Chad S. White
@chadswhite.bsky.social
GVP of CRM Strategy at Zeta Global | 5x Author of "Email Marketing Rules" & ~4,000 posts on digital and email marketing | previously at Oracle, Litmus, Salesforce, ExactTarget | former journalist | Find my best stuff at EmailMarketingRules.com
Reposted by Chad S. White
Marketers love shiny tools. But skepticism isn't cynicism, it's discipline. Controlled experiments, real baselines, and verified results separate strategy from smoke. Don't let buzzwords stand in for evidence.
August 20, 2025 at 1:44 PM
Marketers love shiny tools. But skepticism isn't cynicism, it's discipline. Controlled experiments, real baselines, and verified results separate strategy from smoke. Don't let buzzwords stand in for evidence.