Cathy Goodwin
@cathyinphilly.bsky.social
Copywriting, Storytelling, and Strategy for solopreneurs who want to get more clients by content creation. Helping you accomplish your marketing goals more easily, with bragworthy results.
Podcast: https://strategicstorytelling.show
Podcast: https://strategicstorytelling.show
Want to stand out from the crowd? Show up prepared and bring a story! Blog post: cathygoodwin.com/blogprep
July 29, 2025 at 8:22 PM
Want to stand out from the crowd? Show up prepared and bring a story! Blog post: cathygoodwin.com/blogprep
What happens when you get advised to tell a personal story--just because it's, well, personal? I encourage people to aim instead for credibility, not connection. The wrong personal story can create a disconnect.
cathygoodwin.com/catstorypost
cathygoodwin.com/catstorypost
July 8, 2025 at 9:48 PM
What happens when you get advised to tell a personal story--just because it's, well, personal? I encourage people to aim instead for credibility, not connection. The wrong personal story can create a disconnect.
cathygoodwin.com/catstorypost
cathygoodwin.com/catstorypost
What happens when you need a testimonial? An interview with a podcast guest? Intake with a new client?
You need THEIR story, not yours. Something that lets you into their world. Something that speaks to YOUR audience.
Here's how to do it. cathygoodwin.com/sharestory
You need THEIR story, not yours. Something that lets you into their world. Something that speaks to YOUR audience.
Here's how to do it. cathygoodwin.com/sharestory
July 4, 2025 at 12:40 PM
What happens when you need a testimonial? An interview with a podcast guest? Intake with a new client?
You need THEIR story, not yours. Something that lets you into their world. Something that speaks to YOUR audience.
Here's how to do it. cathygoodwin.com/sharestory
You need THEIR story, not yours. Something that lets you into their world. Something that speaks to YOUR audience.
Here's how to do it. cathygoodwin.com/sharestory
Just because someone has an inspiring origin story doesn’t mean they’re the right mentor for you — especially if you’re a solopreneur or small business owner. Learn why and learn 3 creative alternatives to the traditional mentor model.
cathygoodwin.com/podmentor
cathygoodwin.com/podmentor
June 20, 2025 at 1:19 PM
Just because someone has an inspiring origin story doesn’t mean they’re the right mentor for you — especially if you’re a solopreneur or small business owner. Learn why and learn 3 creative alternatives to the traditional mentor model.
cathygoodwin.com/podmentor
cathygoodwin.com/podmentor
What did I learn from building my new website (which is about copywriting and business storytelling for solopreneurs)?
I wrote a blog post about it (and I love getting comments on the new version). The new version feels more like "me." cathygoodwin.com/web-build
I wrote a blog post about it (and I love getting comments on the new version). The new version feels more like "me." cathygoodwin.com/web-build
June 19, 2025 at 2:27 PM
What did I learn from building my new website (which is about copywriting and business storytelling for solopreneurs)?
I wrote a blog post about it (and I love getting comments on the new version). The new version feels more like "me." cathygoodwin.com/web-build
I wrote a blog post about it (and I love getting comments on the new version). The new version feels more like "me." cathygoodwin.com/web-build
What I learned from rebuilding my own website with a new theme: cathygoodwin.com/web-build
June 18, 2025 at 8:49 PM
What I learned from rebuilding my own website with a new theme: cathygoodwin.com/web-build
New post: What are the three superpowers of storytelling for business? Invisibility, telepathy and time travels. My last podcast episode (it's short!) cathygoodwin.com/3sp
June 14, 2025 at 5:20 PM
New post: What are the three superpowers of storytelling for business? Invisibility, telepathy and time travels. My last podcast episode (it's short!) cathygoodwin.com/3sp
Podcast episode from Strategic Storytelling: Just do you!
cathygoodwin.com/podauth
cathygoodwin.com/podauth
June 2, 2025 at 11:56 PM
Podcast episode from Strategic Storytelling: Just do you!
cathygoodwin.com/podauth
cathygoodwin.com/podauth
Why support a lazy copywriter? How to find someone who will do more than string words together. www.linkedin.com/pulse/you-re...
June 2, 2025 at 11:54 PM
Why support a lazy copywriter? How to find someone who will do more than string words together. www.linkedin.com/pulse/you-re...
New Strategic Storytelling podcast episode: How to develop your strategy from your story.
cathygoodwin.com/podstratstory
cathygoodwin.com/podstratstory
May 23, 2025 at 12:18 PM
New Strategic Storytelling podcast episode: How to develop your strategy from your story.
cathygoodwin.com/podstratstory
cathygoodwin.com/podstratstory
Need a good idea for a business story? Most prompts will encourage you to tell a personal story but I have a low-cost list of 30 prompts strictly for *business* stories. cathygoodwin.com/30storyideas
May 22, 2025 at 6:56 PM
Need a good idea for a business story? Most prompts will encourage you to tell a personal story but I have a low-cost list of 30 prompts strictly for *business* stories. cathygoodwin.com/30storyideas
Are you stuck for a good story to tell in a business setting? Want to get good stories from your clients, research interviews, podcast guests, and more? Get the 30 prompts for business stories - just $7.
cathygoodwin.com/30ideas
cathygoodwin.com/30ideas
April 25, 2025 at 3:41 PM
Are you stuck for a good story to tell in a business setting? Want to get good stories from your clients, research interviews, podcast guests, and more? Get the 30 prompts for business stories - just $7.
cathygoodwin.com/30ideas
cathygoodwin.com/30ideas
Tired of overpaying for web design? You can easily create a beautiful website in WordPress (even if you hate technology). A FREE masterclass from Christina Hills, available April 15, 16 and 17. Sign up: cathygoodwin.com/wcw25
April 12, 2025 at 5:42 PM
Tired of overpaying for web design? You can easily create a beautiful website in WordPress (even if you hate technology). A FREE masterclass from Christina Hills, available April 15, 16 and 17. Sign up: cathygoodwin.com/wcw25
Tired of paying people to create a website that's just mediocre? Christina Hills has a FREE ebook: The Non-Techie's Roadmap to Website Success. Get the secrets the pros use and save the hassle. cathygoodwin.com/wcw25
April 11, 2025 at 3:57 PM
Tired of paying people to create a website that's just mediocre? Christina Hills has a FREE ebook: The Non-Techie's Roadmap to Website Success. Get the secrets the pros use and save the hassle. cathygoodwin.com/wcw25
3 reasons why this common website advice is probably all wrong for you cathygoodwin.com/webadvice
April 9, 2025 at 7:32 PM
3 reasons why this common website advice is probably all wrong for you cathygoodwin.com/webadvice
If you're selling a service, you're selling expertise. Period.
This podcast episode explains.
cathygoodwin.com/podexpert
This podcast episode explains.
cathygoodwin.com/podexpert
April 4, 2025 at 5:58 PM
If you're selling a service, you're selling expertise. Period.
This podcast episode explains.
cathygoodwin.com/podexpert
This podcast episode explains.
cathygoodwin.com/podexpert
I was interviewed for a podcast by Neal Schaffer. We talked about how you can use stories to brand yourself. He was a great host! cathygoodwin.com/schaffer
April 2, 2025 at 3:44 PM
I was interviewed for a podcast by Neal Schaffer. We talked about how you can use stories to brand yourself. He was a great host! cathygoodwin.com/schaffer
What can a copywriter tell you about landing pages?
cathygoodwin.com/landing
cathygoodwin.com/landing
April 2, 2025 at 3:41 PM
What can a copywriter tell you about landing pages?
cathygoodwin.com/landing
cathygoodwin.com/landing
Use storytelling for online marketing: that's the subject of the podcast where I was a guest! Please listen and leave a review. cathygoodwin.com/schaffer
March 28, 2025 at 4:08 PM
Use storytelling for online marketing: that's the subject of the podcast where I was a guest! Please listen and leave a review. cathygoodwin.com/schaffer
Free report: Are your clients wildly different from you? I am a childfree cat lady and I'm definitely different from many of my clients! cathygoodwin.com/catladyfreebie
March 27, 2025 at 5:03 PM
Free report: Are your clients wildly different from you? I am a childfree cat lady and I'm definitely different from many of my clients! cathygoodwin.com/catladyfreebie
Check out my interview with Deb Krier. We talked about small business marketing and branding on her podcast:
cathygoodwin.com/deb
cathygoodwin.com/deb
March 26, 2025 at 3:49 PM
Check out my interview with Deb Krier. We talked about small business marketing and branding on her podcast:
cathygoodwin.com/deb
cathygoodwin.com/deb
Make your website tell a story...and engage your visitors. Free post on Substack.
March 22, 2025 at 4:46 PM
Make your website tell a story...and engage your visitors. Free post on Substack.
For more productive networking, use an elevator story--not elevator speech. Here's how: cathygoodwin215.substack.com
March 17, 2025 at 6:16 PM
For more productive networking, use an elevator story--not elevator speech. Here's how: cathygoodwin215.substack.com
The REAL way to get clients. Click here for the podcast:
cathygoodwin.com/angela
cathygoodwin.com/angela
March 12, 2025 at 3:46 PM
The REAL way to get clients. Click here for the podcast:
cathygoodwin.com/angela
cathygoodwin.com/angela
My latest podcast was an interview with Angela Wills. She is a a business coach who has built her large following by making connections with her audience. Our conversation was about making connections (especially if you're a mom) and what to do if you're not! cathygoodwin.com/angela
March 7, 2025 at 7:33 PM
My latest podcast was an interview with Angela Wills. She is a a business coach who has built her large following by making connections with her audience. Our conversation was about making connections (especially if you're a mom) and what to do if you're not! cathygoodwin.com/angela