Quick one for any marketer drowning in 2026 planning.

You are not alone if the funnel looks broken, the CFO only sees leads, AI feels like a black box, and your content team is hanging on by a thread.
buff.ly/GMw5Dfv

Turns out social media is a proper performance channel now, not just a brand awareness play.

What's making it work: storytelling-driven content that doesn't feel like advertising, consistent presence over campaign bursts, and more insight at bit.ly/IFSnapshot

Organic reach for company pages has taken a hit. That part is obvious.

What is less obvious is where the opportunity has gone. Employee advocacy is quietly driving several times more reach than brand handles.

More buff.ly/VZR9B6h

Speed has quietly become a performance lever in social.

Trends come and go in days. Reactive content often generates 2–3x the engagement of slow, campaign-led posts. Lo-fi, mobile-shot ads can convert better than the glossy edits.

But speed on its own is not the goal. more buff.ly/p7hlD8A

Social search has eaten a big chunk of Google’s lunch.

Across categories, almost half of product journeys now start on TikTok, Instagram or Pinterest. read more about what you can do at buff.ly/gpMlYhx

Half of product discovery now happens on social platforms before people even get to Google.

TikTok Shop's running live events. Instagram's expanded creator affiliate links. Pinterest is leaning hard into shoppable content.

Find out more at buff.ly/IRs6ayR