Interested or know someone who might be? Details and application here: jobs.unisg.ch/offene-stellen/2-phd-positions-in-consumer-behavior-and-technology-m-f-d/0377c484-33e9-42e5-820a-a761aff2c3ea
Feel free to reach out with questions!

Looking for 2 PhD students to join our lab at the Institute of Behavioral Science and Technology @unisg.ch! We study how people interact with AI and automation at the intersection of marketing, psychology, and technology.
Fully-funded positions available. Please share! 🙏

AI is increasingly replacing human decision-makers – whether in job applications or university admissions. This has consequences. Researchers at HSG and @rsmerasmus.bsky.social show in a new study that people behave systematically differently when assessed by AI.

➡️Read more: unisg.link/f71b76

Takeaway: AI doesn't just change processes—it changes people.
Paper: pnas.org/doi/10.1073/pnas.2425439122
w/ Jonas Goergen & Anne-Kathrin Klesse
@unisg.ch

Do we change who we are when #AI is watching?
New paper in @pnas.org: Job applicants emphasize analytical traits and hide intuition when assessed by AI—believing that's what algorithms want.
Result? Companies may hire people good at "performing for algorithms" rather than the best candidates.

Weitere Erkenntnisse aus unserem Smart Products Report 2025: www.ibt.unisg.ch/research/key...

Warum geben wir smarten Produkten menschliche Namen? Im Gespräch mit #SRF habe ich über die sich wandelnde Mensch-Maschine-Beziehung diskutiert.

Das Interview auf Schweizerdeutsch kann hier nachgehört werden (ab 11:14): www.srf.ch/play/radio/r...

@unisg.ch

Ob Saugroboter, Küchenmaschine oder KI-Chatbots – smarte Produkte verändern den Alltag. Wie nutzen Menschen in der Schweiz diese neuen Technologien? Wie ist ihre persönliche Wahrnehmung? Das haben Forschende der Universität St.Gallen im «Smart Products Reports 2025» erneut untersucht. unisg.link/wqx

For more information, here's our IJRM paper on how one-of-a-kindness can drive customer value: www.sciencedirect.com/science/arti...

Why be simply #unique if you can be one-of-a-kind instead? 🤔

Well, in some cases the difference is worth a staggering €50,000. 🤯

www.ijrm-newsletter.com/post/when-un...

Thanks for the fun conversation Marie!

@unisg.ch

Big shoutout to my co-authors Reto Hofstetter and Bernd Schmitt and especially to Melanie Clegg who was driving this project over several years! 🙌

#smartproducts #artificialintelligence #newtechnology
@unisg.ch

In essence, the research reveals the consequences of revealing the “mind” of the #machine to consumers. Check out the open-access paper for more insights: academic.oup.com/jcr/advance-...

But why? For products with a narrow range of outcomes, we prefer preprogrammed algorithms that are perceived as more #predictable. For products with a large range of outcomes (think of a voice assistant), we put a premium on #creativity and thus prefer adaptive algorithms. 🤖

Combining insights from #consumerresearch and #computerscience, we find that consumers generally prefer products with #adaptive #algorithms. However, preferences shift to preprogrammed algorithms for products that offer a limited range of outcomes, such as a smart lock. 🔒

Ever wondered if consumers truly desire #AI in each and every product? Our latest research at the Journal of Consumer Research reveals that people care about what's under the hood. 🚗💡