Yes. It is.

What would a frontier firm be in that context? I keep thinking risky investment but surely that’s not what I’m meant to think.

Maybe it’s a generational thing. I always associate frontier with risk and a certain amount of hardship.

I got that sense too and wondered how that message came to be phrased that way. It made me think of the old saying about the frontier“you can tell which are the pioneers by the arrows in their backs”.

It generally was in the past

Or maybe they just didn't have any women's tees ;)

And boom! There it is!

Fabrikam and Contoso would have been interested in costs though

Oh, and Microsoft too!

This one with @clintrutkas.bsky.social is always an interesting topic