Cathy Goodwin
cathyinphilly.bsky.social
Cathy Goodwin
@cathyinphilly.bsky.social
Copywriting, Storytelling, and Strategy for solopreneurs who want to get more clients by content creation. Helping you accomplish your marketing goals more easily, with bragworthy results.
Podcast: https://strategicstorytelling.show
Relocating as a Single Person When You Age
open.substack.com/pub/agingins...
Relocating as a Single Person When You Age
Moving decisions change as people move to new life situations.
open.substack.com
August 27, 2025 at 1:06 PM
“When Humor Hurts: Laughing at Age vs. Laughing at Stereotypes”
open.substack.com/pub/agingins...
“When Humor Hurts: Laughing at Age vs. Laughing at Stereotypes”
Ageist jokes just aren't funny.
open.substack.com
August 27, 2025 at 12:43 PM
@saraflacci.bsky.social Hi again - getting closer! Do you have any more information about reservations for the culture festival? I wanted to reserve (even though I am late).
August 10, 2025 at 9:51 PM
Want to stand out from the crowd? Show up prepared and bring a story! Blog post: cathygoodwin.com/blogprep
July 29, 2025 at 8:22 PM
New podcast episode dropped Friday: "You tell your origin story over and over. Don't waste it!" For solopreneurs, entrepreneurs and small business owners who want to use storytelling as a marketing tool.
cathygoodwin.com/podorstrat
July 12, 2025 at 4:32 PM
Are you a service-based business owner--perhaps an entrepreneur or solopreneur? Your clients have to help you deliver the service. They fill out forms and answer questions and maybe get out of your way. This is how you do it:
cathygoodwin.com/podable
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cathygoodwin.com
July 10, 2025 at 2:11 PM
Reposted by Cathy Goodwin
Just because someone has an inspiring origin story doesn’t mean they’re the right mentor for you — especially if you’re a solopreneur or small business owner. Learn why and learn 3 creative alternatives to the traditional mentor model.

cathygoodwin.com/podmentor
June 20, 2025 at 1:19 PM
What happens when you get advised to tell a personal story--just because it's, well, personal? I encourage people to aim instead for credibility, not connection. The wrong personal story can create a disconnect.
cathygoodwin.com/catstorypost
July 8, 2025 at 9:48 PM
What happens when you need a testimonial? An interview with a podcast guest? Intake with a new client?

You need THEIR story, not yours. Something that lets you into their world. Something that speaks to YOUR audience.

Here's how to do it. cathygoodwin.com/sharestory
July 4, 2025 at 12:40 PM
@saraflacci.bsky.social I booked the Monomo Hotel in Aosta - 4 nights in September! If you are there maybe we could have a coffee? Any advice? I will book the cable car.
June 24, 2025 at 12:34 PM
June 24, 2025 at 12:32 PM
Reposted by Cathy Goodwin
Why support a lazy copywriter? How to find someone who will do more than string words together. www.linkedin.com/pulse/you-re...
June 2, 2025 at 11:54 PM
Strategic Storytelling - Episode 180 - Find your strategy from your story (with a free workbook) cathygoodwin.com/podstratstory
180 Finding your strategy from your story
Struggling to find the right words for your marketing? In this episode, we unpack why your business story isn’t just relatable — it’s a strategic trea...
strategicstorytelling.show
June 21, 2025 at 3:43 PM
Reposted by Cathy Goodwin
June 20, 2025 at 3:53 PM
Just because someone has an inspiring origin story doesn’t mean they’re the right mentor for you — especially if you’re a solopreneur or small business owner. Learn why and learn 3 creative alternatives to the traditional mentor model.

cathygoodwin.com/podmentor
June 20, 2025 at 1:19 PM
What did I learn from building my new website (which is about copywriting and business storytelling for solopreneurs)?
I wrote a blog post about it (and I love getting comments on the new version). The new version feels more like "me." cathygoodwin.com/web-build
June 19, 2025 at 2:27 PM
What I learned from rebuilding my own website with a new theme: cathygoodwin.com/web-build
June 18, 2025 at 8:49 PM
New post: What are the three superpowers of storytelling for business? Invisibility, telepathy and time travels. My last podcast episode (it's short!) cathygoodwin.com/3sp
June 14, 2025 at 5:20 PM
@saraflacci.bsky.social Does Aosta have public transit? I'll be there without a car! What area should I look for when booking a hotel? I want to be near shops and coffee bars! Rocco Schiavone is always taking a coffee break in a bar at all hours of the day. Coming around Sept 19th for 4-5 days.
June 10, 2025 at 1:13 AM
New podcast from Strategic Storytelling: "What's wrong with the advice, 'Tell a Story to be Authentic?" cathygoodwin.com/podauth
June 8, 2025 at 9:10 PM
"Before you buld it, sell it" An artcle I posted to Linked in and elsewhere: lnkd.in/dAYVRKrv
Before you build it, sell it: marketing your program before you create it
A few years ago I got a brilliant idea for a summit program, the kind where you invite well-known people in your field to join you. The idea was so good, I had no trouble enlisting people to join.
lnkd.in
June 5, 2025 at 5:15 PM
New article on LinkedIn: Storytelling as a Planning Tool
www.linkedin.com/pulse/storyt...
Storytelling as a Tool for Business Planning
Recently I came across an article about how authors write novels. Some authors write by micro-planning, chapter by chapter, and scene by scene.
www.linkedin.com
June 4, 2025 at 1:12 PM
Podcast episode from Strategic Storytelling: Just do you!
cathygoodwin.com/podauth
June 2, 2025 at 11:56 PM
Reposted by Cathy Goodwin
Need a good idea for a business story? Most prompts will encourage you to tell a personal story but I have a low-cost list of 30 prompts strictly for *business* stories. cathygoodwin.com/30storyideas
May 22, 2025 at 6:56 PM
Why support a lazy copywriter? How to find someone who will do more than string words together. www.linkedin.com/pulse/you-re...
June 2, 2025 at 11:54 PM