Joshua Johm
joshuavjohn.bsky.social
Joshua Johm
@joshuavjohn.bsky.social
AdTech at Yahoo! | @cookinwithjosh is a better follow
Reposted by Joshua Johm
Yahoo DSP is the first to adopt the IAB Tech Lab’s Data Transparency Labels, pushing the industry toward better data governance. 📊💡 With privacy regulations tightening globally 🌍, these labels offer advertisers a clearer look at audience data.

#DataTransparency #AdTech #IAB #Programmatic
Yahoo Is The First DSP To (Finally) Adopt The IAB Tech Lab’s Data Transparency Labels | AdExchanger
Yahoo’s endorsement could drive further adoption of the data transparency labels throughout the programmatic ecosystem after years of inaction.
www.adexchanger.com
January 28, 2025 at 2:17 PM
November 22, 2024 at 5:10 PM
What’s missing here is the eventual monetization of the OS by introducing a FAST channel - powered by OpenPath? Which then creates the same problem the OS is solving for. Also, I don’t think consumers care about their advertising as much we do. @adtechgod.com broke it first!!
The Trade Desk is building a smart TV operating system called Ventura
"We're looking at a concentration around a handful of players that lack objectivity," CEO Jeff Green said.
www.axios.com
November 20, 2024 at 2:19 PM
Reposted by Joshua Johm
Anyone in the CTV space who understands Operating Systems and the potential impact of a TTD OS following me?

I’d like to record a pod tomorrow if TTD doesn’t send me a representative
November 20, 2024 at 4:53 AM
November 20, 2024 at 2:54 AM
Reminder this is the Search Monopoly case, not the Ad Tech trial that is expected to hear closing arguments next week. Interesting push!
DOJ Will Push Google to Sell off Chrome to Break Search Monopoly
Top Justice Department antitrust officials have decided to ask a judge to force Alphabet Inc.’s Google to sell off its Chrome browser in what would be a historic crackdown on one of the biggest tech c...
www.bloomberg.com
November 18, 2024 at 10:54 PM