observers in field
Perverse Downstream Consequences of Debunking: Being Corrected by Another User for Posting False Political News Increases Subsequent Sharing of Low Quality, Partisan, and Toxic Content in a Twitter Fi...
dl.acm.org
cameronmartel.bsky.social
Our results demonstrate social media’s ability to foster engagement w corrections via minimal social relationships

Ppl are more likely to engage w those who have followed & engaged w them first
cameronmartel.bsky.social
A second survey exp found that minimal social connections foster a general norm of responding, such that ppl feel more obligated to respond - and think others expect them to respond more - to ppl who follow them, even outside the context of misinfo correction
cameronmartel.bsky.social
Exploratory analyses also show that in both survey & field exps, extreme partisanship moderates the effects of social connection on engagement - social connection increases engagement for co-partisans, but decreases engagement for politically extreme counter-partisans
cameronmartel.bsky.social
We next conducted a follow-up survey on MTurk to replicate effects in a more controlled setting (eg eliminate blocking of counter-partisan bots) & obtained similar results
cameronmartel.bsky.social
To account for this we (i) compare unaffected conditions (all but social counter-partisan) & (ii) perform principal stratification (weighting obs in unaffected conditions by p(success treat delivery) had they been in social counter-partisan condit)
cameronmartel.bsky.social
Users were also more likely to block our bots in the social counter-partisan condition (consistent w our @pnasnexus.org paper on greater blocking of counter-partisans). But this resulted in differential treatment delivery- we could not send corrections to users who blocked our bots shorturl.at/eG5bs
Blocking of counter-partisan accounts drives political assortment on Twitter
Abstract. There is strong political assortment of Americans on social media networks. This is typically attributed to preferential tie formation (i.e. homo
academic.oup.com
cameronmartel.bsky.social
Maybe users simply did not notice or believe the partisanship manip? Prob not: we looked at the follow-back rates in the social condition, & partisanship had a strong effect (consistent w our @pnas.org paper on greater follow-back of copartisans)
shorturl.at/B58Xh
PNAS
Proceedings of the National Academy of Sciences (PNAS), a peer reviewed journal of the National Academy of Sciences (NAS) - an authoritative source of high-impact, original research that broadly spans...
www.pnas.org
cameronmartel.bsky.social
We sent corrections to 1,586 users & measured p(engage w correction):
(i) Among users in the co-partisan condition, social connection had a sig positive effect on engagement
(ii) Among users in the baseline (non-social) condition, no evidence of effect of shared partisanship on engagement
cameronmartel.bsky.social
Each user was then socially corrected by their randomly assigned bot. Social corrections were done via public reply to the tweet containing the debunked URL and included a link to the fact-check on @snopes.com
cameronmartel.bsky.social
We created human-looking bots & corrected users who shared debunked URLs

We randomized whether our bots
(i) were co-partisan or counter-partisan for the to-be-corrected user
(ii) followed the user & liked some of their tweets before correcting them (creating a minimal social connection)
cameronmartel.bsky.social
Social corrections, where users correct one another on social media, have been found to be effective in survey settings shorturl.at/SYomc

But in the field, social corrections are often ignored shorturl.at/jcxPd

We ask what *causes* greater engagement on Twitter (X)
cameronmartel.bsky.social
🚨New in @plosone.org🚨
Corrections of misinfo are often ignored. What can drive engagement?
Twitter field exp & survey followups find
-Social ties matter: users more likely to engage w corrections from accounts who followed user
-Shared partisanship had smaller effects on engagement
shorturl.at/0Ycdp
Reposted by Cameron Martel
dgrand.bsky.social
Nice blog post by @cameronmartel.bsky.social on our NHB paper showing fact-checker warnings work even for people who distrust fact-checkers. Particularly relevant re Meta's rollback of fact checking based (among other things) on claim that fact-checkers lost publics trust spsp.org/news/charact...
Fact-checker Warnings Are Surprisingly Effective Even For Skeptics | SPSP
Even when people distrust fact-checkers, they’re still influenced by warning labels on false news.
spsp.org
Reposted by Cameron Martel
rorchinik.bsky.social
New WP!
The illusory truth effect (repetition -> belief) is core to psych of beliefs, & thought to be a deep bias impacting misinfo, persuasion & advertising

Why would cognition include such a flaw? We argue it is a rational adaptation to high-quality info environments 🧵1/
Reposted by Cameron Martel
dgrand.bsky.social
🚨New WP🚨
Remember Musk+Zuck+Trump+Jordan etc crying fact-checker bias b/c Reps were flagged more than Dems? We analyzed Community Notes on Musk's X and guess what: posts flagged as "misleading" are 67% more likely to be written by Reps! The issue is Reps, not fact-checkers...
osf.io/preprints/ps...
Reposted by Cameron Martel
matthewdeverna.com
Three new articles discuss Meta’s decision to drop fact-checkers and shift to a "Community Notes" model, sparking concerns about misinformation.

What's at stake? Here are three smart takes from experts.

A short thread: 🧵
Reposted by Cameron Martel
dgrand.bsky.social
🚨OpEd+data: Meta is out of step with public opinion🚨
Zuck cut moderation b/c he said people no longer want it. But he's wrong!
We polled 1k Americans and most people, including majority of Reps:
i) want content moderation
ii) don't want Community Notes w/o fact-checkers
thehill.com/opinion/tech...
Reposted by Cameron Martel
dgrand.bsky.social
🚨New WP🚨
We examine news sharing on 7 platforms:
1)Right-leaning platforms=lower quality news
2)Echo-platforms: Right-leaning news gets more engagement on right-leaning platforms, vice-versa for left-leaning
3)But low-quality news gets more engagement EVERYWHERE, even BlueSky!
osf.io/preprints/ps...
cameronmartel.bsky.social
HUGE thank yous to project co-lead @mmosleh.bsky.social (at @oiioxford.bsky.social) & @dgrand.bsky.social

Thoughts, comments, & feedback welcome and appreciated as always!!

Paper here: dx.doi.org/10.1037/xge0...
Preprint here: osf.io/preprints/ps...
APA PsycNet
dx.doi.org