We also think of the '&' as being like a serpent, the very same that whispered in Eve's ear and told her to eat the fruit – she was wise enough to listen! We too listen to the whispers from the darkness, from nature, from within.

We think of the artist as a servant of the creative spirit. Our job is to create what only we can create. This manifests differently for each of us and that's why it counts, it's about a myriad of unique perspectives. In this sense '&' is also a symbol of infinite possibilities.