Jennifer Andrews
@jenniferandrews.bsky.social
Marketing consultant & strategist / CEO, FreshLeaf Marketing 🌱 Posts about solopreneurship, small biz, B2B marketing & musings about life 👩🏼💻 Author & podcast co-host, Scientist to CEO™ 🎙️ www.jenniferroseandrews.com | www.freshleafmarketing.ca
Sunday Reads: I’m hearing about the “Let Them” theory all over the place, so figured I’d see what the hype is about. Hoping it’ll help my control freak tendencies
March 16, 2025 at 8:54 PM
Sunday Reads: I’m hearing about the “Let Them” theory all over the place, so figured I’d see what the hype is about. Hoping it’ll help my control freak tendencies
Everyone slamming Meghan Markle’s Netflix show for being “out of touch” or cringe is clearly not an elder Millennial woman and has also never been on Pinterest 😅 (I will admit she needs a bigger knife…but the rest is overblown, including the Mindy Kaling storyline)
March 6, 2025 at 11:26 PM
Everyone slamming Meghan Markle’s Netflix show for being “out of touch” or cringe is clearly not an elder Millennial woman and has also never been on Pinterest 😅 (I will admit she needs a bigger knife…but the rest is overblown, including the Mindy Kaling storyline)
Does anyone else go like 15 months without forgetting to include the attachment, or to unmute yourself, and then make those and other multiple gaffes with the same person in one day? 🙋🏼♀️ No, just me? 😅 😂
March 6, 2025 at 7:35 PM
Does anyone else go like 15 months without forgetting to include the attachment, or to unmute yourself, and then make those and other multiple gaffes with the same person in one day? 🙋🏼♀️ No, just me? 😅 😂
Starting with a side hustle doesn’t mean you’re not all in, or risk averse.
Building something sustainable while keeping the lights on is just smart strategy.
Building something sustainable while keeping the lights on is just smart strategy.
March 5, 2025 at 8:05 PM
Starting with a side hustle doesn’t mean you’re not all in, or risk averse.
Building something sustainable while keeping the lights on is just smart strategy.
Building something sustainable while keeping the lights on is just smart strategy.
Tell a story. Dumb down your message. + other tips to land investment funding.
Creative Ways This CEO Raised Funds for Her Company (Without Sacrificing Scientific Credibility)
Podcast Episode · Scientist to CEO™ · 2024-10-01 · 37m
buff.ly
March 4, 2025 at 4:58 PM
Tell a story. Dumb down your message. + other tips to land investment funding.
I felt silly giving myself the CEO title at my own company.
But I heard a quote that changed my thinking: “If not you, then who?”
Even 1 & 2-person companies need a strategic thinker at the helm.
What do you think about solo & small team CEOs? Or are you one but others think it’s odd?
But I heard a quote that changed my thinking: “If not you, then who?”
Even 1 & 2-person companies need a strategic thinker at the helm.
What do you think about solo & small team CEOs? Or are you one but others think it’s odd?
March 3, 2025 at 8:00 PM
I felt silly giving myself the CEO title at my own company.
But I heard a quote that changed my thinking: “If not you, then who?”
Even 1 & 2-person companies need a strategic thinker at the helm.
What do you think about solo & small team CEOs? Or are you one but others think it’s odd?
But I heard a quote that changed my thinking: “If not you, then who?”
Even 1 & 2-person companies need a strategic thinker at the helm.
What do you think about solo & small team CEOs? Or are you one but others think it’s odd?
In 2019, 2 months postpartum, I took my 1st paid marketing client for $200. Brought my infant, drove 45 min to meetings, had my father-in-law walk her during.
The money barely covered gas, but it launched FreshLeaf Marketing. And my work ethic hasn’t changed.
Luckily the money has improved 😂💰
The money barely covered gas, but it launched FreshLeaf Marketing. And my work ethic hasn’t changed.
Luckily the money has improved 😂💰
February 28, 2025 at 6:08 PM
In 2019, 2 months postpartum, I took my 1st paid marketing client for $200. Brought my infant, drove 45 min to meetings, had my father-in-law walk her during.
The money barely covered gas, but it launched FreshLeaf Marketing. And my work ethic hasn’t changed.
Luckily the money has improved 😂💰
The money barely covered gas, but it launched FreshLeaf Marketing. And my work ethic hasn’t changed.
Luckily the money has improved 😂💰
The internet makes business look glamorous. 🌟 What it doesn’t show:
→ New offers that flop
→ Losing clients
→ Feeling alone
I’ve worked with many companies in a CMO/marketing director role, and the truth is, they all face challenges.
What’s the hardest part of business that no one talks about?
→ New offers that flop
→ Losing clients
→ Feeling alone
I’ve worked with many companies in a CMO/marketing director role, and the truth is, they all face challenges.
What’s the hardest part of business that no one talks about?
February 27, 2025 at 7:08 PM
The internet makes business look glamorous. 🌟 What it doesn’t show:
→ New offers that flop
→ Losing clients
→ Feeling alone
I’ve worked with many companies in a CMO/marketing director role, and the truth is, they all face challenges.
What’s the hardest part of business that no one talks about?
→ New offers that flop
→ Losing clients
→ Feeling alone
I’ve worked with many companies in a CMO/marketing director role, and the truth is, they all face challenges.
What’s the hardest part of business that no one talks about?
AI for small businesses & entrepreneurs: what to add to your tech stack
Smart Ways to Use AI (And Must-Try Tools) to Grow Your Business
Podcast Episode · Scientist to CEO™ · 2024-11-12 · 41m
buff.ly
February 26, 2025 at 11:50 PM
AI for small businesses & entrepreneurs: what to add to your tech stack
Did every fast food restaurant simultaneously decide to not serve any ketchup (neither in a dispenser nor packets) unless you ask for it after receiving your order? 🍔 🍟
February 25, 2025 at 10:39 PM
Did every fast food restaurant simultaneously decide to not serve any ketchup (neither in a dispenser nor packets) unless you ask for it after receiving your order? 🍔 🍟
I did a recent email campaign & the hyperlinked text outperformed buttons for clicks—by 9X. I think because hyperlinks feel more natural. Buttons can feel sales-y.
As social reach declines, email is still a channel you own.
Are you amping up email as a channel for 2025?
As social reach declines, email is still a channel you own.
Are you amping up email as a channel for 2025?
February 24, 2025 at 5:58 PM
I did a recent email campaign & the hyperlinked text outperformed buttons for clicks—by 9X. I think because hyperlinks feel more natural. Buttons can feel sales-y.
As social reach declines, email is still a channel you own.
Are you amping up email as a channel for 2025?
As social reach declines, email is still a channel you own.
Are you amping up email as a channel for 2025?
I love Canva today as much as I loved Kid Pix in the early 90s.
February 23, 2025 at 7:46 PM
I love Canva today as much as I loved Kid Pix in the early 90s.
#SundayReads Enjoying my new read—gently 😊 The antidote my personality needs as I settle into 39 and gear up for a (hopefully) less rushed, stress-free midlife. @bemorewithless.bsky.social
February 23, 2025 at 4:43 PM
#SundayReads Enjoying my new read—gently 😊 The antidote my personality needs as I settle into 39 and gear up for a (hopefully) less rushed, stress-free midlife. @bemorewithless.bsky.social
I’m surprised more brands aren’t on here, especially marketing/sales ones. HubSpot, Canva, Salesforce, Sprout Social, Mailchimp. Seems like easy effort to be an early-ish adopter.
February 22, 2025 at 5:52 PM
I’m surprised more brands aren’t on here, especially marketing/sales ones. HubSpot, Canva, Salesforce, Sprout Social, Mailchimp. Seems like easy effort to be an early-ish adopter.
Surprising they didn’t have open & send rates before, but ‘tis true - good news for B2B marketers since LinkedIn is a top channel for us 👏
LinkedIn Rolls Out New Newsletter Metrics
Some new data points to help plan your LinkedIn newsletters.
#linkedin #smm
Some new data points to help plan your LinkedIn newsletters.
#linkedin #smm
LinkedIn Rolls Out New Newsletter Metrics
Some new data points to help plan your LinkedIn newsletters.
www.socialmediatoday.com
February 21, 2025 at 11:22 PM
Surprising they didn’t have open & send rates before, but ‘tis true - good news for B2B marketers since LinkedIn is a top channel for us 👏
Running a marketing business is 10% creativity, 90% politely following up on unpaid invoices. 🙃
February 21, 2025 at 6:42 PM
Running a marketing business is 10% creativity, 90% politely following up on unpaid invoices. 🙃
Want to take your company global? This guy did it 3X over and lived to tell the tale.
How This Bench Scientist Launched 3 Startups in 3 Countries (Creating IP & $$$)
Podcast Episode · Scientist to CEO™ · 2024-10-29 · 25m
buff.ly
February 21, 2025 at 1:44 PM
Want to take your company global? This guy did it 3X over and lived to tell the tale.
Reposted by Jennifer Andrews
Wow, great compilation! 🤩 𝟯𝟯 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 𝘁𝗼𝗼𝗹𝘀 for 2025, covering publishing, lead gen, analytics, and engagement. A must-read to streamline your LinkedIn strategy and boost your brand! 🚀
#LinkedInAutomation #SocialMediaMarketing
#LinkedInAutomation #SocialMediaMarketing
33 LinkedIn automation tools for your brand in 2025
Need help managing your LinkedIn marketing efforts? Check out the top 33 LinkedIn automation tools to boost your productivity.
sproutsocial.com
February 20, 2025 at 3:54 AM
Wow, great compilation! 🤩 𝟯𝟯 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 𝘁𝗼𝗼𝗹𝘀 for 2025, covering publishing, lead gen, analytics, and engagement. A must-read to streamline your LinkedIn strategy and boost your brand! 🚀
#LinkedInAutomation #SocialMediaMarketing
#LinkedInAutomation #SocialMediaMarketing
Strategies I’ve used to bring clients along (without overwhelming them):
📈 Share data
👩🏼💻 Show real examples
🎯 Listen before talking
Marketing pros: how do you balance client education with moving projects forward?
📈 Share data
👩🏼💻 Show real examples
🎯 Listen before talking
Marketing pros: how do you balance client education with moving projects forward?
February 20, 2025 at 5:08 PM
Strategies I’ve used to bring clients along (without overwhelming them):
📈 Share data
👩🏼💻 Show real examples
🎯 Listen before talking
Marketing pros: how do you balance client education with moving projects forward?
📈 Share data
👩🏼💻 Show real examples
🎯 Listen before talking
Marketing pros: how do you balance client education with moving projects forward?
The same people who told me not to go solo are still in the same jobs, same mid level titles and pay, as they were 10 years ago when they almost convinced me not to try.
Believe in yourself.
Believe in yourself.
February 19, 2025 at 8:46 PM
The same people who told me not to go solo are still in the same jobs, same mid level titles and pay, as they were 10 years ago when they almost convinced me not to try.
Believe in yourself.
Believe in yourself.
One of my podcast guests launched a made in Canada website and it got picked up by Vancouver Tech Journal! His is IsThat.ca 🇨🇦
vantechjournal.com/p/new-websit...
vantechjournal.com/p/new-websit...
New websites help identify made-in-Canada products
As trade tensions escalate, two Vancouver entrepreneurs have each set up tools to help consumers support Canadian businesses.
vantechjournal.com
February 18, 2025 at 11:31 PM
One of my podcast guests launched a made in Canada website and it got picked up by Vancouver Tech Journal! His is IsThat.ca 🇨🇦
vantechjournal.com/p/new-websit...
vantechjournal.com/p/new-websit...
I built my company steadily. No breakthroughs, no buzzy launches.
Just a series of calculated moves in the right direction, repeated over a long period of time.
What’s your “boring” business growth tip?
Just a series of calculated moves in the right direction, repeated over a long period of time.
What’s your “boring” business growth tip?
February 18, 2025 at 9:44 PM
I built my company steadily. No breakthroughs, no buzzy launches.
Just a series of calculated moves in the right direction, repeated over a long period of time.
What’s your “boring” business growth tip?
Just a series of calculated moves in the right direction, repeated over a long period of time.
What’s your “boring” business growth tip?
Good marketing is simple: telling the right people, in the right way, at the right time.
It’s shocking how many brands (and leaders) get this wrong, then wonder why it’s not working.
It’s shocking how many brands (and leaders) get this wrong, then wonder why it’s not working.
February 18, 2025 at 12:10 AM
Good marketing is simple: telling the right people, in the right way, at the right time.
It’s shocking how many brands (and leaders) get this wrong, then wonder why it’s not working.
It’s shocking how many brands (and leaders) get this wrong, then wonder why it’s not working.
What’s better: a long-term retainer client with a customer lifetime value of $200K, or a one-time $200K project that taps out your time/resources & doesn’t lead to more business?
I’d take # 1 any day - sustainable, predictable revenue for the win.
Entrepreneurs & solopreneurs: agree or disagree?
I’d take # 1 any day - sustainable, predictable revenue for the win.
Entrepreneurs & solopreneurs: agree or disagree?
February 16, 2025 at 3:00 PM
What’s better: a long-term retainer client with a customer lifetime value of $200K, or a one-time $200K project that taps out your time/resources & doesn’t lead to more business?
I’d take # 1 any day - sustainable, predictable revenue for the win.
Entrepreneurs & solopreneurs: agree or disagree?
I’d take # 1 any day - sustainable, predictable revenue for the win.
Entrepreneurs & solopreneurs: agree or disagree?
Someone told me hashtags don’t do anything on LinkedIn anymore. Now I’m on Bluesky and find the same is true. The former social media manager in me is glad - one less thing to “research” & “optimize”
February 14, 2025 at 5:09 PM
Someone told me hashtags don’t do anything on LinkedIn anymore. Now I’m on Bluesky and find the same is true. The former social media manager in me is glad - one less thing to “research” & “optimize”