Jerry Daykin
@jdaykin.bsky.social
Marketer and media leader. Global Head of Media at 🍔🍗🥪🥤- Previously 🍫 🍪 🍸 💊 🥃
WFA Ambassador. Author of #InclusiveMarketing & a chapter of Eat Your Greens. Champion of inclusion and conscious media. Eurovision fan. Views my own. 🏳️🌈
WFA Ambassador. Author of #InclusiveMarketing & a chapter of Eat Your Greens. Champion of inclusion and conscious media. Eurovision fan. Views my own. 🏳️🌈
Well that was a day to remember… #Wimbledon
July 13, 2025 at 10:38 PM
Well that was a day to remember… #Wimbledon
Any of you been experimenting with AI in your work (or even personal!) lives and keen to share with others (and hear from
Others) on what you’re trying, discovering and learning? #AIOpenMic
Others) on what you’re trying, discovering and learning? #AIOpenMic
July 11, 2025 at 10:20 AM
Any of you been experimenting with AI in your work (or even personal!) lives and keen to share with others (and hear from
Others) on what you’re trying, discovering and learning? #AIOpenMic
Others) on what you’re trying, discovering and learning? #AIOpenMic
Loved marching with the @outvertising.bsky.social team during #Pride in London yesterday - in advertising it’s fair to say that #RepresentationMatters. #Outvertising
July 6, 2025 at 8:28 AM
Loved marching with the @outvertising.bsky.social team during #Pride in London yesterday - in advertising it’s fair to say that #RepresentationMatters. #Outvertising
See you at #MadFest today? I took the #BeLessBoring brief to heart!
HEROIC INTERNAL EXPERIMENTATIONS WITH AI
Tuesday 1st July // 15:45 - 16:05 // AI & Innovation Stage
HEROIC INTERNAL EXPERIMENTATIONS WITH AI
Tuesday 1st July // 15:45 - 16:05 // AI & Innovation Stage
July 1, 2025 at 10:30 AM
See you at #MadFest today? I took the #BeLessBoring brief to heart!
HEROIC INTERNAL EXPERIMENTATIONS WITH AI
Tuesday 1st July // 15:45 - 16:05 // AI & Innovation Stage
HEROIC INTERNAL EXPERIMENTATIONS WITH AI
Tuesday 1st July // 15:45 - 16:05 // AI & Innovation Stage
No new episode of Captain #DigitalSense today? Because we’re cooking up something even more extra… whilst still of course containing a valuable media/digital lesson (probably). Yes, for the penultimate episode things are about to get a whole lot more musical! Dropping at the end of the month. 😜
May 19, 2025 at 12:39 PM
No new episode of Captain #DigitalSense today? Because we’re cooking up something even more extra… whilst still of course containing a valuable media/digital lesson (probably). Yes, for the penultimate episode things are about to get a whole lot more musical! Dropping at the end of the month. 😜
Celebrating 20 years of the greatest #Eurovision song of all time cruelly failing to qualify in Sweden to be sent to #Eurovision. Never forget. #AllaFlickor
May 16, 2025 at 7:24 PM
Celebrating 20 years of the greatest #Eurovision song of all time cruelly failing to qualify in Sweden to be sent to #Eurovision. Never forget. #AllaFlickor
You can follow all of the Captain’s #DigitalSense adventures over on TikTok: www.tiktok.com/@captaindigi...
Subscribe on YouTube: youtube.com/playlist?lis...
Or connect directly on LinkedIn: www.linkedin.com/in/jdaykin?u...
And so, the adventure continues…
Subscribe on YouTube: youtube.com/playlist?lis...
Or connect directly on LinkedIn: www.linkedin.com/in/jdaykin?u...
And so, the adventure continues…
May 12, 2025 at 6:23 AM
You can follow all of the Captain’s #DigitalSense adventures over on TikTok: www.tiktok.com/@captaindigi...
Subscribe on YouTube: youtube.com/playlist?lis...
Or connect directly on LinkedIn: www.linkedin.com/in/jdaykin?u...
And so, the adventure continues…
Subscribe on YouTube: youtube.com/playlist?lis...
Or connect directly on LinkedIn: www.linkedin.com/in/jdaykin?u...
And so, the adventure continues…
Why use AI to create generic industry think pieces when you could use it to turn 200+ #DigitalSense articles from the past decade into a Super Hero cartoon series. Why not indeed! #CaptainDigitalSense is coming soon. www.linkedin.com/posts/jdayki...
April 8, 2025 at 10:16 PM
Why use AI to create generic industry think pieces when you could use it to turn 200+ #DigitalSense articles from the past decade into a Super Hero cartoon series. Why not indeed! #CaptainDigitalSense is coming soon. www.linkedin.com/posts/jdayki...
The first new #DigitalSense Article in a while tackles the evergreen topic of media teach and targeting - High Media Reach Isn’t a Luxury, It’s The Narrow Targeting You Pay For. Ooh, and it's the soft launch of my new Innie/GPT Bot, Jerry D-AI-KIN 😂 www.linkedin.com/pulse/high-m...
April 5, 2025 at 10:41 AM
The first new #DigitalSense Article in a while tackles the evergreen topic of media teach and targeting - High Media Reach Isn’t a Luxury, It’s The Narrow Targeting You Pay For. Ooh, and it's the soft launch of my new Innie/GPT Bot, Jerry D-AI-KIN 😂 www.linkedin.com/pulse/high-m...
Fun day out at the Houses of Parliament to see PMQs in the Commons! (Email your MP, they can get you a ticket but my waiting list was over a year 😂)
March 5, 2025 at 1:20 PM
Fun day out at the Houses of Parliament to see PMQs in the Commons! (Email your MP, they can get you a ticket but my waiting list was over a year 😂)
This Wednesday (5th March) is the monthly Outvertising social - a great space for allies and members of the LGBT+ marketing & advertising community in London to gather.
From 6:30pm at Ku Bar on Lisle Street in Soho - I’ll be there!
From 6:30pm at Ku Bar on Lisle Street in Soho - I’ll be there!
March 3, 2025 at 4:30 PM
This Wednesday (5th March) is the monthly Outvertising social - a great space for allies and members of the LGBT+ marketing & advertising community in London to gather.
From 6:30pm at Ku Bar on Lisle Street in Soho - I’ll be there!
From 6:30pm at Ku Bar on Lisle Street in Soho - I’ll be there!
Yup, #Eurovision has a slightly terrifying mascot this year. 😂 And no, it doesn’t normally have a mascot at all.
February 26, 2025 at 4:58 PM
Yup, #Eurovision has a slightly terrifying mascot this year. 😂 And no, it doesn’t normally have a mascot at all.
Big news for the France v Scotland 6 nations game… they’re debuting the French #Eurovision song at half time! 😂
February 25, 2025 at 7:32 PM
Big news for the France v Scotland 6 nations game… they’re debuting the French #Eurovision song at half time! 😂
Absolutely loved Super Mario Land at Universal… cannot wait for the bigger and better one down in Florida.
February 15, 2025 at 4:29 PM
Absolutely loved Super Mario Land at Universal… cannot wait for the bigger and better one down in Florida.
Excited to have arrived at RBI/BK in time for this epic manga partnership - launching first in France, our BK and Naruto collaboration!
January 16, 2025 at 7:04 AM
Excited to have arrived at RBI/BK in time for this epic manga partnership - launching first in France, our BK and Naruto collaboration!
The icing on the cake is the (still under review) Community Note
January 8, 2025 at 9:36 PM
The icing on the cake is the (still under review) Community Note
How my day started too.
January 1, 2025 at 6:36 PM
How my day started too.
Utterly insane Microsoft CAPTCHA where I could hardly work out what they wanted me to do, couldn’t see clearly enough to get it right even when I vaguely understood, and had to complete 15 times by default. Ended up doing it 30 as they failed me first time. Totally inaccessible. 😂 😢
January 1, 2025 at 12:21 PM
Utterly insane Microsoft CAPTCHA where I could hardly work out what they wanted me to do, couldn’t see clearly enough to get it right even when I vaguely understood, and had to complete 15 times by default. Ended up doing it 30 as they failed me first time. Totally inaccessible. 😂 😢
Another busy year of travel… though didn’t spread quite so far around the globe this time!
December 18, 2024 at 4:47 PM
Another busy year of travel… though didn’t spread quite so far around the globe this time!
I’m low key obsessed by this Sage Appliance campaign that keeps chasing me around the internet. I guess someone in the team discovered a cool Christmas AI filter and then perhaps also let AI write the copy? It’s all made up, even though they even teased it as a real product. 🤷♂️ 😂
December 5, 2024 at 7:35 PM
I’m low key obsessed by this Sage Appliance campaign that keeps chasing me around the internet. I guess someone in the team discovered a cool Christmas AI filter and then perhaps also let AI write the copy? It’s all made up, even though they even teased it as a real product. 🤷♂️ 😂
A solid year of pop princess and #Eurovision dominance… though with an under current of country and trance… Indie Sleaze Old School House Trance to be exact. #WeWillRave #SpotifyWrapped
December 4, 2024 at 1:03 PM
A solid year of pop princess and #Eurovision dominance… though with an under current of country and trance… Indie Sleaze Old School House Trance to be exact. #WeWillRave #SpotifyWrapped
So… since when was central London just totally taken over by ‘afternoon tea’ bus tours? And now seasonally ‘Christmas lights’ ones too…?! Every 30 seconds one goes past!
November 30, 2024 at 8:15 AM
So… since when was central London just totally taken over by ‘afternoon tea’ bus tours? And now seasonally ‘Christmas lights’ ones too…?! Every 30 seconds one goes past!
