immediate future
@immediate-future.bsky.social
immediate future has been working in social since 2004. We’re hard core social media professionals working across B2C and B2B - on all platforms! Whether it's strategy or content, we can help!
https://immediatefuture.co.uk/
https://immediatefuture.co.uk/
Quick one for any marketer drowning in 2026 planning.
You are not alone if the funnel looks broken, the CFO only sees leads, AI feels like a black box, and your content team is hanging on by a thread.
buff.ly/GMw5Dfv
You are not alone if the funnel looks broken, the CFO only sees leads, AI feels like a black box, and your content team is hanging on by a thread.
buff.ly/GMw5Dfv
December 17, 2025 at 9:20 AM
Quick one for any marketer drowning in 2026 planning.
You are not alone if the funnel looks broken, the CFO only sees leads, AI feels like a black box, and your content team is hanging on by a thread.
buff.ly/GMw5Dfv
You are not alone if the funnel looks broken, the CFO only sees leads, AI feels like a black box, and your content team is hanging on by a thread.
buff.ly/GMw5Dfv
2026: where design stops pretending to be serious.
It’s bold, bright, and maybe a bit emotional.
Trends that actually *feel* good 👉 buff.ly/1dkGtcR
#DesignTrends #CreativeFuture
It’s bold, bright, and maybe a bit emotional.
Trends that actually *feel* good 👉 buff.ly/1dkGtcR
#DesignTrends #CreativeFuture
December 16, 2025 at 12:00 PM
2026: where design stops pretending to be serious.
It’s bold, bright, and maybe a bit emotional.
Trends that actually *feel* good 👉 buff.ly/1dkGtcR
#DesignTrends #CreativeFuture
It’s bold, bright, and maybe a bit emotional.
Trends that actually *feel* good 👉 buff.ly/1dkGtcR
#DesignTrends #CreativeFuture
Community isn’t a channel. It’s the behaviour that makes your social work
Replies on Threads can lift engagement by more than 40%. LinkedIn replies give you roughly 30%. TikTok, YouTube and LinkedIn are all rolling out features that reward real conversation
Read more buff.ly/ytmdwMV
Replies on Threads can lift engagement by more than 40%. LinkedIn replies give you roughly 30%. TikTok, YouTube and LinkedIn are all rolling out features that reward real conversation
Read more buff.ly/ytmdwMV
December 10, 2025 at 9:20 AM
Community isn’t a channel. It’s the behaviour that makes your social work
Replies on Threads can lift engagement by more than 40%. LinkedIn replies give you roughly 30%. TikTok, YouTube and LinkedIn are all rolling out features that reward real conversation
Read more buff.ly/ytmdwMV
Replies on Threads can lift engagement by more than 40%. LinkedIn replies give you roughly 30%. TikTok, YouTube and LinkedIn are all rolling out features that reward real conversation
Read more buff.ly/ytmdwMV
Instagram creators: Early Access Reels are here!
Now you can give followers exclusive access to your Reels before anyone else. Build hype, reward followers, and grow your audience.
Are you going to try it? 👀 Read our latest blog buff.ly/BeGh6AL
#InstagramReels #EarlyAccess #Creators #SocialMedia
Now you can give followers exclusive access to your Reels before anyone else. Build hype, reward followers, and grow your audience.
Are you going to try it? 👀 Read our latest blog buff.ly/BeGh6AL
#InstagramReels #EarlyAccess #Creators #SocialMedia
December 9, 2025 at 5:47 PM
Instagram creators: Early Access Reels are here!
Now you can give followers exclusive access to your Reels before anyone else. Build hype, reward followers, and grow your audience.
Are you going to try it? 👀 Read our latest blog buff.ly/BeGh6AL
#InstagramReels #EarlyAccess #Creators #SocialMedia
Now you can give followers exclusive access to your Reels before anyone else. Build hype, reward followers, and grow your audience.
Are you going to try it? 👀 Read our latest blog buff.ly/BeGh6AL
#InstagramReels #EarlyAccess #Creators #SocialMedia
Social search has eaten a big chunk of Google’s lunch.
Across categories, almost half of product journeys now start on TikTok, Instagram or Pinterest.
Roughly 22% of consumers already use social instead of search engines when they research brands. read more at buff.ly/gpMlYhx
Across categories, almost half of product journeys now start on TikTok, Instagram or Pinterest.
Roughly 22% of consumers already use social instead of search engines when they research brands. read more at buff.ly/gpMlYhx
December 4, 2025 at 9:01 AM
Social search has eaten a big chunk of Google’s lunch.
Across categories, almost half of product journeys now start on TikTok, Instagram or Pinterest.
Roughly 22% of consumers already use social instead of search engines when they research brands. read more at buff.ly/gpMlYhx
Across categories, almost half of product journeys now start on TikTok, Instagram or Pinterest.
Roughly 22% of consumers already use social instead of search engines when they research brands. read more at buff.ly/gpMlYhx
Turning fast Reels into real stories. Let the consumer be the hero, not the brand. Full piece live now. #storytelling #bluesky #creatoreconomy buff.ly/RfeGcaB
December 2, 2025 at 9:22 AM
Turning fast Reels into real stories. Let the consumer be the hero, not the brand. Full piece live now. #storytelling #bluesky #creatoreconomy buff.ly/RfeGcaB
Turns out social media is a proper performance channel now, not just a brand awareness play.
What's making it work: storytelling-driven content that doesn't feel like advertising, consistent presence over campaign bursts, and more insight at bit.ly/IFSnapshot
What's making it work: storytelling-driven content that doesn't feel like advertising, consistent presence over campaign bursts, and more insight at bit.ly/IFSnapshot
December 2, 2025 at 9:20 AM
Turns out social media is a proper performance channel now, not just a brand awareness play.
What's making it work: storytelling-driven content that doesn't feel like advertising, consistent presence over campaign bursts, and more insight at bit.ly/IFSnapshot
What's making it work: storytelling-driven content that doesn't feel like advertising, consistent presence over campaign bursts, and more insight at bit.ly/IFSnapshot
Organic reach for company pages has taken a hit. That part is obvious.
What is less obvious is where the opportunity has gone. Employee advocacy is quietly driving several times more reach than brand handles.
More buff.ly/VZR9B6h
What is less obvious is where the opportunity has gone. Employee advocacy is quietly driving several times more reach than brand handles.
More buff.ly/VZR9B6h
December 1, 2025 at 2:45 PM
Organic reach for company pages has taken a hit. That part is obvious.
What is less obvious is where the opportunity has gone. Employee advocacy is quietly driving several times more reach than brand handles.
More buff.ly/VZR9B6h
What is less obvious is where the opportunity has gone. Employee advocacy is quietly driving several times more reach than brand handles.
More buff.ly/VZR9B6h
Paid social has quietly become a core part of modern marketing
Ad spend on social is heading towards the £276.7B mark. Handled well, it is also an opportunity.
When you treat paid as a precision growth lever instead of a last minute boost button, it starts to pay back - more buff.ly/YwOiWBD
Ad spend on social is heading towards the £276.7B mark. Handled well, it is also an opportunity.
When you treat paid as a precision growth lever instead of a last minute boost button, it starts to pay back - more buff.ly/YwOiWBD
November 27, 2025 at 9:06 AM
Paid social has quietly become a core part of modern marketing
Ad spend on social is heading towards the £276.7B mark. Handled well, it is also an opportunity.
When you treat paid as a precision growth lever instead of a last minute boost button, it starts to pay back - more buff.ly/YwOiWBD
Ad spend on social is heading towards the £276.7B mark. Handled well, it is also an opportunity.
When you treat paid as a precision growth lever instead of a last minute boost button, it starts to pay back - more buff.ly/YwOiWBD
AI is sat quietly between your brand and your buyers.
LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and Pinterest are all running AI-first recommendation and search. Agents answer questions. Feeds are tuned in real time. More in this week's newsletter
buff.ly/M4earPT
LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and Pinterest are all running AI-first recommendation and search. Agents answer questions. Feeds are tuned in real time. More in this week's newsletter
buff.ly/M4earPT
November 26, 2025 at 9:20 AM
AI is sat quietly between your brand and your buyers.
LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and Pinterest are all running AI-first recommendation and search. Agents answer questions. Feeds are tuned in real time. More in this week's newsletter
buff.ly/M4earPT
LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and Pinterest are all running AI-first recommendation and search. Agents answer questions. Feeds are tuned in real time. More in this week's newsletter
buff.ly/M4earPT
Exciting update for Instagram creators! The Reels camera now has smoother recording, better editing tools, and improved audio controls. Perfect for anyone looking to make high-quality Reels quickly. Full guide to the new features here: buff.ly/i4vdOII #InstagramReels #ContentCreation
November 25, 2025 at 5:47 PM
Exciting update for Instagram creators! The Reels camera now has smoother recording, better editing tools, and improved audio controls. Perfect for anyone looking to make high-quality Reels quickly. Full guide to the new features here: buff.ly/i4vdOII #InstagramReels #ContentCreation
Speed has quietly become a performance lever in social.
Trends come and go in days. Reactive content often generates 2–3x the engagement of slow, campaign-led posts. Lo-fi, mobile-shot ads can convert better than the glossy edits.
But speed on its own is not the goal. more buff.ly/p7hlD8A
Trends come and go in days. Reactive content often generates 2–3x the engagement of slow, campaign-led posts. Lo-fi, mobile-shot ads can convert better than the glossy edits.
But speed on its own is not the goal. more buff.ly/p7hlD8A
November 24, 2025 at 9:20 AM
Speed has quietly become a performance lever in social.
Trends come and go in days. Reactive content often generates 2–3x the engagement of slow, campaign-led posts. Lo-fi, mobile-shot ads can convert better than the glossy edits.
But speed on its own is not the goal. more buff.ly/p7hlD8A
Trends come and go in days. Reactive content often generates 2–3x the engagement of slow, campaign-led posts. Lo-fi, mobile-shot ads can convert better than the glossy edits.
But speed on its own is not the goal. more buff.ly/p7hlD8A
Q4 paid social is only “unavoidable” if you buy it that way.
We have seen CPMs soar while brands keep everything in live auction, then wonder why the budget vanishes. The few who used Meta Reservation are sitting on about 40% lower CPMs and a lot less stress.
Blog is live buff.ly/bcMjdTr
We have seen CPMs soar while brands keep everything in live auction, then wonder why the budget vanishes. The few who used Meta Reservation are sitting on about 40% lower CPMs and a lot less stress.
Blog is live buff.ly/bcMjdTr
November 24, 2025 at 8:22 AM
Q4 paid social is only “unavoidable” if you buy it that way.
We have seen CPMs soar while brands keep everything in live auction, then wonder why the budget vanishes. The few who used Meta Reservation are sitting on about 40% lower CPMs and a lot less stress.
Blog is live buff.ly/bcMjdTr
We have seen CPMs soar while brands keep everything in live auction, then wonder why the budget vanishes. The few who used Meta Reservation are sitting on about 40% lower CPMs and a lot less stress.
Blog is live buff.ly/bcMjdTr
Christmas ads snuck in early, but we’re not complaining! 2025 gave us AI nostalgia, proposal carrots, and supermarket tearjerkers. Has one put you in the festive spirit? 🎄 #Christmas2025 #Marketing buff.ly/Z10mnbW
November 20, 2025 at 11:00 AM
Christmas ads snuck in early, but we’re not complaining! 2025 gave us AI nostalgia, proposal carrots, and supermarket tearjerkers. Has one put you in the festive spirit? 🎄 #Christmas2025 #Marketing buff.ly/Z10mnbW
Social search has eaten a big chunk of Google’s lunch.
Across categories, almost half of product journeys now start on TikTok, Instagram or Pinterest. read more about what you can do at buff.ly/gpMlYhx
Across categories, almost half of product journeys now start on TikTok, Instagram or Pinterest. read more about what you can do at buff.ly/gpMlYhx
November 20, 2025 at 9:20 AM
Social search has eaten a big chunk of Google’s lunch.
Across categories, almost half of product journeys now start on TikTok, Instagram or Pinterest. read more about what you can do at buff.ly/gpMlYhx
Across categories, almost half of product journeys now start on TikTok, Instagram or Pinterest. read more about what you can do at buff.ly/gpMlYhx
Quick one for the exhausted B2B marketers.
If your funnel diagram doesn’t match what you see on calls, you’re not imagining it.
Buyers are deciding in threads, WhatsApp, and AI overviews. This week’s newsletter is a straight-talking wrap-up of Social Day B2B buff.ly/pM3XmKC
If your funnel diagram doesn’t match what you see on calls, you’re not imagining it.
Buyers are deciding in threads, WhatsApp, and AI overviews. This week’s newsletter is a straight-talking wrap-up of Social Day B2B buff.ly/pM3XmKC
November 19, 2025 at 9:00 AM
Quick one for the exhausted B2B marketers.
If your funnel diagram doesn’t match what you see on calls, you’re not imagining it.
Buyers are deciding in threads, WhatsApp, and AI overviews. This week’s newsletter is a straight-talking wrap-up of Social Day B2B buff.ly/pM3XmKC
If your funnel diagram doesn’t match what you see on calls, you’re not imagining it.
Buyers are deciding in threads, WhatsApp, and AI overviews. This week’s newsletter is a straight-talking wrap-up of Social Day B2B buff.ly/pM3XmKC
Strong holiday visuals cut through the scroll. Let’s keep your brand warm, clear and clickable. #socialmedia #holidaydesign #branding buff.ly/ADc7Acu
November 18, 2025 at 10:31 AM
Strong holiday visuals cut through the scroll. Let’s keep your brand warm, clear and clickable. #socialmedia #holidaydesign #branding buff.ly/ADc7Acu
Half of product discovery now happens on social platforms before people even get to Google.
TikTok Shop's running live events. Instagram's expanded creator affiliate links. Pinterest is leaning hard into shoppable content.
Find out more at buff.ly/IRs6ayR
TikTok Shop's running live events. Instagram's expanded creator affiliate links. Pinterest is leaning hard into shoppable content.
Find out more at buff.ly/IRs6ayR
November 18, 2025 at 9:20 AM
Half of product discovery now happens on social platforms before people even get to Google.
TikTok Shop's running live events. Instagram's expanded creator affiliate links. Pinterest is leaning hard into shoppable content.
Find out more at buff.ly/IRs6ayR
TikTok Shop's running live events. Instagram's expanded creator affiliate links. Pinterest is leaning hard into shoppable content.
Find out more at buff.ly/IRs6ayR
Let's be honest about social ROI.
TikTok is delivering 11.8x short-term returns. Add 4.5x for long-term impact. That's not brand theatre. That's performance marketing.
What wins? read more at bit.ly/IFSnapshot
TikTok is delivering 11.8x short-term returns. Add 4.5x for long-term impact. That's not brand theatre. That's performance marketing.
What wins? read more at bit.ly/IFSnapshot
November 13, 2025 at 9:44 AM
Let's be honest about social ROI.
TikTok is delivering 11.8x short-term returns. Add 4.5x for long-term impact. That's not brand theatre. That's performance marketing.
What wins? read more at bit.ly/IFSnapshot
TikTok is delivering 11.8x short-term returns. Add 4.5x for long-term impact. That's not brand theatre. That's performance marketing.
What wins? read more at bit.ly/IFSnapshot
Thought leadership doesn't fail because of bad ideas.
It fails because of bad distribution.
Social media generates 46% of B2B qualified leads in 2025. AI platforms like ChatGPT come second at 34%. But most brands publish once and stop.
see how to make it work at buff.ly/LL9b6JZ
It fails because of bad distribution.
Social media generates 46% of B2B qualified leads in 2025. AI platforms like ChatGPT come second at 34%. But most brands publish once and stop.
see how to make it work at buff.ly/LL9b6JZ
November 12, 2025 at 9:20 AM
Thought leadership doesn't fail because of bad ideas.
It fails because of bad distribution.
Social media generates 46% of B2B qualified leads in 2025. AI platforms like ChatGPT come second at 34%. But most brands publish once and stop.
see how to make it work at buff.ly/LL9b6JZ
It fails because of bad distribution.
Social media generates 46% of B2B qualified leads in 2025. AI platforms like ChatGPT come second at 34%. But most brands publish once and stop.
see how to make it work at buff.ly/LL9b6JZ
Instagram’s new “Competitive Insights” tool lets you compare your account with up to 10 others.
In our latest article, we unpack what’s included, what’s missing, and which metrics you should focus on instead.
Read it here: buff.ly/LlUcPPC
#Instagram #SocialMediaStrategy #CreatorEconomy
In our latest article, we unpack what’s included, what’s missing, and which metrics you should focus on instead.
Read it here: buff.ly/LlUcPPC
#Instagram #SocialMediaStrategy #CreatorEconomy
November 11, 2025 at 5:47 PM
Instagram’s new “Competitive Insights” tool lets you compare your account with up to 10 others.
In our latest article, we unpack what’s included, what’s missing, and which metrics you should focus on instead.
Read it here: buff.ly/LlUcPPC
#Instagram #SocialMediaStrategy #CreatorEconomy
In our latest article, we unpack what’s included, what’s missing, and which metrics you should focus on instead.
Read it here: buff.ly/LlUcPPC
#Instagram #SocialMediaStrategy #CreatorEconomy
Burnt out, not broken. Shake up your routine and let your creativity bounce back stronger than ever. Our latest blog on how to get past the slump! buff.ly/nriF6KS
#BurnoutRecovery #CreativeChallenge #Marketing
#BurnoutRecovery #CreativeChallenge #Marketing
November 6, 2025 at 10:00 AM
Burnt out, not broken. Shake up your routine and let your creativity bounce back stronger than ever. Our latest blog on how to get past the slump! buff.ly/nriF6KS
#BurnoutRecovery #CreativeChallenge #Marketing
#BurnoutRecovery #CreativeChallenge #Marketing
Right, so the algorithms have gone absolutely mad in the last six months.
Facebook's using AI to personalise every feed. Instagram's categorising content as spam, low-quality, or high-quality in the first hour. TikTok's obsessed with watch time above everything else.
Read all bit.ly/IFSnapshot
Facebook's using AI to personalise every feed. Instagram's categorising content as spam, low-quality, or high-quality in the first hour. TikTok's obsessed with watch time above everything else.
Read all bit.ly/IFSnapshot
November 6, 2025 at 9:20 AM
Right, so the algorithms have gone absolutely mad in the last six months.
Facebook's using AI to personalise every feed. Instagram's categorising content as spam, low-quality, or high-quality in the first hour. TikTok's obsessed with watch time above everything else.
Read all bit.ly/IFSnapshot
Facebook's using AI to personalise every feed. Instagram's categorising content as spam, low-quality, or high-quality in the first hour. TikTok's obsessed with watch time above everything else.
Read all bit.ly/IFSnapshot
Organisation = freedom. Our tips for designers juggling clients & deadlines. 🎨 #graphicdesign #workflow #creativetips buff.ly/LQUbPzy
November 4, 2025 at 9:27 AM
Organisation = freedom. Our tips for designers juggling clients & deadlines. 🎨 #graphicdesign #workflow #creativetips buff.ly/LQUbPzy
LinkedIn isn’t the only home for ABM anymore.
Smart B2B marketers are exploring Meta, TikTok, and Reddit to build cost-effective, high-impact campaigns — powered by first-party data and smarter targeting.
Read more on how ABM in social is evolving → buff.ly/DK5q1QH
#ABM #B2BMarketing
Smart B2B marketers are exploring Meta, TikTok, and Reddit to build cost-effective, high-impact campaigns — powered by first-party data and smarter targeting.
Read more on how ABM in social is evolving → buff.ly/DK5q1QH
#ABM #B2BMarketing
October 30, 2025 at 1:04 PM
LinkedIn isn’t the only home for ABM anymore.
Smart B2B marketers are exploring Meta, TikTok, and Reddit to build cost-effective, high-impact campaigns — powered by first-party data and smarter targeting.
Read more on how ABM in social is evolving → buff.ly/DK5q1QH
#ABM #B2BMarketing
Smart B2B marketers are exploring Meta, TikTok, and Reddit to build cost-effective, high-impact campaigns — powered by first-party data and smarter targeting.
Read more on how ABM in social is evolving → buff.ly/DK5q1QH
#ABM #B2BMarketing