Dr Chris Macdonald
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drchrismacdonald.bsky.social
Dr Chris Macdonald
@drchrismacdonald.bsky.social
Scientist | Founder | Author | 40 Under 40 in Science
Sustainability and Health
Based at the University of Cambridge
Find out more at DrChrisMacdonald.com
My new paper on how to increase sustainable food consumption is continuing to gather positive media attention 🙌

Thank you to Green Nudges for the feature.

Link to paper:
www.frontiersin.org/journals/sus...

Thank you for all of the support!

#sustainablefood #sustainability
#vegan #greennudge
November 29, 2025 at 1:02 PM
🥳🥳🥳🥳 We did it!!!

We won the Global EdTech Award for using virtual reality and neuroscience to create the most effective treatment for the fear of public speaking!

Find out more here:
www.eurekalert.org/news-release...

Original research paper here:
www.frontiersin.org/journals/vir...

#edtech 🙌
November 7, 2025 at 7:37 PM
My new paper reveals how I used consumer insights to create the most effective nudge to increase sales of sustainable food 🙌

Share far and wide 🌱

Link to open access paper:
www.frontiersin.org/journals/sus...

#sustainablefood #sustainability
#vegan #greennudge
November 2, 2025 at 11:02 PM
My new paper on how to increase sustainable food consumption is continuing to gather positive media attention 🙌

Link to paper:
www.frontiersin.org/journals/sus...

#sustainablefood #sustainability
#vegan #greennudge
October 22, 2025 at 12:50 PM
My new paper on how to increase sustainable food consumption is starting to gather media attention 🙌

Link to paper:
www.frontiersin.org/journals/sus...

#sustainablefood #sustainability
October 3, 2025 at 12:11 PM
The ball is in Greggs’ court now...

Earlier this week, my publication revealed a trick that can more than double sales of meat-free products at Greggs.

Today, I shared the findings with them.

I also let them know that I’d be happy to collaborate to help accelerate positive change.
September 27, 2025 at 8:55 PM
📢 Exciting job opportunity!

I’m looking for an exceptional Project Coordinator to expand the rollout of a ground-breaking edtech/medtech platform developed at my lab at the University of Cambridge.

Find out more and apply:
lucy.cam.ac.uk/vacancies/pr...
August 23, 2025 at 10:28 PM
📢 New article alert!

Want to encourage more sustainable diets? Then don’t talk about sustainability. That’s the surprising takeaway from my research.

Read the full article for free here: theimpactmagazine.org/magaz… (page 22-23)
July 1, 2025 at 5:41 PM
We did it again 🥳 🥳 🥳

We won the Cambridge University Excellence Award (for the third year running!).

For this year’s entry, I used emerging tech to better translate and visualise emissions data.
June 20, 2025 at 4:14 PM
Earlier this week, I was on BBC Science Hour with Chris Smith and Naga Munchetty. I shared my story of how I created the most effective treatment for speech anxiety and why I made it free for all.

You can access it for free via link in bio.

#socialanxiety #anxiety #vr
#edtech #digitalhealth
May 8, 2025 at 12:32 PM
What a week…

7 days ago, I launched a free online platform that helps people become more skilled and more confident public speakers.

Find out more at:
www.DrChrisMacdonald.com

#virtualreality #publicspeaking
#edtech #healthtech

#fearofpublicspeaking #speechanxiety
#socialanxiety #anxiety
March 22, 2025 at 5:18 PM
I set a simple but ambitious mission: create the most effective treatment for the most common fear, and make it freely available to all. And today, I am so excited to reveal that I succeeded!!!

Links to everything are available on my website (link in bio).

#fearofpublicspeaking #speechanxiety
March 15, 2025 at 9:25 PM
I set out with a simple but ambitious goal: create the most effective treatment for the most common fear, and make it freely and instantly accessible to all.

Today, with the launch of my free online platform, I believe that I have achieved that goal.

Conquer speech anxiety for free (link in bio)
March 15, 2025 at 1:51 PM
🚨 I'm going on another tour!

I will be exhibiting my new #virtualreality platform that eliminates the fear of #publicspeaking.

This is your chance to conquer public speaking #anxiety once and for all – for free!
February 1, 2025 at 1:24 PM
What an amazing way to end the year…

I won the 2024 #DigitalHealthAward!!!

I used #virtualreality to create the most effective treatment for #speechanxiety.

Find out more about the project in my latest research paper:
www.frontiersin.org/journals/vir...

#vr #exposuretherapy for #publicspeaking
December 22, 2024 at 11:13 PM
🥳🙌 New research paper alert!

In my latest paper, I describe how I used virtual reality to create the most effective treatment for the fear of public speaking (the most common fear!).

Read the paper for free via link below:
www.frontiersin.org/journals/vir...

#EdTech #HealthTech #DigitalHealth
December 22, 2024 at 8:49 PM
Well, this was certainly unexpected…

“Dr Chris Macdonald wins prestigious 40 Under 40 Award in the Science and Innovation category”

"Dr Macdonald was praised for being a powerful driving force of positive change”

Thank you!!!

Find out more here:
www.lucy.cam.ac.uk/news/dr-chri...
December 20, 2024 at 11:02 PM