Grace Platon
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graceplaton.bsky.social
Grace Platon
@graceplaton.bsky.social
Marketing Strategist & PR Pro for B2B Tech | Writer | Communications Consultant | Executive Coach. Bostonian in Texas: Gets Things Done in Style! https://CommunicateGrace.com
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In fast-moving environments, internal teams are often stretched thin. That’s where hiring a consultant or freelancer becomes a strategic lever – not just an extra set of hands.

When speed, objectivity, and specialized insight matter, consultants deliver.
www.linkedin.com/pulse/agile-...
Agile Advantage: How Consultants Accelerate Innovation
AI breakthroughs, shifting consumer expectations, and economic volatility are disrupting the business landscape. Agility is a competitive imperative.
www.linkedin.com
Why our friends value a surprise check-in more than we imagine by Marisa G. Franco
www.psychologytoday.com/us/blog/plat...
Why Reaching Out Means More Than You Think
Pleasant surprises truly do make someone's day.
www.psychologytoday.com
December 8, 2025 at 1:21 PM
By cobbling together tools and spreadsheets.

See how marketing and PR pros are monitoring AI visibility.

@frankstrong1.bsky.social, Sword and the Script www.swordandthescript.com/2025/11/moni...
How PR and marketing pros are monitoring AI visibility for clients and brands - Sword and the Script
Most of the work is a manual effort coupled with a mishmash of ideas, concepts, metrics, and nascent tools; there’s no Radian6 for AI visibility yet
www.swordandthescript.com
December 8, 2025 at 1:20 PM
AI tools don’t always integrate with legacy systems. Data lives in too many places to be useful. And the “automation” that’s supposed to save time sometimes ends up creating more manual work.

Lipsa Das @HubSpot blog.hubspot.com/marketing/ai...
10 challenges marketers face when implementing AI [new data + tips]
While implementing AI offers many benefits to marketers, it also comes with its challenges. Discover how to tackle top challenges with insight from experts.
blog.hubspot.com
December 8, 2025 at 1:17 PM
Reposted by Grace Platon
Do Good December - Day 8: Do something helpful for a friend or family member actionforhappiness.org/do-good-dece... #DoGoodDecember
December 8, 2025 at 7:00 AM
“What could you do if you first forgot you couldn’t do it?” @SahilBloom
December 5, 2025 at 1:11 PM
A Two-Part Belief System for Creators by Joe Pulizzi.

“Belief is the engine. Service is the direction.”

www.linkedin.com/pulse/two-pa...
A Two-Part Belief Strategy for Creators
Over the past few months, I have been rereading a lot of older content from my former newsletter as I make the transition into what is now Joe Pulizzi’s Tilt newsletter. It has been an odd experience ...
www.linkedin.com
December 5, 2025 at 1:08 PM
In a single sentence, author Virginia Woolf encourages us to live with a strong foundation.

To know our values and be grounded in a strong sense of self, while remaining adaptable and open to life:

"I am rooted, but I flow."

Source: The Waves with thanks to James Clear.

Photo: Jeremy Bishop
December 5, 2025 at 1:04 PM
Reposted by Grace Platon
Wherever you are, be there totally

Image: www.instagram.com/lisacongdon
December 4, 2025 at 7:00 PM
Reposted by Grace Platon
Do Good December - Day 5: Give a gift to someone who is homeless or feeling lonely actionforhappiness.org/do-good-dece... #DoGoodDecember
December 5, 2025 at 7:00 AM
“A good hockey player plays where the puck is. A great hockey plays where the puck is going to be.” Wayne Gretzky
December 4, 2025 at 1:01 PM
A typical freelance journolism gig today pays 80% less than the same assignment in 2001.

It is no longer a sustainable career. It is, more often, a side-hustle.

But in the ashes, we have an opportunity to build a different kind of writing career. JD Shadel
www.esckey.co/the-death-of...
RIP freelance journalism: Candid advice to the young writers the world needs to read
Every year, freelance journalism pays less. A typical gig today pays 80% less than the same assignment in 2001. It is no longer a sustainable career. It is, more often, a side-hustle, or the domain of...
www.esckey.co
December 4, 2025 at 12:59 PM
Research finds influencer collaboration content produces strong results at twice the rate of solo content.

Here’s the why and how to grow influencer programs for your blogs, videos, and more.

@AnnGynn, Content Marketing Institute contentmarketinginstitute.com/content-crea...
Collaborate With Influencers for Better Content Results
Influencer collaborations deliver better results in content marketing. Learn why and how to grow your brand’s content influencer program.
contentmarketinginstitute.com
December 4, 2025 at 12:58 PM
Reposted by Grace Platon
Do Good December - Day 4: Support a charity, cause or campaign you really care about actionforhappiness.org/do-good-dece... #DoGoodDecember
December 4, 2025 at 7:00 AM
Cicero, the Roman statesman, lawyer, and philosopher, on the power of nature and knowledge:

"If you have a garden and a library, you have everything you need."

Source: Letter to Varro (46 BCE)
December 3, 2025 at 1:31 PM
How to Deal with Difficult People at Work: 4 Secrets from Experts. Eric Barker @bakadesuyo
bakadesuyo.com/2025/11/diff...
How To Deal With Difficult People At Work: 4 Secrets From Experts - Barking Up The Wrong Tree
Difficult people at work can drive you crazy. A clinical psychologist explains the best ways to handle them...
bakadesuyo.com
December 3, 2025 at 1:27 PM
Leadership isn't about checking off a list of daily tasks. Instead, cultivate effective habits, such as gratitude, aligning your actions with your vision, and viewing your actions as positive choices instead of chores.

Danny Martin chiefexecutive.net/lead-from-th...
Lead From The Inside Out: 3 Habits That Keep Me Centered And Ahead
Leadership begins not with quarterly strategy or annual targets, but with the habits we choose every day.
chiefexecutive.net
December 3, 2025 at 1:24 PM
Reposted by Grace Platon
Do Good December - Day 3: Offer to help someone who is facing difficulties at the moment actionforhappiness.org/do-good-dece... #DoGoodDecember
December 3, 2025 at 7:00 AM
On #GivingTuesday, consider donations and sponsorship opportunities with Center for Pet Safety: www.linkedin.com/posts/center...
December 2, 2025 at 2:11 PM
Three keys to improvement:

1. Do you start quickly?
2. Do you learn from your mistakes quickly?
3. Do you stay in the game and keep trying?

@JamesClear
December 2, 2025 at 2:01 PM
Conflict is inevitable in daily life and the workplace, but it can be beneficial if managed effectively.

Lisa Kohn offers 5 strategies for handling conflict, including remembering the core objective and collaborating to solve the problem. chatsworthconsulting.com/2025/11/20/c...
Conflict is good – five ways to make it even better! | Chatsworth Consulting Group
chatsworthconsulting.com
December 2, 2025 at 1:59 PM
We hear it all the time as leaders: "Work on your weaknesses."

Mark Murphy argues that a more effective approach is to build a team that fills in those gaps.

Five essential team roles: directors, achievers, stabilizers, harmonizers and trailblazers.
www.forbes.com/sites/markmu...
The Leadership Blind Spot No One Talks About (And Why Training Won’t Fix It)
Your biggest leadership weakness isn’t a flaw, it’s the role missing from your team. The best leaders don’t become well-rounded; they build well-rounded teams.
www.forbes.com
December 2, 2025 at 1:56 PM
Reposted by Grace Platon
Contemplating the bigger picture...
December 2, 2025 at 12:27 PM
Reposted by Grace Platon
Do Good December - Day 2: Contact someone you can’t be with to see how they are actionforhappiness.org/do-good-dece... #DoGoodDecember
December 2, 2025 at 7:01 AM
Reposted by Grace Platon
Today is #GivingTuesday so let's do whatever we can to spread a bit more kindness in the world 💕

You can start by sharing our Kindness Calendar actionforhappiness.org/do-good-dece... #DoGoodDecember
December 2, 2025 at 7:43 AM
Reposted by Grace Platon
NEW post: sparktoro.com/blog/the-7-m...

Buyer journeys on the web moved from the familiar, funnel-shaped process to a pinball-machine-shaped one... And us marketers are facing 7 problems as a result. My latest #5MinuteWhiteboard 👇
The 7 Marketing Problems Pinball-Shaped Buyer Journeys Create - SparkToro
Last week, I showed you how Internet buyer journeys have transformed from the cleaner, more predictable funnel model of the 2000-2015 web into something
sparktoro.com
December 1, 2025 at 5:36 PM