Hijinx Marketing
@hijinxmarketing.bsky.social
I am a freelance content strategist and Fractional Chief Content Officer. I love content and content marketing. Author, #TheContentPuzzle. Adjunct Prof. @ Butler Univ. #CMWorld speaker.
Wherever and however you celebrate this time of year, I am wishing you a safe, happy, and healthy celebration.
December 23, 2025 at 7:14 PM
Wherever and however you celebrate this time of year, I am wishing you a safe, happy, and healthy celebration.
As someone who thrives on sunshine, this time of year is hard. I always celebrate Winter Solstice because it is the day where we start seeing more sunlight in each 24-hour period. #WinterSolstice
December 21, 2025 at 3:07 PM
As someone who thrives on sunshine, this time of year is hard. I always celebrate Winter Solstice because it is the day where we start seeing more sunlight in each 24-hour period. #WinterSolstice
If you’re thinking about brand collaborations, this episode of Behind the Campaign is a solid reminder: Start with how you want people to feel, then build the creative around that—not the other way around. https://youtu.be/6GJaCRyFnzA or listen wherever!
December 17, 2025 at 6:27 PM
If you’re thinking about brand collaborations, this episode of Behind the Campaign is a solid reminder: Start with how you want people to feel, then build the creative around that—not the other way around. https://youtu.be/6GJaCRyFnzA or listen wherever!
AI will only make marketers better if we use it intentionally. That means knowing how, when, and why AI fits into our workflows. Thoughtless adoption creates waste; strategic adoption creates agility.
42 Experts Reveal Top Content Marketing Trends for 2026
AI isn’t the whole story for 2026. Learn the trends that will help your brand integrate AI without giving up the value of humanity, trust, and data.
contentmarketinginstitute.com
December 11, 2025 at 9:23 PM
AI will only make marketers better if we use it intentionally. That means knowing how, when, and why AI fits into our workflows. Thoughtless adoption creates waste; strategic adoption creates agility.
Ever started something you never thought you would? 🎙️ I just dropped the 10th episode of my podcast, Behind the Campaign! Loving the journey so far. If you're tuning in, I’d love a like, comment, or review. #PodcastLife #BehindTheCampaign
December 10, 2025 at 3:56 PM
Ever started something you never thought you would? 🎙️ I just dropped the 10th episode of my podcast, Behind the Campaign! Loving the journey so far. If you're tuning in, I’d love a like, comment, or review. #PodcastLife #BehindTheCampaign
In the latest episode of Behind the Campaign, we discuss why authenticity still drives strong results. The work of @manofmany.com on Angel’s Envy whiskey proves that small teams + strong storytelling = impact. The full episode is now live wherever you listen to podcasts and on YouTube.
December 2, 2025 at 6:44 PM
In the latest episode of Behind the Campaign, we discuss why authenticity still drives strong results. The work of @manofmany.com on Angel’s Envy whiskey proves that small teams + strong storytelling = impact. The full episode is now live wherever you listen to podcasts and on YouTube.
In the latest episode of #BehindtheCampaign, Kiku Goss talks about how The Creative Ladder and its Rising Leaders program helped her start her career.
November 19, 2025 at 5:47 PM
In the latest episode of #BehindtheCampaign, Kiku Goss talks about how The Creative Ladder and its Rising Leaders program helped her start her career.
Working in the content marketing space often means you have to 'manage up,' educating your leaders on the importance and nuances of marketing with educational content. #contetnmarketing #leadership
How To Manage Your Marketing Leader (for Now)
Many marketing teams serve as mentors to inexperienced leaders. Try these actionable tips to manage up while still managing to produce your best work.
contentmarketinginstitute.com
November 18, 2025 at 3:41 PM
Working in the content marketing space often means you have to 'manage up,' educating your leaders on the importance and nuances of marketing with educational content. #contetnmarketing #leadership
Rewind to Ep. #2 of #BehindtheCampaign, where the team from @borshoff discusses the conservation story that they weave into marketing campaigns for the @IndianapolisZoo. Watch the full episode on all major podcast platforms and YouTube.
November 17, 2025 at 7:49 PM
Rewind to Ep. #2 of #BehindtheCampaign, where the team from @borshoff discusses the conservation story that they weave into marketing campaigns for the @IndianapolisZoo. Watch the full episode on all major podcast platforms and YouTube.
A stray comment about Animal Crossing turned into Cottonelle’s Down There Care campaign—complete with a branded island and T-Pain guest appearance. Hear how creativity thrives under pressure on Behind the Campaign. https://youtu.be/2U9jBAQMusI
November 11, 2025 at 5:55 PM
A stray comment about Animal Crossing turned into Cottonelle’s Down There Care campaign—complete with a branded island and T-Pain guest appearance. Hear how creativity thrives under pressure on Behind the Campaign. https://youtu.be/2U9jBAQMusI
Managing up and managing people aren’t the same, but both can make or break your career. This @CMIContent article explains what it takes to build better relationships and recover from workplace missteps.
How To Manage Your Marketing Leader (for Now)
Many marketing teams serve as mentors to inexperienced leaders. Try these actionable tips to manage up while still managing to produce your best work.
contentmarketinginstitute.com
November 5, 2025 at 10:29 PM
Managing up and managing people aren’t the same, but both can make or break your career. This @CMIContent article explains what it takes to build better relationships and recover from workplace missteps.
How can a company make data accessible to everyone? Listen as Carl Ronander, VP of Marketing from Funnel, explains. Listen to the whole episode of Behind the Campaign wherever you listen to podcasts.
November 4, 2025 at 1:51 PM
How can a company make data accessible to everyone? Listen as Carl Ronander, VP of Marketing from Funnel, explains. Listen to the whole episode of Behind the Campaign wherever you listen to podcasts.
Think data is dull? Funnel's 'Make Data Dance' campaign is here to prove you wrong by mixing art with analytics. Check out Carl Ronander, VP of Marketing, for more on this creative twist. Full episode on YouTube or your fave podcast app. https://youtu.be/cY7ZAcdb5J8
October 29, 2025 at 6:54 PM
Think data is dull? Funnel's 'Make Data Dance' campaign is here to prove you wrong by mixing art with analytics. Check out Carl Ronander, VP of Marketing, for more on this creative twist. Full episode on YouTube or your fave podcast app. https://youtu.be/cY7ZAcdb5J8
I am a fan of interactive content to engage your audience, esp. when you have to convey complex topics. Check out this campaign by Direct Energy Canada, using quizzes to help their customers learn about energy.
How an Energy Brand Cut Churn Using Interactive Quizzes
How an interactive content strategy powered this energy company to better customer engagement, higher sales, and lower churn.
contentmarketinginstitute.com
October 29, 2025 at 12:52 PM
I am a fan of interactive content to engage your audience, esp. when you have to convey complex topics. Check out this campaign by Direct Energy Canada, using quizzes to help their customers learn about energy.
Funnel’s “Make Data Dance” campaign is proof that creativity and analytics can move in sync. VP of Marketing Carl Ronander joins me on Behind the Campaign to talk brand storytelling, courage through control, and measurable impact.
October 28, 2025 at 5:36 PM
Funnel’s “Make Data Dance” campaign is proof that creativity and analytics can move in sync. VP of Marketing Carl Ronander joins me on Behind the Campaign to talk brand storytelling, courage through control, and measurable impact.
The latest Content Science report breaks down what separates thriving content ops teams from those still scaling—especially as AI reshapes the landscape. Get the 2025–2026 Content Operations Study here →
Content Operations Study - Content Science
Get the latest report from the world's largest ongoing study of content operations by Content Science, including banchmarks and success factors.
content-science.com
October 22, 2025 at 4:05 PM
The latest Content Science report breaks down what separates thriving content ops teams from those still scaling—especially as AI reshapes the landscape. Get the 2025–2026 Content Operations Study here →
What happens when a branding agency rebrands itself?
In this episode of Behind the Campaign, I chat with Chelsea Douglass from Innovatemap about running their own brand process and why authenticity matters now more than ever.
🎧 Listen wherever you get your podcasts.
In this episode of Behind the Campaign, I chat with Chelsea Douglass from Innovatemap about running their own brand process and why authenticity matters now more than ever.
🎧 Listen wherever you get your podcasts.
October 15, 2025 at 4:19 PM
What happens when a branding agency rebrands itself?
In this episode of Behind the Campaign, I chat with Chelsea Douglass from Innovatemap about running their own brand process and why authenticity matters now more than ever.
🎧 Listen wherever you get your podcasts.
In this episode of Behind the Campaign, I chat with Chelsea Douglass from Innovatemap about running their own brand process and why authenticity matters now more than ever.
🎧 Listen wherever you get your podcasts.
Should brands speak up on social issues? 🤔 Statista says 43% of Americans want them to, while 41% prefer silence. With loyalty linked to shared values, authenticity is key. Where do you stand?
Infographic: A Balancing Act: Should Brands Take a Stand?
This chart shows what Americans think about brands' involvement in political issues.
www.statista.com
October 14, 2025 at 9:05 PM
Should brands speak up on social issues? 🤔 Statista says 43% of Americans want them to, while 41% prefer silence. With loyalty linked to shared values, authenticity is key. Where do you stand?
I have room in my schedule for one more client. If you are struggling with how to set up or adjust your content team for optimal results, I can help. DM me or set up time to chat: https://calendly.com/hijinxmarketing/initial-consultation-with-andi-robinson
October 8, 2025 at 4:33 PM
I have room in my schedule for one more client. If you are struggling with how to set up or adjust your content team for optimal results, I can help. DM me or set up time to chat: https://calendly.com/hijinxmarketing/initial-consultation-with-andi-robinson
Did you know that you can watch the video versions of the Behind the Campaign podcast on YouTube? Check out one of my recent episodes with Dominik Angerer, Founder and CEO of @storyblok. We had a good time!
Behind the Campaign - Ep 5 - Storyblok - Joyful Headless
In this episode of Behind the Campaign, Andi Robinson sits down with Dominik Angerer, CEO and Founder of Storyblok, to discuss the Joyful Headless campaign—a...
youtu.be
October 6, 2025 at 3:30 PM
Did you know that you can watch the video versions of the Behind the Campaign podcast on YouTube? Check out one of my recent episodes with Dominik Angerer, Founder and CEO of @storyblok. We had a good time!
All marketers know the challenge of using children in their marketing. Privacy concerns are real in today's world. Jenn Golding from Sapphire Strategy joins me on #BehindtheCampaign to discuss how the Our Public Schools Work campaign addresses this challenge. Find the podcast everywhere.
October 1, 2025 at 5:15 PM
All marketers know the challenge of using children in their marketing. Privacy concerns are real in today's world. Jenn Golding from Sapphire Strategy joins me on #BehindtheCampaign to discuss how the Our Public Schools Work campaign addresses this challenge. Find the podcast everywhere.
Marketing public schools isn’t easy. Tight budgets, politics, and online critics can quickly derail good work. In Behind the Campaign, I chat with Jenn Lisak Golding about how her team built Our Public Schools Work — a campaign that celebrates public education while staying strategic and resilient.
October 1, 2025 at 2:59 PM
Marketing public schools isn’t easy. Tight budgets, politics, and online critics can quickly derail good work. In Behind the Campaign, I chat with Jenn Lisak Golding about how her team built Our Public Schools Work — a campaign that celebrates public education while staying strategic and resilient.
All of the apps that @NotionHQ has replaced for me:
⛔ Evernote
⛔ Pocket
⛔ Microsoft To Do
⛔ Gmail/calendar
⛔ OneNote
What else should I replace?
⛔ Evernote
⛔ Microsoft To Do
⛔ Gmail/calendar
⛔ OneNote
What else should I replace?
September 25, 2025 at 7:41 PM
All of the apps that @NotionHQ has replaced for me:
⛔ Evernote
⛔ Pocket
⛔ Microsoft To Do
⛔ Gmail/calendar
⛔ OneNote
What else should I replace?
⛔ Evernote
⛔ Microsoft To Do
⛔ Gmail/calendar
⛔ OneNote
What else should I replace?
Did you miss my session last week at #CMWorld? I gave an overview of my whitepaper, Mastering Content Operations. You can download the full whitepaper here 👉
Are Your Content Operations Efficient? - Hijinx Marketing
Are you concerned about the state of your content operations? Do you even have a content team? Learn about the current state of content operations, what this team should consist of, and how you can have an effective, productive content operations function.
hijinxmarketing.com
September 24, 2025 at 1:28 PM
Did you miss my session last week at #CMWorld? I gave an overview of my whitepaper, Mastering Content Operations. You can download the full whitepaper here 👉
Do you love marketing? Are you looking for campaign inspiration? Do you listen to podcasts on Apple? Click the link below. Thank me later.
podcasts.apple.com/podcast/id1824486285
podcasts.apple.com/podcast/id1824486285
September 23, 2025 at 5:47 PM
Do you love marketing? Are you looking for campaign inspiration? Do you listen to podcasts on Apple? Click the link below. Thank me later.
podcasts.apple.com/podcast/id1824486285
podcasts.apple.com/podcast/id1824486285