Andres
@entrepreneura.bsky.social
Decoding how top startups landed their first users
8/ Scale this to 100 creators and you build a distributed, always-on search surface. You own the keyword family. This is how you acquire high-intent users without relying on the volatility of the feed. It is a search asset, not just a social post. #GrowthHacking
December 19, 2025 at 10:47 AM
8/ Scale this to 100 creators and you build a distributed, always-on search surface. You own the keyword family. This is how you acquire high-intent users without relying on the volatility of the feed. It is a search asset, not just a social post. #GrowthHacking
7/ Ask the creator to pin the video to their profile. This is the critical step. One creator kept a brand's video pinned for 12 months after the ad spend stopped. You get evergreen distribution on their profile. The traffic persists for free. 💸
December 19, 2025 at 10:47 AM
7/ Ask the creator to pin the video to their profile. This is the critical step. One creator kept a brand's video pinned for 12 months after the ad spend stopped. You get evergreen distribution on their profile. The traffic persists for free. 💸
6/ The most powerful lever is the "Spark Ads" compounding hack. Find a creator with a post that already ranks for your keyword. Buy traffic on that specific post. You are amplifying something the algorithm already trusts. This is high-leverage spend.
December 19, 2025 at 10:47 AM
6/ The most powerful lever is the "Spark Ads" compounding hack. Find a creator with a post that already ranks for your keyword. Buy traffic on that specific post. You are amplifying something the algorithm already trusts. This is high-leverage spend.
5/ Structuring content in a series drives the deepest engagement. Create Part 1, Part 2, and Part 3. Tell the user to tap your name to watch the next part. This increases session time on your profile. It signals to the algorithm that your answer is the best one. 📈
December 19, 2025 at 10:47 AM
5/ Structuring content in a series drives the deepest engagement. Create Part 1, Part 2, and Part 3. Tell the user to tap your name to watch the next part. This increases session time on your profile. It signals to the algorithm that your answer is the best one. 📈
4/ Keyword research can be done in seconds. Search your head term and look at the autocomplete. Note the phrasing patterns of top videos. Look for long-tail intent like "best cafes in San Francisco for first dates." Build a cluster map around these terms.
December 19, 2025 at 10:47 AM
4/ Keyword research can be done in seconds. Search your head term and look at the autocomplete. Note the phrasing patterns of top videos. Look for long-tail intent like "best cafes in San Francisco for first dates." Build a cluster map around these terms.
3/ The strategy to fix this is aggressive exact-match usage. You must speak the keyword out loud early in the video. It must be in the caption. It needs to be in the hashtags and on the thumbnail. Subtlety does not work here. You are training a machine.
December 19, 2025 at 10:47 AM
3/ The strategy to fix this is aggressive exact-match usage. You must speak the keyword out loud early in the video. It must be in the caption. It needs to be in the hashtags and on the thumbnail. Subtlety does not work here. You are training a machine.
2/ The platform gives you a clear signal. It is called the "Search Label" check. Look at the top of your post. If TikTok understands your content, it displays your query there. If it says "Find related topics," you have failed. The algorithm must confidently map your content to the query. 🔍
December 19, 2025 at 10:47 AM
2/ The platform gives you a clear signal. It is called the "Search Label" check. Look at the top of your post. If TikTok understands your content, it displays your query there. If it says "Find related topics," you have failed. The algorithm must confidently map your content to the query. 🔍
1/ Most people misunderstand the physics of TikTok. They think it is a slot machine for virality. It is actually a search engine. 40% of younger users search here first. The goal is not the For You page. The goal is discoverability for specific user intent. #TikTokSEO
December 19, 2025 at 10:47 AM
1/ Most people misunderstand the physics of TikTok. They think it is a slot machine for virality. It is actually a search engine. 40% of younger users search here first. The goal is not the For You page. The goal is discoverability for specific user intent. #TikTokSEO
9/ The lesson here is resourcefulness over resources. You do not need a marketing department. You need a high-leverage format, a strict contract, and the courage to target niches others ignore. Kelechi is now aiming for 100M users. Bet on founders who understand psychology. #founders #SaaS
December 18, 2025 at 10:51 AM
8/ He copy-pasted this strategy to CleanEats. Positioned it as an attractiveness tool ("skin score") rather than just health. Used the same streamer strategy. Sold the app for six figures in a 2-day closing process. Proof that the system works across verticals.
December 18, 2025 at 10:51 AM
8/ He copy-pasted this strategy to CleanEats. Positioned it as an attractiveness tool ("skin score") rather than just health. Used the same streamer strategy. Sold the app for six figures in a 2-day closing process. Proof that the system works across verticals.
7/ Acquisition is useless without retention. Kelechi believes "Session One is Everything." He engineered the onboarding to include failure. Users take a text reply test and are rigged to score low (5/10). The app then shows the "perfect" AI reply. It proves value instantly.
December 18, 2025 at 10:51 AM
7/ Acquisition is useless without retention. Kelechi believes "Session One is Everything." He engineered the onboarding to include failure. Users take a text reply test and are rigged to score low (5/10). The app then shows the "perfect" AI reply. It proves value instantly.
6/ He uses a Minimum View Clause (MVC). Contracts stipulate a view target. For his next app, CleanEats, he paid ~$5k for 6 videos with a 2M view target. If the creator misses the target, they legally owe him more content at no extra cost. Marketing becomes a performance guarantee.
December 18, 2025 at 10:51 AM
6/ He uses a Minimum View Clause (MVC). Contracts stipulate a view target. For his next app, CleanEats, he paid ~$5k for 6 videos with a 2M view target. If the creator misses the target, they legally owe him more content at no extra cost. Marketing becomes a performance guarantee.
5/ The genius is in the deal structure. He frames initial collaborations as a paid "test" to see how the audience reacts. This implies a long-term partnership, incentivizing creators to accept a lower upfront price. He secures the upside and minimizes the risk.
December 18, 2025 at 10:51 AM
5/ The genius is in the deal structure. He frames initial collaborations as a paid "test" to see how the audience reacts. This implies a long-term partnership, incentivizing creators to accept a lower upfront price. He secures the upside and minimizes the risk.
4/ The first experiment was efficient. He paid a streamer just $120 to post a video following his specific format. The result was 2 million views on Instagram and 400k on TikTok. Revenue jumped from $0 to $25,000 in weeks. That is a 208x ROI on a single micro-bet.
December 18, 2025 at 10:51 AM
4/ The first experiment was efficient. He paid a streamer just $120 to post a video following his specific format. The result was 2 million views on Instagram and 400k on TikTok. Revenue jumped from $0 to $25,000 in weeks. That is a 208x ROI on a single micro-bet.
3/ He lacked capital, so he couldn't hire big influencers. He looked for "spike potential." He targeted micro-streamers averaging 2k-3k views in specific niches: Minecraft, dating, and rage bait. These creators were not "brand safe" for big companies, which gave Kelechi immense leverage.
December 18, 2025 at 10:51 AM
3/ He lacked capital, so he couldn't hire big influencers. He looked for "spike potential." He targeted micro-streamers averaging 2k-3k views in specific niches: Minecraft, dating, and rage bait. These creators were not "brand safe" for big companies, which gave Kelechi immense leverage.
2/ The core philosophy is "inherently viral." This means showing people something they have never seen before. Kelechi realized his "rizz app"—an AI wingman for texting—had visual shock value. He perfected a format: Relatable Hook → Screen Recording → AI Solution → Success.
December 18, 2025 at 10:51 AM
2/ The core philosophy is "inherently viral." This means showing people something they have never seen before. Kelechi realized his "rizz app"—an AI wingman for texting—had visual shock value. He perfected a format: Relatable Hook → Screen Recording → AI Solution → Success.
8/ Sometimes friction isn't a bug.
It is the feature that separates users from customers.
It is the feature that separates users from customers.
December 17, 2025 at 9:32 AM
8/ Sometimes friction isn't a bug.
It is the feature that separates users from customers.
It is the feature that separates users from customers.
7/ The economics are incredible.
High trust referral. High intent validation. Zero paid media spend.
Anthropic ignored the race to the bottom and competed on commitment.
High trust referral. High intent validation. Zero paid media spend.
Anthropic ignored the race to the bottom and competed on commitment.
December 17, 2025 at 9:32 AM
7/ The economics are incredible.
High trust referral. High intent validation. Zero paid media spend.
Anthropic ignored the race to the bottom and competed on commitment.
High trust referral. High intent validation. Zero paid media spend.
Anthropic ignored the race to the bottom and competed on commitment.
6/ Timing matters.
This dropped exactly when Opus 4.5 released.
Developers used the 7 days to build workflows with Claude Skills, which are locked to Pro.
When the trial ended, losing those workflows was more painful than paying $20.
This dropped exactly when Opus 4.5 released.
Developers used the 7 days to build workflows with Claude Skills, which are locked to Pro.
When the trial ended, losing those workflows was more painful than paying $20.
December 17, 2025 at 9:32 AM
6/ Timing matters.
This dropped exactly when Opus 4.5 released.
Developers used the 7 days to build workflows with Claude Skills, which are locked to Pro.
When the trial ended, losing those workflows was more painful than paying $20.
This dropped exactly when Opus 4.5 released.
Developers used the 7 days to build workflows with Claude Skills, which are locked to Pro.
When the trial ended, losing those workflows was more painful than paying $20.
5/ They weaponized scarcity.
Max users accessed passes via /passes terminal commands in Claude Code.
When links hit Discord or X, they showed a countdown: "0/3 left."
This wasn't a marketing spam link. It was a status signal from a peer.
Max users accessed passes via /passes terminal commands in Claude Code.
When links hit Discord or X, they showed a countdown: "0/3 left."
This wasn't a marketing spam link. It was a status signal from a peer.
December 17, 2025 at 9:32 AM
5/ They weaponized scarcity.
Max users accessed passes via /passes terminal commands in Claude Code.
When links hit Discord or X, they showed a countdown: "0/3 left."
This wasn't a marketing spam link. It was a status signal from a peer.
Max users accessed passes via /passes terminal commands in Claude Code.
When links hit Discord or X, they showed a countdown: "0/3 left."
This wasn't a marketing spam link. It was a status signal from a peer.
4/ The data backs this up.
Users who enter a card for a trial convert at 3x to 5x the rate of those who don't.
Anthropic bet on human inertia.
The active decision became canceling rather than buying.
Users who enter a card for a trial convert at 3x to 5x the rate of those who don't.
Anthropic bet on human inertia.
The active decision became canceling rather than buying.
December 17, 2025 at 9:32 AM
4/ The data backs this up.
Users who enter a card for a trial convert at 3x to 5x the rate of those who don't.
Anthropic bet on human inertia.
The active decision became canceling rather than buying.
Users who enter a card for a trial convert at 3x to 5x the rate of those who don't.
Anthropic bet on human inertia.
The active decision became canceling rather than buying.
3/ This filter changed everything.
When no payment info is exchanged, users treat "free" as disposable.
By capturing the card at day zero, the user mindset shifts from "trying" to "evaluating."
When no payment info is exchanged, users treat "free" as disposable.
By capturing the card at day zero, the user mindset shifts from "trying" to "evaluating."
December 17, 2025 at 9:32 AM
3/ This filter changed everything.
When no payment info is exchanged, users treat "free" as disposable.
By capturing the card at day zero, the user mindset shifts from "trying" to "evaluating."
When no payment info is exchanged, users treat "free" as disposable.
By capturing the card at day zero, the user mindset shifts from "trying" to "evaluating."