Climate Science Breakthrough
@climatescibreak.bsky.social
6.2K followers 1K following 170 posts
🚨 Helping climate science break through to many more people - and unlock action. Brainchild of climate comms lab @utopiabureau.bsky.social and campaigner @nickoldridge.bsky.social https://www.climatesciencebreakthrough.com
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climatescibreak.bsky.social
US climate scientists need all the help they can get. Including from foul-mouthed comedians! 🤡😱😱

Watch Emmy Award-Winning David Cross team up with Prof Michael Oppenheimer in the US launch of the hit series "Climate Science Translated".

#climate #arresteddevelopment #climatescience
Reposted by Climate Science Breakthrough
sioldridge.bsky.social
As the US spirals out of control, let's be clear who the architects of this chaos are. A fossil fuel industry hell-bent on preserving its destructive business.

Yet in the UK, their lobbyists roam the palace of Westminster with privileged access to ministers. At what point will we say enough?
climatescibreak.bsky.social
Climate stooges
andrewdessler.com
I can't imagine there will be any problems with this summary of climate science
Reposted by Climate Science Breakthrough
josiah.writes.news
"From 2019-2024, Reform received more than 90% of its funding, £2.3 million, from individuals and companies linked to polluting industries and climate science denial.

"Bringing this information to the attention of voters 'was the only message to significantly reduce willingness to vote for Reform'"
New research reveals the best attack lines to use against Reform
How to stop Farage...
open.substack.com
climatescibreak.bsky.social
Nothing to worry about
wired.com
WIRED @wired.com · Jul 15
Eyewitness video filmed on Monday, July 14 showed floodwater surging onto the platform of New York’s 28th Street Station as passengers watched from a train car.

Intense storms and heavy rainfall caused flooding across New York, New Jersey and Connecticut, with several flash flood warnings issued.
climatescibreak.bsky.social
Our approach is to try and shape a narrative that starts with the scale and immediacy of the crisis, tells you why it's not being addressed, and leads you to urgent action.

No truth = no action = no hope.
#TellTheTruth #ClimateAction
climatescibreak.bsky.social
But in our experience, forced positivity can make you feel the crisis is under control, so you don't need to act.

Also it's not honest. People aren't stupid, they instinctively feel it if you're bullshitting them...
climatescibreak.bsky.social
Doomism is toxic. But so is hopium, the insistence on only telling positive stories for fear of freaking everyone out.

We do absolutely need to point to a positive way forward (and there is one), otherwise we'd all just crawl under the duvet.
#climatesolutions
climatescibreak.bsky.social
The reality isn't entirely rosy. We've made progress compared to previous likely outcomes, but the outlook is still grim, as we spell out....
climatescibreak.bsky.social
Climate Science Translated Breakdown #10/10:
NO HONESTY = NO HOPE

There is an ongoing debate in climate communications about doom and gloom vs hope. 🧵
#climatecommunication #climatescience
climatescibreak.bsky.social
We are still in search of an effective yet widely appealing call to action, which tbh probably needs an entire movement attached to it! Work in progress...⏰
climatescibreak.bsky.social
UK research showed that our films are very effective in making people want to take action (87.5% more likely to take action). But, it's fair to say people are not bowled over by the options available. Some simply feel they have no political agency whatsoever (and who can blame them!)
climatescibreak.bsky.social
Awareness doesn't always lead to action. If you don't give a credible account of agency, of how people can affect the dire situation you've just explained, they won't act. 🧵

In the US, it's call or go see your elected representative...
#climateaction #climatescience
climatescibreak.bsky.social
👇👇👇
itgreenhouse.bsky.social
US climate scientists need all the help they can get. Including from foul-mouthed comedians! 🤡😱😱 Watch Emmy Award-Winning David Cross team up with Prof Michael Oppenheimer in the US launch of the hit series "Climate Science Translated".
David Cross Meets Prof Michael Oppenheimer | NSFW
YouTube video by Climate Science Breakthrough
www.youtube.com
climatescibreak.bsky.social
The informal chats between scientist and comedian at the end of our films are many people's favourite bits.
Behind the scenes, most of them genuinely connected - and were grateful for each other’s voice 👇
climatescibreak.bsky.social
Public figures play a huge part in tipping social norms, particularly if they're not political. Which is why we feature comedians coming to the help of scientists...
climatescibreak.bsky.social
Whatever the actual %, it's both plausible and encouraging that we don't require everyone. Nor should we try and placate every shade of opinion. No movement ever has.
climatescibreak.bsky.social
US sociologist Damon Centola reckons it takes 25% of the population to tip the rest. Extinction Rebellion's early theory of change was based on Erica Chenoweth's 3.5% figure (which sounds low, but still represents a good 2-3 million people in the UK, many more than ever turned up).
climatescibreak.bsky.social
Climate Science Translated Breakdown #8/10:
TIPPING SOCIAL NORMS
As Michael Oppenheimer tells David Crosss "we need more people like you".
Change comes once social norms tip. 🧵
climatescibreak.bsky.social
Ours is: comedian translates scientist into no-BS English. It seems to have struck a chord - enough to get a few unlikely doors open, from CBS in the US to ITV in the UK 🔥🎯