Jim Hull
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Jim Hull
@jimhull.blog
From Dramatica to Narrova: Building https://narrova.ai, steering https://narrativefirst.com, and shepherding Narrative Context Protocol (NCP).
Why we run evals like crazy through Dramatica constantly:

“In a world where information is freely available across the world and expertise is democratized, your advantage hinges on how well your systems can execute inside your context.”

openai.com/index/evals-...
How evals drive the next chapter in AI for businesses
This primer teaches business leaders how evaluation frameworks (“evals”) turn business objectives into consistent results.
openai.com
November 20, 2025 at 4:06 PM
Funniest thing I’ve seen all year. And now I know “Marty Supreme” comes out Christmas morning. 😄 SCHWAPP!
youtu.be/wakBARkxqls?...
Timothee_Chalamet_internal_brand_marketing_meeting_MartySupreme_11.08.2025.mp4
YouTube video by A24
youtu.be
November 18, 2025 at 8:05 AM
Future is just making your own stories for entertainment.
August 31, 2025 at 7:50 AM
I started to build what is now Subtxt/Dramatica and Narrova back in 2017–but I’ve never seen such a huge upsurge in interest before, and so many emails from writers who LOVE the new version. I think I finally got it. 😃
August 24, 2025 at 1:35 AM
Reposted by Jim Hull
Muse has officially lost its mind with today's story starter. 🤣

"Puberty was awkward enough before dodgeball came with an STD twist."

Zoe Martinez has finally found the perfect escape hatch from social obscurity: a wildly inappropriate, ridiculously elaborate sex-ed obstacle course
April 24, 2025 at 3:56 PM
The “Hotel Reverie” episode is literally exactly what we’ve been working on the past six months.

Just without the Stack Overflow Errors! 🤣
April 14, 2025 at 4:28 AM
Been so busy, forgot to pass this along. We updated our project to be more in line with other initiatives across the AI landscape. UNM is now NCP: Narrative Context Protocol. Describes what we’re doing more succinctly.

narrativefirst.com/blog/introdu...
Introducing the Narrative Context Protocol: Preserving Storytelling Across AI Agents - Blog - Narrative First
narrativefirst.com
April 13, 2025 at 7:15 AM
No idea how I got here, but I'm super proud to open up the intelligence behind Subtxt to anyone at the conflux of AI, storytelling, and fun. 🤩
Just cracked open eight years of storytelling genius—Subtxt API is LIVE. Go build the next big thing, or just blow minds. Your call. narrativefirst.com/blog/introdu...
March 13, 2025 at 11:15 PM
Here’s a fun white paper to read. Especially if you’re into authors, AI, and storytelling. 🤗 arxiv.org/pdf/2503.04844
arxiv.org
March 12, 2025 at 3:58 PM
Sudowrite couldn’t even come up with a different name. 🤣🤣🤣
March 7, 2025 at 12:11 AM
Spoiler: It's all in your head! 😆
Is GPT-4.5 real—or is it just great storytelling? 🤖✨

Turns out, structured chaos is the heart of both AI and narrative. Here's how GPT-4.5 is quietly making stories even better in Subtxt:

narrativefirst.com/blog/gpt-4-5...
March 4, 2025 at 4:00 PM
Subtxt: not so great at avoiding spoilers! 😅
February 19, 2025 at 7:26 PM
Furthering the science of storytelling. 🤓
February 18, 2025 at 6:41 PM
It would be so cool if there was a way for an interactive fiction to refuse to progress until the players adapted and transformed their actions to sync with the underlying thematic construct. 😊
February 16, 2025 at 11:00 PM
I knew 2025 was going to be full of advancements, but didn’t expect this.
February 14, 2025 at 5:34 PM
loving how everyone's head is in the same place. 😊
Shelly Palmer is right: Hollywood isn’t quite ready for AI-enhanced storytelling. But the real danger isn’t job displacement—it’s losing the essence of what makes stories work.
Hollywood is fixated on AI as a threat to jobs, but the real danger is much bigger—and the industry doesn’t see it coming. shellypalmer.com/2025/02/holl...
February 13, 2025 at 6:51 PM
This was so cool to see play out, especially since Muse predicted the Storyform we all ended up landing on in the end.
The storyform for The Penguin, Season 1 Episode 4 "Cent'Anni" is now in Subtxt. Wonderful how the title of the episode fit so perfectly into the Obstacle Character thematic Issue of Destiny.
February 12, 2025 at 6:07 PM
We're live! (recording avail. later)
The group analysis of "Cent'Anni" - the 4th episode of "The Penguin" series is now live - feel free to join in and hear us debate some of the underlying thematic issues.

us02web.zoom.us/j/81566870632
February 12, 2025 at 3:08 AM
how the heck was I able to function without DeepResearch before?!
February 12, 2025 at 12:01 AM
This was really fun to see play out -- didn't even know this was a thing that was possible!
We uploaded *Didi*’s Storyform into Subtxt, asked Muse to describe the film based on structure alone, and it nailed it—before even knowing the plot. Then, once the synopsis was added, it refined everything even further. Full breakdown here: narrativefirst.com/blog/explori...
February 11, 2025 at 5:36 PM
DeepResearch + Subtxt Storyform is all you need when it comes to matching artist's intent with the underlying narrative structure of a film.
We also did this for "Conclave" over the weekend - and look forward to adding more and more to make Subtxt the absolute best place to learn about narrative theory and structure!
February 10, 2025 at 7:55 PM
Have to say, I'm totally aligned with this:

"There is a great deal of talent right now without the resources to fully express itself, and if we change that, the resulting creative output of the world will lead to tremendous benefits for us all."

blog.samaltman.com/three-observ...
Three Observations
Our mission is to ensure that AGI (Artificial General Intelligence) benefits all of humanity.  Systems that start to point to AGI* are coming into view, and so we think it’s important to...
blog.samaltman.com
February 10, 2025 at 12:48 AM
Always fun waking up in the morning to see what Muse came up with overnight (self-generated story-starters). 😄 Genuinely love seeing what it came up with while sleeping. subtxt.app/story-starters
February 8, 2025 at 6:58 PM
This is a wonderful read. Ethan Mollick set Deep Research out with the task of unraveling the evolution of TTRPGs--and completely unravels my concept of the internet, AGI, and the potential that lies before us.

t.co/h9VZobnS59
February 4, 2025 at 8:37 AM
When you have to spend the weekend re-working all the copy surrounding o1 and "slow" deliberate thinking.

The whole slow thing doesn't really apply to o3-mini. 🏎️💨
February 1, 2025 at 6:19 PM