In the latest DMEXCO podcast, host Verena Gründel talks with Rafael Narvaez, CMO of Mutti, about doubling international revenue in just five years – and why bold moves and cultural sensitivity go hand in hand.

Podcast 👉 https://bit.ly/42Z83n0
Keynote 👉 https://bit.ly/4nGwrSR

What drives creativity in 2025? ✨ @view3200​ asked the participants of the Creativity Summit at #DMEXCO25 for their insights – and the answers might surprise you.

You missed it? You can watch all sessions in our on-demand library: https://bit.ly/3IrrbDi

#DMEXCO2025 #CreativitySummit

Thank you so much for 2 amazing days of #DMEXCO25
We laughed, learned and hustled from stage to stage. We listened, talked and discussed.
But most importantly: we made great new connections and loved seeing all of you here with us in Cologne!
See you next year!
#DMEXCO2025 #BeBoldMoveForward

Thanks for joining us these past two days, it was just great!
We hope you all get home safely and manage to recap these special moments here in Cologne.

See you next year back here in Cologne on September 23 & 24!

#DMEXCO2025 #BeBoldMoveForward #DMEXCO2026

Dora Osinde, Founder YEAH BUT NO, and Alma Lipa, CDMO L’Oréal DACH, told us about the bravest steps in their career up to now and how taking on a profession in marketing may be one of the most rewarding jobs there is!

#DMEXCO2025 #BeBoldMoveForward

Lufthansa Group is working on a new identity – we spoke to Olivier Krüger, CMO Deutsche Lufthansa AG, who shared his thoughts on what innovation and modern leadership mean to him at our CMO Summit.

Thank you so much, Olivier!

#DMEXCO2025 #BeBoldMoveForward

Unique, authentic, trendy, relevant and with focus on pop-culture –the pace that social media sets creates challenges for a lot of brands and creators: trends are not just being formed in big target groups, but rather in niches existing on the different platforms!
#DMEXCO2025 #BeBoldMoveForward

It is not just hot air when we say: get your insights at #DMEXCO25 from the leaders of the industry! 💡

Thank you, Digiday and W&V for making this amazing CMO Summit possible!
Did you guys take part? Which marketing leader were you able to listen to?

#DMEXCO2025 #BeBoldMoveForward

DMEXCO is about the people that connect during these two very special days – we can not stress this enough!
Keep on being curious, keep on pushing our industry and keep on coming back to Cologne! 😍

What was your highlight so far? How often have you been to DMEXCO?
#DMEXCO2025 #BeBoldMoveForward

Nothing bad ever happens to a writer!
That’s Ann-Kathrin Schmitz’, Founder of Baby got Business, advice to all of us who are in storytelling!
In times when AI helps us to optimize our workflows and creatives, the community still craves human interaction! ❤️
#DMEXCO2025 #BeBoldMoveForward

💡GRL PWR on and next to our Agencies Stage! 💡
What it took the two of them to find their place in business? Well, it fits our motto #BeBoldMoveForward!

Thanks for sharing your experiences, Katharina and Alina! We can’t wait to see more women in leadership.

#DMEXCO2025 #WomenInLeadership

#DMEXCO25 is not only about the innovation, it is about connecting with people and sharing our experiences!

Thank you, Sabine Jünger, VP Otto Advertising, for your insights!
What we learned from Sabine? Stay honest, stay curious and be open to learn!

#DMEXCO2025 #BeBoldMoveForward

The brightest industry minds together in one spot: that’s #DMEXCO25 for you!

We are half way through day one and our Thought Leaders’ Summit powered by Wall Street Journal already transformed buzz words into high quality knowledge!

#DMEXCO2025 #BeBoldMoveForward

Tech Enablement is not only about bringing the best products to market, but also considering the workflow and accessibility of teams in marketing working with tech.
Thank you, Alex Fannius, VP EMEA, Taboola for the holistic approach on how to successfully integrate tech innovation.
#DMEXCO2025

TV forms society – Malte Hildebrandt, CEO of Screenforce, who appeals to marketers to keep up the invest in TV as a channel in order to be able to keep on providing high quality journalism to the population at large.
What's your take on TV advertisement looking into the future?
#BeBoldMoveForward

Céline Flores Willers shared her expertise on our Center Stage today at #DMEXCO25 ✨
Most importantly?
Corporate Influencing should be like an application process – whoever really wants to do it, might do it best!

#DMEXCO2025 #BeBoldMoveForward

In our Commerce Summit this morning our experts talked about

❤️how new giant players reshape the markets
💙how loyalty is formed and
❤️which standards form the #CustomerExperience now and most importantly in the future

#BeBoldMoveForward #DMEXCO2025 #Summit #WorldOfCommerce #Commerce

AI is going to be the rocket ship to transform our ideas and human creativity into execution!

Claire-Louise Green, VP Marketing EMEA, Adobe & Jay Trestain, EMEA Lead Marketing Transformation & Client Partner, IBM iX shared their insights with us - thank you!

#BeBoldMoveForward #DMEXCO2025