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Heejung Chung

@heejungchung.bsky.social

3.6K followers 1.5K following 380 posts

Professor of Work&Employment &Director of the King's Global Institute for Women's Leadership at KCL, views my own Interests Flexible Working, digitalisation/future of work, labour market (gender/race) inequalities, welfare state/gender role attitudes 한국인

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Heejung Chung @heejungchung.bsky.social · Jan 14

My plans for some of our key missions and goals in the next years of @giwlkings.bsky.social

King's Global Institute for Women's Leadership @giwlkings.bsky.social · Jan 14

"I believe we are at a critical juncture in gender equality"

Read our new director @heejungchung.bsky.social's plans to address gender equality by reshaping work culture, better promoting inclusive feminism, and fostering greater collaboration with men ⬇️

www.kcl.ac.uk/news/my-plan...

My plans for the King's Global Institute for Women's Leadership

To address gender inequality, we need to reshape work culture, better promote inclusive feminism, and foster greater collaboration with men

www.kcl.ac.uk

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Reposted by Heejung Chung

King's Global Institute for Women's Leadership @giwlkings.bsky.social · 6d

‘Tradwife’ influencers are trending, but what’s really behind their appeal?

Join us for an evening that goes beyond the headlines, with new data on what young women want.

🗓️ 15 Oct
⏰ 18:15–20:30
📍 Science Gallery London
👉 Register: www.kcl.ac.uk/events/tradw...

#Tradwife #ESRCFestival @ukri.org

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Reposted by Heejung Chung

Joost @almodozo.bsky.social · 20d

That gap.

32% see immigration as one of the most important issues facing Britain — more than any other issue.

Just 4% see it as something that's important in their own life — one of the lowest shares, and a fraction of the numbers for inflation or the NHS.

Sam Freedman @samfr.bsky.social · 23d

New post just out:

"Burn it down vs build it up"

With the right radicalising by the day - how can the argument be won on the key dividing line in politics?

(£/free trial)

open.substack.com/pub/samf/p/b...

Burn it down vs build it up

Winning the argument on the key dividing line in politics

open.substack.com

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Reposted by Heejung Chung

Equalise: ESRC Centre for Lifecourse Health Equity @equalise.bsky.social · 22d

A new study by @ucl.ac.uk Equalise member @baowenxue.bsky.social, in collaboration with King's College London and @citystgeorges.bsky.social, reveals gender disparities following a major reform designed to make flexible working more accessible.
Access the paper here 👉 jech.bmj.com/content/earl...

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Reposted by Heejung Chung

Soziologisches Institut SUZ - Universität Zürich @sociology-uzh.bsky.social · 27d

🛠️🇨🇭Swiss job ads are moving beyond the ‘ideal worker’ norm: A new study from @uzh.ch and @giwlkings used machine learning to analyze 20+ years of job adverts, revealing early signs of a cultural shift: more emphasis on flexibility, gender equity, and work–life balance.

From the Ideal Worker to the Inclusive Worker: Measuring Norm Shifts Within Occupational Contexts - new study by Jan Müller and Heejung Chung

www.suz.uzh.ch

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Heejung Chung @heejungchung.bsky.social · Sep 8

Here is @muellerjan.bsky.social couldn't find him earlier!!

Heejung Chung @heejungchung.bsky.social · Sep 8

Anyways here is the full paper (no paywall)

Do cite, circulate
and follow etc.

@giwlkings.bsky.social
@kingsbschool.bsky.social
@kingscollegelondon.bsky.social

onlinelibrary.wiley.com/doi/10.1111/...

From the Ideal Worker to the Inclusive Worker: Measuring Norm Shifts Within Occupational Contexts

Research shows that the ideal worker norm—the masculine-gendered expectation of unlimited work devotion—perpetuates class and gender inequality, increases turnover rates, and negatively affects job s...

onlinelibrary.wiley.com

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Heejung Chung @heejungchung.bsky.social · Sep 8

we hope that this paper can provide theoretical framework for others when exploring the ideal worker culture to see how such culture and changes in such cultures shape work outcomes. We did this for part-time preference where we see our cultural norms make a difference. (graph below for men)

regression analysis results for part time preference of men and influence of work culture between and within

Heejung Chung @heejungchung.bsky.social · Sep 8

The results shows that work devotion culture is slowly declining - masculinity at work on the other hand, is a bit slower to move. While, dual/plural devotion is rising quite a bit, as is degendering natures of work cultures across occupations. Also there seems to be some convergence

graphs showing changes in ideal worker culture and inclusive worker culture across time

Heejung Chung @heejungchung.bsky.social · Sep 8

What is more, we go beyond the descriptive norms - e.g. hours of work people do and number of women in leadership positions - and look at injunctive norms - namely through job adverts. We consider ads as a window into what employers want in workers. We do this through machine learning techniques

an advertisement for b.d. domingo realty & construction works

ALT: an advertisement for b.d. domingo realty & construction works

media.tenor.com

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Heejung Chung @heejungchung.bsky.social · Sep 8

Firstly - unlike previous papers, we examine the ideal worker culture as a multidimensional item where it is on the one hand about whether we allow workers single (only to work!) or multiple devotions (work and private life) and whether work cultures are masculine or more de-gendered.

Figure showing the multidimensionality of ideal worker and inclusive work culture norms
Ideal worker norm Inclusive worker norm
Devotion
Work devotion:

Idealization of work commitment (I)

Overtime, long work hours, and weekend work (D)

Devotion pluralism:

Recognition of nonwork commitments (I)

Worker-centered flexibility arrangements (D)

Gender
Ideal worker masculinity:

Idealization of masculinity at work (I)

Male dominance and male gendering (D)

Degendering equity:

Recognition of all genders as suitable for work (I)

Gender balance and inclusive language (D)

Heejung Chung @heejungchung.bsky.social · Sep 8

So happy to have our paper with Jan Mueller published in Gender Work & Organisations. It theorises the multidimensionality of the ideal worker culture to ask the question, do we see a move away from it. The results in Switerland says yes - but only certain aspects. www.kcl.ac.uk/news/job-adv...

Job adverts reveal early signs of a shift away from the 'ideal worker' norm | King's College London

Machine learning analysis of job adverts in Switzerland found how employer expectations are evolving across occupations

www.kcl.ac.uk

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Heejung Chung @heejungchung.bsky.social · Sep 4

Oh I felt something similar when I was on BBC radio 4 panel talking about work culture. I'm sorry you experienced this.

Heejung Chung @heejungchung.bsky.social · Sep 2

Just found out about Random dance - which is where people meet up on the street and there is a stage (street) and random k pop songs play in snippets and anyone who knows the dance can join... and I'm thinking where were you when I was a teenager???? www.youtube.com/watch?v=TyCB...

[K-POP IN PUBLIC] - RANDOM PLAY DANCE IN VIENNA, AUSTRIA [랜덤플레이댄스] [RPD] [JULY 24] [PESTSÄULE]

YouTube video by UNLXMITED

www.youtube.com

Heejung Chung @heejungchung.bsky.social · Aug 29

The best thing I love about the whole huntrix success is that Hollywood always thought and still think only white voices and experiences transcend across the world and makes money. This movie effing shot that notion out of the water.

a woman with pink hair is wearing a teddy bear sweater and making a funny face

ALT: a woman with pink hair is wearing a teddy bear sweater and making a funny face

media.tenor.com

Heejung Chung @heejungchung.bsky.social · Aug 1

have been told by "Shannon" that I am spreading some "wokery shenanigans"

Heejung Chung @heejungchung.bsky.social · Aug 1

Listen to radio 5 this morning at 10am to hear me speak about working from home, taking Friday afternoons off and working while travelling. www.bbc.co.uk/programmes/m...

BBC Radio 5 Live - Nicky Campbell, 01/08/2025

Nicky Campbell takes your calls on the day's talking points.

www.bbc.co.uk

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Heejung Chung @heejungchung.bsky.social · Jul 27

Omg Sarina weigman ... How is this even possible.
Well done England!! We are the champions!!!!
#womenseuro2025

a soccer player is running on a wet field with a crowd in the background

ALT: a soccer player is running on a wet field with a crowd in the background

media.tenor.com

Heejung Chung @heejungchung.bsky.social · Jul 26

I've been trying to buy shorts and my old ones are full of holes. Realised that both of those companies seems to have disappeared and or cut down significantly and didn't have the shorts and all I can find are hot pants or denim long shorts. What happened to good old mid length khakis ???

Heejung Chung @heejungchung.bsky.social · Jul 24

Starvation in Gaza is destroying communities – and will leave generational scars . It will end up impacting the rest of us as we. www.theguardian.com/world/2025/j...

Starvation in Gaza is destroying communities – and will leave generational scars

Health and societal ramifications of extreme hunger will reverberate long after the war is over

www.theguardian.com

Heejung Chung @heejungchung.bsky.social · Jul 20

Not save of the tournament but of the year!! Maybe ever!! Women's Euros 2025: Ann-Katrin Berger delivers the 'save of the tournament' - BBC Sport share.google/iHvkzeYhSivh...

Women's Euros 2025: Ann-Katrin Berger delivers the 'save of the tournament'

Germany goalkeeper Ann-Katrin Berger acrobatically keeps out a headed deflection to deny France a goal in the first half of extra time in the Women's Euro 2025 quarter-final in Basel.

share.google

Heejung Chung @heejungchung.bsky.social · Jul 19

I mean women Euros 25

Heejung Chung @heejungchung.bsky.social · Jul 19

Omg Berger. What drama and what amazing come back!!
I thought the Sweden Vs England was dramatic but today with Germany Vs France
..
Things are getting really interesting!
#womensEuros24

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Heejung Chung @heejungchung.bsky.social · Jul 11

Work and families research network conference abstract submission are now open to October! Don't forget to submit your abstract! wfrn.org/2026-work-an

2026 Work and Family Researchers Network Conference - Work and Family Researchers Network

ABOUT THE EVENT Work and Family Researchers Network next conference will be June 17-20, 2026 at Concordia University in Montreal Canada. The WFRN will host preconference events on June 17, including ...

wfrn.org

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Heejung Chung @heejungchung.bsky.social · Jul 11

My most recent interview with the Lithuania broadcasting service on the gender polarisation trends we observe across the world www.lrt.lt/naujienos/pa...

Ekspertė: vyrams reikia tokios revoliucijos, kokią moterys patyrė per pastarąjį šimtmetį

Visais laikais jaunimas protestavo prieš esamą tvarką bei tradicijas ir reikalavo pokyčių, o su amžiumi vakarykščiai mai...

www.lrt.lt

Heejung Chung @heejungchung.bsky.social · Jul 11

A must see short documentary on the Korean 4b movement
It tries to go beyond the hype to explore exactly what is behind this growing trend in the country with the lowest and falling birth rates
www.youtube.com/watch?v=OCN-...

Resistance through no sex: The 4B movement in South Korea | DW Documentary

YouTube video by DW Documentary

www.youtube.com

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