Jay Baylis
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jaybaylis.bsky.social
Jay Baylis
@jaybaylis.bsky.social
Game Director @ the BAFTA-Nominated Bytten Studio ► We made CASSETTE BEASTS ► Game Design/Narrative Design/Art Stuff/Animation ► Brighton, UK
The poster child of the trick franchise is, of course, Tron. Sorry in advance to the Tronheads out there and I know the Tron: Legacy soundtrack goes.

Other suggestions welcome! I'd nominate Power Rangers here in 2026, and maybe Tomb Raider outside of the games.
January 22, 2026 at 11:26 AM
I have a working theory of what I call the "trick franchise", an IP that gets pushed hard under the impression that because it has wide recognisability that that's the same as having a big fanbase.

He-Man has no shooters. What are the ships? People under 35 know him as the "heyayaya" man. Tricked.
January 22, 2026 at 11:09 AM
I know it's hard to believe, but I'm telling you this game fills stadiums overseas.
January 12, 2026 at 6:18 PM
It's probably a pointless endeavour to try and pinpoint the genesis point of "indie gaming" on account of how "indie games" have always been a part of game history and the delineation between "indie" and "regular" games has always been in flux..

That said, the answer is still probably Cave Story
December 18, 2025 at 4:08 PM
Been playing the new Samus game
December 5, 2025 at 10:31 AM
it's Metroid Prime 4 week, you know what that means:

Sylux fancam
December 3, 2025 at 5:03 PM
Throwback to this Bionicle PS1 Soulslike boss intro cutscene I animated for fun a couple years ago!

Voice provided by the very generous and talented @kitharrison.com.
November 19, 2025 at 12:18 PM
I dunno, I just don't think this new NPC character in Metroid Prime 4 feels in keeping with the spirit of the series
November 14, 2025 at 6:04 PM
instantly unlock marge
November 13, 2025 at 7:13 PM
November 12, 2025 at 6:19 PM
Lazy Sunday
November 9, 2025 at 5:55 PM
I think there's some solid obvious answers to this question but there's one in recent years I always end up thinking about
October 31, 2025 at 4:57 PM
finally
October 23, 2025 at 1:30 PM
High res still:
October 15, 2025 at 7:45 PM
A little "Metroid Tactics" pixel art mockup thing I did way in 2020. Still looks cute, I think!
#pixelart #ドット絵
October 15, 2025 at 7:44 PM
how it feels to try and take two cats to the vet at once
October 15, 2025 at 4:55 PM
October 15, 2025 at 3:26 PM
Seeing people having an absolute blast playing Hades 2 while I'm still trapped in Silksong purgatory (holy hell the game is so long it just keeps going)
September 30, 2025 at 2:01 PM
Working on a master classification system that will put an end to art game discourse once and for all
September 30, 2025 at 10:05 AM
fighting flying enemies in Silksong:
September 8, 2025 at 10:07 AM
Although our team isn't attending this year, I'm glad that we've been able to rep Brighton game devs at Gamescom this year with a Cassette Beasts banner at the ukie stall!
August 26, 2025 at 4:36 PM
hell yeah
August 25, 2025 at 7:34 PM
August 19, 2025 at 2:01 PM
Think there's a good chance there'll be a big Silksong announcement at Gamescom ONL - just spotted one of the Watcher Knights at Cologne Bonn Airport, can't think of any other reason he'd be there
August 19, 2025 at 9:42 AM
Thank you to Alex @ GIbiz for including - in this well-written article - my headshot of me cradling my massive cat like a baby
July 18, 2025 at 12:07 PM