Chad S. White
@chadswhite.bsky.social
GVP of CRM Strategy at Zeta Global | 5x Author of "Email Marketing Rules" & ~4,000 posts on digital and email marketing | previously at Oracle, Litmus, Salesforce, ExactTarget | former journalist | Find my best stuff at EmailMarketingRules.com
I'm thrilled to announce that I've joined Zeta Global! Their next-gen, AI-powered marketing cloud is beyond impressive. Their streak of 16 straight “beat and raise” quarters is astounding. And their team is unmatched. I'm excited to be a part of it!
October 6, 2025 at 1:14 PM
I'm thrilled to announce that I've joined Zeta Global! Their next-gen, AI-powered marketing cloud is beyond impressive. Their streak of 16 straight “beat and raise” quarters is astounding. And their team is unmatched. I'm excited to be a part of it!
Alt text helps a wide range of people fully understand your content, but using it optimally isn’t as simple as just inserting a text description into an image’s alt tag. blogs.oracle.com/marketingclo... #digitalmarketing #emailmarketing #accessibility #inclusivedesign
August 28, 2025 at 3:43 PM
Alt text helps a wide range of people fully understand your content, but using it optimally isn’t as simple as just inserting a text description into an image’s alt tag. blogs.oracle.com/marketingclo... #digitalmarketing #emailmarketing #accessibility #inclusivedesign
Having a customer data platform, an omnichannel orchestration engine, and customer-centric analytics are the keys to finally meeting customers’ omnichannel expectations. >> blogs.oracle.com/marketingclo... #omnichannel #digitalmarketing
August 19, 2025 at 5:14 PM
Having a customer data platform, an omnichannel orchestration engine, and customer-centric analytics are the keys to finally meeting customers’ omnichannel expectations. >> blogs.oracle.com/marketingclo... #omnichannel #digitalmarketing
Looking for inspiration for your October digital marketing campaigns? Our Content Calendar Assistant is packed with opportunities to add contextual relevance to your email, SMS, and push campaigns. Get it for free via no-form download> go.oracle.com/ContentCalen... #digitalmarketing #contentcalendar
August 18, 2025 at 3:19 PM
Looking for inspiration for your October digital marketing campaigns? Our Content Calendar Assistant is packed with opportunities to add contextual relevance to your email, SMS, and push campaigns. Get it for free via no-form download> go.oracle.com/ContentCalen... #digitalmarketing #contentcalendar
Start off your new email marketing relationships right by sending the most effective welcome email possible. Here are 9 welcome email best practices to follow >> blogs.oracle.com/marketingclo... #emailmarketing #digitalmarketing
August 11, 2025 at 8:08 PM
Start off your new email marketing relationships right by sending the most effective welcome email possible. Here are 9 welcome email best practices to follow >> blogs.oracle.com/marketingclo... #emailmarketing #digitalmarketing
To everyone who's reviewed "Email Marketing Rules" on Amazon, thanks SO MUCH! ❤️ I really appreciated you sharing how much value you've gotten out of it. Every new review totally makes my day. Thanks again! 🫶
August 7, 2025 at 2:27 PM
To everyone who's reviewed "Email Marketing Rules" on Amazon, thanks SO MUCH! ❤️ I really appreciated you sharing how much value you've gotten out of it. Every new review totally makes my day. Thanks again! 🫶
While machine learning-powered copywriting tools have been around much longer than generative AI tools, their performance is mixed. Here are three ways to increase your chances of finding success with them. blogs.oracle.com/marketingclo... #digitalmarketing #emailmarketing #artificialintelligence
July 30, 2025 at 1:56 PM
While machine learning-powered copywriting tools have been around much longer than generative AI tools, their performance is mixed. Here are three ways to increase your chances of finding success with them. blogs.oracle.com/marketingclo... #digitalmarketing #emailmarketing #artificialintelligence
Looking for inspiration for your September digital marketing campaigns? Our Content Calendar Assistant is packed with opportunities to add contextual relevance to your email, SMS, and push campaigns. Get it for free via no-form download >> go.oracle.com/ContentCalen... #digitalmarketing
July 22, 2025 at 3:21 PM
Looking for inspiration for your September digital marketing campaigns? Our Content Calendar Assistant is packed with opportunities to add contextual relevance to your email, SMS, and push campaigns. Get it for free via no-form download >> go.oracle.com/ContentCalen... #digitalmarketing
The issue of ethics in digital marketing is being supercharged by advances in data management, machine learning, & gen AI. Oracle’s Digital Marketing Ethics survey will help you think critically about the ethics of your brand’s digital marketing tactics. > docs.google.com/forms/d/e/1F...
July 21, 2025 at 5:37 PM
The issue of ethics in digital marketing is being supercharged by advances in data management, machine learning, & gen AI. Oracle’s Digital Marketing Ethics survey will help you think critically about the ethics of your brand’s digital marketing tactics. > docs.google.com/forms/d/e/1F...
Performance benchmarks can be useful, but it’s critical to understand their limitations. Join me on July 30 as I share B2B email benchmarks from different industries and world regions & explain how to use them effectively. www.marketingprofs.com/events/moder... #MarketingProfs #ModernEmailMarketing
July 16, 2025 at 6:35 PM
Performance benchmarks can be useful, but it’s critical to understand their limitations. Join me on July 30 as I share B2B email benchmarks from different industries and world regions & explain how to use them effectively. www.marketingprofs.com/events/moder... #MarketingProfs #ModernEmailMarketing
An increasing number of AI solutions will need frequent data refreshes, if not near real-time data. That will make data access costs critical to success with AI. >> blogs.oracle.com/marketingclo... #artificialintelligence #digitalmarketing
July 15, 2025 at 3:26 PM
An increasing number of AI solutions will need frequent data refreshes, if not near real-time data. That will make data access costs critical to success with AI. >> blogs.oracle.com/marketingclo... #artificialintelligence #digitalmarketing
Gmail's summary cards of the top of emails have been struggling lately, messing up key details even when they're included in the subject line. Here's just one example of these misfires. #emailmarketing #digitalmarketing
July 14, 2025 at 2:53 PM
Gmail's summary cards of the top of emails have been struggling lately, messing up key details even when they're included in the subject line. Here's just one example of these misfires. #emailmarketing #digitalmarketing
Consumers, here are the best methods for opting out of email. And marketers, here are the ways you can nudge your subscribers toward the methods that hurt your brand the least. >> www.cmswire.com/digital-mark... #emailmarketing #digitalmarketing
July 2, 2025 at 5:53 PM
Consumers, here are the best methods for opting out of email. And marketers, here are the ways you can nudge your subscribers toward the methods that hurt your brand the least. >> www.cmswire.com/digital-mark... #emailmarketing #digitalmarketing
Is email marketing’s ROI as good as many claim or is it a myth? I join Email After Hours Podcast hosts Guy Hanson and Danielle Gallant to tackle that question and more. Listen wherever you get your podcasts or watch on YouTube >> www.youtube.com/watch?v=PPEv... #emailmarketing #digitalmarketing
June 27, 2025 at 2:46 PM
Is email marketing’s ROI as good as many claim or is it a myth? I join Email After Hours Podcast hosts Guy Hanson and Danielle Gallant to tackle that question and more. Listen wherever you get your podcasts or watch on YouTube >> www.youtube.com/watch?v=PPEv... #emailmarketing #digitalmarketing
Lead Nurture Campaigns Every B2B Brand Needs
🏛️ Traditional lead nurture campaigns
🛍️ Post-purchase nurture campaigns
👀 Non-buying path nurture campaigns
🐜 Mini-nurture campaigns
Do you use all 4? blogs.oracle.com/marketingclo... #emailmarketing #B2Bmarketing
🏛️ Traditional lead nurture campaigns
🛍️ Post-purchase nurture campaigns
👀 Non-buying path nurture campaigns
🐜 Mini-nurture campaigns
Do you use all 4? blogs.oracle.com/marketingclo... #emailmarketing #B2Bmarketing
June 20, 2025 at 5:12 PM
Lead Nurture Campaigns Every B2B Brand Needs
🏛️ Traditional lead nurture campaigns
🛍️ Post-purchase nurture campaigns
👀 Non-buying path nurture campaigns
🐜 Mini-nurture campaigns
Do you use all 4? blogs.oracle.com/marketingclo... #emailmarketing #B2Bmarketing
🏛️ Traditional lead nurture campaigns
🛍️ Post-purchase nurture campaigns
👀 Non-buying path nurture campaigns
🐜 Mini-nurture campaigns
Do you use all 4? blogs.oracle.com/marketingclo... #emailmarketing #B2Bmarketing
AI solutions fail for a variety of reasons. We explore the 8 most common ones... blogs.oracle.com/marketingclo... #digitalmarketing #artificialintelligence
June 10, 2025 at 2:43 PM
AI solutions fail for a variety of reasons. We explore the 8 most common ones... blogs.oracle.com/marketingclo... #digitalmarketing #artificialintelligence
Recognizing the risks tariffs pose, some brands are using their marketing programs to position themselves with their customers to try to minimize the impact on their customer relationships—with more messaging to come in the months ahead. www.cmswire.com/digital-mark... #digitalmarketing
June 4, 2025 at 6:51 PM
Recognizing the risks tariffs pose, some brands are using their marketing programs to position themselves with their customers to try to minimize the impact on their customer relationships—with more messaging to come in the months ahead. www.cmswire.com/digital-mark... #digitalmarketing
There are several brand behaviors that tend to lead to marketing messages unfortunately feeling like ads. Let’s talk about five of them… blogs.oracle.com/marketingclo... #digitalmarketing
June 2, 2025 at 2:40 PM
There are several brand behaviors that tend to lead to marketing messages unfortunately feeling like ads. Let’s talk about five of them… blogs.oracle.com/marketingclo... #digitalmarketing
Get the latest advice and insights from @Oracle Digital Experience Agency's hundreds of digital marketing experts by signing up for our award-winning twice-monthly newsletter >> bit.ly/ODXAgencyNew...
May 28, 2025 at 1:05 PM
Get the latest advice and insights from @Oracle Digital Experience Agency's hundreds of digital marketing experts by signing up for our award-winning twice-monthly newsletter >> bit.ly/ODXAgencyNew...
Microsoft's new DMARC requirement makes the authentication standard critical for B2B brands to reach their email audiences. Here’s more on that, plus how Microsoft’s 4 new “recommendations” affect B2B marketers >> www.marketingprofs.com/articles/202... #emailmarketing #digitalmarketing
May 21, 2025 at 1:24 PM
Microsoft's new DMARC requirement makes the authentication standard critical for B2B brands to reach their email audiences. Here’s more on that, plus how Microsoft’s 4 new “recommendations” affect B2B marketers >> www.marketingprofs.com/articles/202... #emailmarketing #digitalmarketing
Looking for inspiration for your July digital marketing campaigns? Our Content Calendar Assistant is packed with opportunities to add contextual relevance to your email, SMS, and push campaigns. Get it for free via no-form download >> go.oracle.com/ContentCalen... #digitalmarketing
May 20, 2025 at 3:06 PM
Looking for inspiration for your July digital marketing campaigns? Our Content Calendar Assistant is packed with opportunities to add contextual relevance to your email, SMS, and push campaigns. Get it for free via no-form download >> go.oracle.com/ContentCalen... #digitalmarketing
For brands that sell products with lifespans that stretch into multiple years, devising an engaging digital marketing messaging strategy can be difficult. Consider a mix of content from these nine topic areas... blogs.oracle.com/marketingclo... #digitalmarketing
May 19, 2025 at 2:09 PM
For brands that sell products with lifespans that stretch into multiple years, devising an engaging digital marketing messaging strategy can be difficult. Consider a mix of content from these nine topic areas... blogs.oracle.com/marketingclo... #digitalmarketing
Today is Global Accessibility Awareness Day! To see if your digital marketing campaigns are as customer-friendly as they can be, get our Accessibility & Inclusive Design Ideas checklist via a free, no-form download >> go.oracle.com/marketing-ch... #digitalmarketing #accessibility
May 15, 2025 at 2:09 PM
Today is Global Accessibility Awareness Day! To see if your digital marketing campaigns are as customer-friendly as they can be, get our Accessibility & Inclusive Design Ideas checklist via a free, no-form download >> go.oracle.com/marketing-ch... #digitalmarketing #accessibility
Microsoft’s new email deliverability requirements align with Google and Yahoo’s on DMARC being essential, but are otherwise different. Here’s what Microsoft wants to see from senders >> blogs.oracle.com/marketingclo... #emailmarketing #digitalmarketing
May 12, 2025 at 2:30 PM
Microsoft’s new email deliverability requirements align with Google and Yahoo’s on DMARC being essential, but are otherwise different. Here’s what Microsoft wants to see from senders >> blogs.oracle.com/marketingclo... #emailmarketing #digitalmarketing
Email deliverability has changed radically over the years. Today, it’s driven by these 7 factors, plus a host of subfactors… blogs.oracle.com/marketingclo... #emailmarketing #digitalmarketing
May 7, 2025 at 3:08 PM
Email deliverability has changed radically over the years. Today, it’s driven by these 7 factors, plus a host of subfactors… blogs.oracle.com/marketingclo... #emailmarketing #digitalmarketing