I find them very simple, actually

The real problem with video games that give you a choice between playing as a woman who looks like a twentysomething underwear model and a man who looks like a middle-aged dad is that not enough of them are designed by people who want to fuck middle-aged dads.

We've reached the saturation point with Cozy Indie Games. Bring back weird, slimy games. Don't worry about chasing trends. I don't want to feel the comfort of a warm fireplace, I want to feel the awkwardness of putting on a damp sock. Make something unmarketable that's entirely you.