Lightnews — Scholar-powered news

Peter Erni

@ernipeter.bsky.social

44 followers 60 following 16 posts

Peter Erni is an entrepreneur and expert in strategic content and social media performance marketing. He teaches at HWZ, ZHAW, BFH, and HSLU and has published a case study in the book Essentials of Modern Marketing by Prof. Philip Kotler.

Posts Media Videos Starter Packs

Pinned

Peter Erni @ernipeter.bsky.social · Mar 20

Let's get rolling!
go.bsky.app/V4NL3sp

4 5

Peter Erni @ernipeter.bsky.social · Sep 6

🤯 Old marketing models fail:
Linear funnels, too complex, sales > relationships, not built for digital.
🌐 Enter the Marketing Dartboard Model: structured, scalable, AI-ready. Already in use at Suva, WWF & more.
Funnel = dead or misunderstood?

Peter Erni @ernipeter.bsky.social · Aug 28

This is going to be amazing! 😇

Brain & Heart Communication @bhcommunication.bsky.social · Aug 28

Brain & Heart wächst mit Substanz 🧡. Neues Führungstrio & mehr Power für digitale Markenkommunikation und Social Media Performance Marketing. ➡️ b-h.ch/blog/neue-pa...

#BrainandHeart #Team #Agentur #DigitalMarketing

Zwei neue Partner bei Brain & Heart Communication - Brain & Heart Communication

Wir verstärken unsere Geschäftsleitung rund um Peter Erni mit zwei Experten aus den eigenen Reihen: Dan Wahlen und Nijan Ouliaei steigen als neue Partner ein

b-h.ch

Peter Erni @ernipeter.bsky.social · Apr 23

I can’t stop laughing and I guess the Chinese, too.

Peter Erni @ernipeter.bsky.social · Apr 22

That’s a huge turnaround!
#DigitalMarketing

Adweek @adweek.bsky.social · Apr 22

JUST IN | Google will keep third-party cookies on Chrome and abandon its previously publicized plans to introduce an opt-out mechanism that would have allowed users to choose not to be tracked by the technology, the company announced in a blog post on April 22. adweek.it/4isIPCi

Google Will Keep Cookies and Backtrack on its Opt-Out Plans

The development is a drastic reversal on years-long efforts to deprecate the tracking technology.

adweek.it

Peter Erni @ernipeter.bsky.social · Apr 22

Autsch ... #Migros plant wohl ihren nächsten #Shitstorm? Werbung für Alkohol; mutig, zu mutig oder ... ?

Peter Erni @ernipeter.bsky.social · Apr 1

Wow ... I couldn't agree more!
#SocialMediaMarketing #ReceptionMarketing

Adweek @adweek.bsky.social · Mar 31

VOICE | "The reality remains that brands are sitting on a goldmine of consumer insights because of social media, and yet marketers aren’t consistently using this valuable data to shape their broader marketing strategies," writes Kris Tait. adweek.it/4l7RXPk

5 Trends I Wish Got More Attention at Shoptalk 2025

For all the innovation proudly on display, a few key conversations were missing.

adweek.it

Peter Erni @ernipeter.bsky.social · Apr 1

Let's wait and see. And as #TikTok (and the world) just learned in the last few months: we can be well off with and without the US.

Social Media Today @socialmediatoday.bsky.social · Apr 1

TikTok has five days left to finalize a US sale

Trump Says TikTok US Sell Off Deal Will be Finalized This Week

Despite many complexities, Trump is confident a deal will be announced soon.

www.socialmediatoday.com

Peter Erni @ernipeter.bsky.social · Mar 25

The topic is just as complex as it is relevant! Current systems for #ContentModeration and #FactChecking have been inadequate and often too heavily influenced by their "funders." But where is the journey headed now?

Brain & Heart Communication @bhcommunication.bsky.social · Mar 25

Der Diskurs um das richtige System zur #ContentModeration auch (und besonders) in Bezug auf #FactChecking geht weiter.

MIT Technology Review @technologyreview.com · Mar 25

Content moderation systems are being abandoned and defunded, leaving many countries looking for alternatives.

Peter Erni @ernipeter.bsky.social · Mar 25

Ever heard of the 💎#MarketingDiamond? Me neither. 🤣 But it emerged from expert talks on modern marketing success. It blends the 4 "R’s" (Business, Audience, Contextual & Channel Relevance) with the classic funnel. Thoughts?

Peter Erni @ernipeter.bsky.social · Mar 25

Eine erfreuliche Entwicklung.
Wer die #Etoro noch nicht nutzt, unbedingt mal testen!
etoro.tw/3K6BxGh

heiseonline @heise.de · Mar 25

Nachdem die Plattform ihren Umsatz im Jahr 2024 fast verdreifachen konnte, hat sie bei der US-Börsenaufsicht einen Antrag auf Börseneinführung gestellt. #Börse

Investment- und Handelsplattform eToro strebt Börsengang an

Nachdem die Plattform ihren Umsatz im Jahr 2024 fast verdreifachen konnte, hat sie bei der US-Börsenaufsicht einen Antrag auf Börseneinführung gestellt.

www.heise.de

Reposted by Peter Erni

WIRED @wired.com · Mar 21

Amid growing concerns over Big Tech firms aligning with Trump administration policies, people are starting to move their digital lives to services based overseas. Here's what you need to know.

How to Avoid US-Based Digital Services—and Why You Might Want To

Amid growing concerns over Big Tech firms aligning with Trump administration policies, people are starting to move their digital lives to services based overseas. Here's what you need to know.

www.wired.com

27 330 840

Peter Erni @ernipeter.bsky.social · Mar 21

💡 Follow this account to get notified when you are added to a list: bsky.app/profile/list...

Tip via @d3llacort3.bsky.social 👌
#BlueskyTipp #BlueskyBasics #Lists

Peter Erni @ernipeter.bsky.social · Mar 21

No more words needed (sorry for mine). 😅

Peter Erni @ernipeter.bsky.social · Mar 21

Viel Glück 😅

Peter Erni @ernipeter.bsky.social · Mar 20

Let's get rolling!
go.bsky.app/V4NL3sp

4 5

Reposted by Peter Erni

Marie-Christine Schindler @mcschindler.bsky.social · Feb 6

Für alle Number Crunchers da draussen, der Digital Report 2025 ist erschienen. 650 Seiten mit Zahlen und Trends. Die Länder Reports dürften demnächst folgen. Happy crunching everybody 🍪

datareportal.com/reports/digi...

Digital 2025: Global Overview Report — DataReportal – Global Digital Insights

The complete guide to how the world uses the internet, social media, mobile devices, and ecommerce in 2025. 630+ pages of rich data, insights, and analysis.

datareportal.com

3 10

Reposted by Peter Erni

TechCrunch @techcrunch.com · Mar 20

Anthropic adds web search to its Claude chatbot

Anthropic’s AI-powered chatbot, Claude, can now search the web — a capability that had long eluded it. Web search is available now in preview for paid Claude users in the U.S., Anthropic said on its blog, with support for free users and additional…

tcrn.ch

6 39

Peter Erni @ernipeter.bsky.social · Mar 20

Is #R𝗲𝗰𝗲𝗽𝘁𝗶𝗼𝗻M𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 the next marketing disruption as it builds on 𝗯𝗶𝗴 𝗱𝗮𝘁𝗮, 𝗮𝗹𝗴𝗼𝗿𝗶𝘁𝗵𝗺𝘀, and 𝗔𝗜?
Join our online session hosted by Advatera!

📅 26 March 2025, 1.00 pm – 2.00 pm
📢 Speaker: Peter Erni, CEO, Author, and Lecturer
🌄 Book your slot: www.advatera.com/en/events/is...

Peter Erni @ernipeter.bsky.social · Mar 19

I'm an entrepreneur and expert in strategic #ContentMarketing and #SocialMediaPerformanceMarketing. I'm teaching at HWZ, ZHAW, BFH, and HSLU and I have published a case study on the marketing disruption Digital #ReceptionMarketing in Essentials of Modern Marketing by Prof. #PhilipKotler.

Peter Erni is an entrepreneur and expert in strategic content and social media marketing.

Reposted by Peter Erni

Brain & Heart Communication @bhcommunication.bsky.social · Mar 19

BECOMING IS BETTER THAN BEING
Bei B&H findest du Expert:innen für #ReceptionMarketing, strategisches #ContentMarketing und #SocialMediaPerformanceMarketing. Wir unterstützen und beraten von der Strategie über die Konzeption bis hin zur Umsetzung. 💛

1 1