Jeff Mack
@jeffreymack.bsky.social
Creative marketer living at the intersection of business, technology, and design.
Who wouldn't tune in to watch @StephenCurry30 vs @KingJames or @JaMorant vs @shaiglalex? Imagine @MELOD1P vs @wemby? This is the all star game format we want. @NBA please make it happen!
December 20, 2024 at 7:02 PM
Who wouldn't tune in to watch @StephenCurry30 vs @KingJames or @JaMorant vs @shaiglalex? Imagine @MELOD1P vs @wemby? This is the all star game format we want. @NBA please make it happen!
In my opinion they should have leaned into their stars and help fans settle the debate over who the best player is by creating a 1-on-1 tournament - seeded by total number of all star votes.
December 20, 2024 at 7:02 PM
In my opinion they should have leaned into their stars and help fans settle the debate over who the best player is by creating a 1-on-1 tournament - seeded by total number of all star votes.
The @NBA dropped the ball with their new all-star game format. Fans hated what the game had turned into, so now they decided to give us even more of it.
December 20, 2024 at 7:02 PM
The @NBA dropped the ball with their new all-star game format. Fans hated what the game had turned into, so now they decided to give us even more of it.
Find this thread at all interesting? Then you should follow me @jeffreymack for more 🔥. The "Following" tab is where it's at TBH.
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December 20, 2024 at 5:06 PM
Find this thread at all interesting? Then you should follow me @jeffreymack for more 🔥. The "Following" tab is where it's at TBH.
Like/Repost the quote below if you can:
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At the end of the day you want create serendipity, but have your customer feel as though they arrived at their decision on their own. If you can pull that off, you will have truly provided the magic that lies in marketing.
December 20, 2024 at 5:06 PM
At the end of the day you want create serendipity, but have your customer feel as though they arrived at their decision on their own. If you can pull that off, you will have truly provided the magic that lies in marketing.
So as marketers, I believe the best path to "getting married" is to play on the periphery of serendipity. You need to be visible, but also out of sight. You need to create experiences that feel surprising and magical. You need to wave your magic wand from behind the curtain.
December 20, 2024 at 5:06 PM
So as marketers, I believe the best path to "getting married" is to play on the periphery of serendipity. You need to be visible, but also out of sight. You need to create experiences that feel surprising and magical. You need to wave your magic wand from behind the curtain.
Serendipity needs to feel present.
December 20, 2024 at 5:06 PM
Serendipity needs to feel present.
Buyers believe and want to feel like they are in complete control of the buying process. And that's fine. You can introduce yourself in the beginning and you can ask someone to marry you at the end, but getting someone from beginning to end is tricky.
December 20, 2024 at 5:06 PM
Buyers believe and want to feel like they are in complete control of the buying process. And that's fine. You can introduce yourself in the beginning and you can ask someone to marry you at the end, but getting someone from beginning to end is tricky.
I believe you can impact the top by ensuring that a customer knows you exist. There are a lot of ways to do this. I believe you can impact the bottom by converting a hand-raiser. But the middle is pretty messy. So I deprioritize it initially, but come back to it strategically
December 20, 2024 at 5:06 PM
I believe you can impact the top by ensuring that a customer knows you exist. There are a lot of ways to do this. I believe you can impact the bottom by converting a hand-raiser. But the middle is pretty messy. So I deprioritize it initially, but come back to it strategically
When thinking about how people buy SaaS products today, I believe there are limitations to what a brand can do to generate demand across the full funnel.
December 20, 2024 at 5:06 PM
When thinking about how people buy SaaS products today, I believe there are limitations to what a brand can do to generate demand across the full funnel.
Yes!!!! Https://hangout.fm
November 22, 2024 at 5:29 AM
Yes!!!! Https://hangout.fm
Much like there’s a huge market for retro analog technology like record players, I wonder if there’s a market for retro digital tech/software/social media. Instagram 1.0, og twitter & Facebook. Heck throw 4sq in there. Turntable.fm just reappeared. What’s next?
Turntable.fm
November 21, 2024 at 6:31 PM
Much like there’s a huge market for retro analog technology like record players, I wonder if there’s a market for retro digital tech/software/social media. Instagram 1.0, og twitter & Facebook. Heck throw 4sq in there. Turntable.fm just reappeared. What’s next?