"We target young people, they're more likely to adopt innovative products" - aaand that's how I'm 100% sure that a startup has no clue who their ICP is.

People want products that solve a problem or a desire they have, no matter how old they are.

Startups with 0 clients: "Let's try with a discounted plan for startups - they have no money, they would prefer a cheaper option to the incumbent and we will get our first MRR"

ok, now does it make any sense to target people with no money?

No normal PM when running Discovery:

My brain when I talk with users I selected based on their behaviours:

#product #startups

“What can we do to improve this product for you?” sounds user-centric.

Too bad, your users don’t spend their day thinking about how to make your product better.

That’s your job, not theirs.

#product #startups #founders