Carlos Diaz Ruiz
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carlosdiazruiz.com
Carlos Diaz Ruiz
@carlosdiazruiz.com
Associate Professor at Hanken in Finland. I write about the consumer culture and advertising markets that allow disinformation to thrive on social media.

Author of the book "Market-Oriented Disinformation Research."

https://www.carlosdiazruiz.com
And the reminder 6% did not answer the question. 10,000 stands seem a really low number. It probably only counts semi-permanent structures, and not itinerant sellers who must triple or quadruple the number.
January 21, 2026 at 1:12 PM
Nah, the first time, maybe. The second time? This is what they want. One third is eliciting pleasure from hate, another third would not bother as long as eggs are cheap, and the last keeps focusing on representational nonsense, which achieves nothing.
January 8, 2026 at 6:41 AM
Clarification: 15 billion scam ads per day, $16 billion USD.
November 12, 2025 at 12:36 PM
People seem to think democracy is ineffective, while autocrats get things done. But this case shows something we know: as autocrats purge dissenters and hire yes-men, their hubris leads to self-destructive mistakes. It is counterintuitive, but autocrats perform worse than deliberative democracies.
November 6, 2025 at 7:56 AM
(Rephrasing) it is sad for people who would like to go, but not sad for the business and people in Florida who voted for this. De Santis announces this publicly because he thinks dismantling us power is apparently a popular policy in Florida.
October 31, 2025 at 11:02 AM
I actually think there is an overemphasis on specific malicious actors. It does nothing to fix a system that can be (or perhaps it is designed to be) abused to spread incendiary content for profit. It is more yelling at the void.
October 27, 2025 at 10:50 AM
I never thought of it in that way, but you are right.
October 27, 2025 at 10:45 AM
My work is precisely on that. An overemphasis on rogue actors is unproductive since the industry and the market is geared towards producing disinformation. Here a link to my book.

doi.org/10.4324/9781...
Market-Oriented Disinformation Research | Digital Advertising, Disinfo
Market-Oriented Disinformation Research explores the spread of false or misleading information online through the lens of marketing theory and consumer
doi.org
October 27, 2025 at 10:15 AM
A spokesperson for Google: "the TTPA defines political advertising so broadly that it could cover ads related to an extremely wide range of issues that would be difficult to reliably identify at scale."

Does she know Google does programmatic advertising at scale?

blog.google/around-the-g...
An update on political advertising in the European Union
Google will stop serving political advertising in the EU ahead of new regulation in October 2025.
blog.google
October 14, 2025 at 12:40 PM
"The ad archives were introduced 7 years ago (...) to allow for scrutiny of campaigns, and also to provide a historical record so we could go back and look at what had been promised, and what had been spent, and to see if this lined up with what happened later."

www.thebriefing.ie/google-just-...
Google just erased 7 years of our political history
Google appears to have deleted its political ad archive for the EU; so the last 7 years of ads, of political spending, of messaging, of targeting - on YouTube, on Search and for display ads - for coun...
www.thebriefing.ie
October 14, 2025 at 12:35 PM