Jim Bethell
@jrb05.bsky.social
Logistics specialist, Custom Bicycle Builder. Guitar practicer, Multi-Day Bike Tour planner/leader
Reposted by Jim Bethell
When you're ready for your custom bike, visit us for a personalized fitting. If you're located further away, no worries — we partner with certified bike fitters across the country who can take ensure a perfect fit for your custom build. Chicago, Meet Adam Kaplan at Peregrine Bicycle Studio !
June 11, 2025 at 10:31 AM
When you're ready for your custom bike, visit us for a personalized fitting. If you're located further away, no worries — we partner with certified bike fitters across the country who can take ensure a perfect fit for your custom build. Chicago, Meet Adam Kaplan at Peregrine Bicycle Studio !
Reposted by Jim Bethell
When you're ready for your custom bike, visit us for a personalized fitting. If you're located further away, no worries — we partner with certified bike fitters across the country who can take ensure a perfect fit for your custom build. Meet our certified fitters and find the one closest to you!
June 9, 2025 at 10:28 AM
When you're ready for your custom bike, visit us for a personalized fitting. If you're located further away, no worries — we partner with certified bike fitters across the country who can take ensure a perfect fit for your custom build. Meet our certified fitters and find the one closest to you!
Reposted by Jim Bethell
Summer’s here – perfect weather, longer days, and more time on the bike. Ready for your best ride yet? Let’s build the custom bike of your dreams.
June 3, 2025 at 10:31 AM
Summer’s here – perfect weather, longer days, and more time on the bike. Ready for your best ride yet? Let’s build the custom bike of your dreams.
Reposted by Jim Bethell
Here's the built up Legend T9 posted early. Cenna Custom Cycles did a great job on this build and what a great color combo.
#custompaint #custombike
#serottacycling #serotta
#custompaint #custombike
#serottacycling #serotta
June 5, 2025 at 10:31 AM
Here's the built up Legend T9 posted early. Cenna Custom Cycles did a great job on this build and what a great color combo.
#custompaint #custombike
#serottacycling #serotta
#custompaint #custombike
#serottacycling #serotta
Reposted by Jim Bethell
Jim keeps our builds running smooth—sourcing parts, solving problems, making it all happen. If it’s on your bike, he touched it. #Logistics #BikeBuilds
Ben turns vision into reality—every frame, every detail. Once the design is set, Ben steps in to ensure a perfect fit, on-site or remote.
Ben turns vision into reality—every frame, every detail. Once the design is set, Ben steps in to ensure a perfect fit, on-site or remote.
May 30, 2025 at 11:20 AM
Jim keeps our builds running smooth—sourcing parts, solving problems, making it all happen. If it’s on your bike, he touched it. #Logistics #BikeBuilds
Ben turns vision into reality—every frame, every detail. Once the design is set, Ben steps in to ensure a perfect fit, on-site or remote.
Ben turns vision into reality—every frame, every detail. Once the design is set, Ben steps in to ensure a perfect fit, on-site or remote.
Reposted by Jim Bethell
Andy Keech = titanium welding legend 🔥 Mentored a generation of builders & still the gold standard. Just ask Frank the Welder. 😉
Justin Flewelling = CNC pro + Cerakote master. From sleek to bold, your finish is built to last.
Justin Flewelling = CNC pro + Cerakote master. From sleek to bold, your finish is built to last.
May 28, 2025 at 10:07 AM
Andy Keech = titanium welding legend 🔥 Mentored a generation of builders & still the gold standard. Just ask Frank the Welder. 😉
Justin Flewelling = CNC pro + Cerakote master. From sleek to bold, your finish is built to last.
Justin Flewelling = CNC pro + Cerakote master. From sleek to bold, your finish is built to last.
Reposted by Jim Bethell
🎨Jordan Low 🎨
Honed at Seven Cycles & Hot Tubes, now crafting finishes from subtle elegance to bold statements.
🔥 John Tomai 🔥
Trained at the same shops, bringing precision and passion to every frame.
Honed at Seven Cycles & Hot Tubes, now crafting finishes from subtle elegance to bold statements.
🔥 John Tomai 🔥
Trained at the same shops, bringing precision and passion to every frame.
May 29, 2025 at 10:01 AM
🎨Jordan Low 🎨
Honed at Seven Cycles & Hot Tubes, now crafting finishes from subtle elegance to bold statements.
🔥 John Tomai 🔥
Trained at the same shops, bringing precision and passion to every frame.
Honed at Seven Cycles & Hot Tubes, now crafting finishes from subtle elegance to bold statements.
🔥 John Tomai 🔥
Trained at the same shops, bringing precision and passion to every frame.
Reposted by Jim Bethell
Meet Frank Wadelton—aka Frank the Welder. 🔥⚙️
Machinist, maker, problem-solver. If it can be welded, he can weld it.
And meet Jackson Sweitzer—Vermonter, timber framer, FTW’s lead constructor. Steady hands, sharp mind, nonstop drive.
#FTWTeam #Welding #ToolMaking #Craftsmanship
Machinist, maker, problem-solver. If it can be welded, he can weld it.
And meet Jackson Sweitzer—Vermonter, timber framer, FTW’s lead constructor. Steady hands, sharp mind, nonstop drive.
#FTWTeam #Welding #ToolMaking #Craftsmanship
May 27, 2025 at 10:01 AM
Meet Frank Wadelton—aka Frank the Welder. 🔥⚙️
Machinist, maker, problem-solver. If it can be welded, he can weld it.
And meet Jackson Sweitzer—Vermonter, timber framer, FTW’s lead constructor. Steady hands, sharp mind, nonstop drive.
#FTWTeam #Welding #ToolMaking #Craftsmanship
Machinist, maker, problem-solver. If it can be welded, he can weld it.
And meet Jackson Sweitzer—Vermonter, timber framer, FTW’s lead constructor. Steady hands, sharp mind, nonstop drive.
#FTWTeam #Welding #ToolMaking #Craftsmanship
Reposted by Jim Bethell
This week, we’re excited to introduce the amazing team behind our success. Each day, we’ll highlight two of our talented team members—sharing their roles, insights, and what makes them such a valuable part of our journey. Stay tuned and get to know the people who make it all happen.
May 26, 2025 at 9:17 AM
This week, we’re excited to introduce the amazing team behind our success. Each day, we’ll highlight two of our talented team members—sharing their roles, insights, and what makes them such a valuable part of our journey. Stay tuned and get to know the people who make it all happen.
Reposted by Jim Bethell
Reposted by Jim Bethell
CONCOURS T7 ALL-ROAD DEMO shopserotta.com/products/con...
CONCOURS T7 ALL-ROAD DEMO
This is a very lightly used demo perfect for road, gravel or urban cycling. It’s light, nimble, durable, …fun! If you are 5’3” – 5’7” (160-170cm) this could be your perfect everything bike. SRAM…
shopserotta.com
May 20, 2025 at 3:14 PM
CONCOURS T7 ALL-ROAD DEMO shopserotta.com/products/con...
Reposted by Jim Bethell
Concours T7
Matte Finish with Cerakote Black Logos and Fork
Semi Internal Routing
Campagnolo Ekar 13 spd
Fulcrum Rapid Red Carbon Wheels
Zipp Cockpit
Matte Finish with Cerakote Black Logos and Fork
Semi Internal Routing
Campagnolo Ekar 13 spd
Fulcrum Rapid Red Carbon Wheels
Zipp Cockpit
May 14, 2025 at 1:22 PM
Concours T7
Matte Finish with Cerakote Black Logos and Fork
Semi Internal Routing
Campagnolo Ekar 13 spd
Fulcrum Rapid Red Carbon Wheels
Zipp Cockpit
Matte Finish with Cerakote Black Logos and Fork
Semi Internal Routing
Campagnolo Ekar 13 spd
Fulcrum Rapid Red Carbon Wheels
Zipp Cockpit
Reposted by Jim Bethell
From triathlon burnout to alpine epics and desert gravel grinds—this rider swapped his 15-year-old bike for two custom Serottas. Now he’s chasing adventure from the Dolomites to Iceland. Built for every ride, wherever it leads.
May 15, 2025 at 5:34 PM
From triathlon burnout to alpine epics and desert gravel grinds—this rider swapped his 15-year-old bike for two custom Serottas. Now he’s chasing adventure from the Dolomites to Iceland. Built for every ride, wherever it leads.
Reposted by Jim Bethell
Legend T9
Polished with Bead Blast Logos
Semi Internal Routing
SRAM Red AXS 12 spd
Fulcrum Speed 25 Wheels
Zipp Cockpit
Polished with Bead Blast Logos
Semi Internal Routing
SRAM Red AXS 12 spd
Fulcrum Speed 25 Wheels
Zipp Cockpit
May 16, 2025 at 10:01 AM
Legend T9
Polished with Bead Blast Logos
Semi Internal Routing
SRAM Red AXS 12 spd
Fulcrum Speed 25 Wheels
Zipp Cockpit
Polished with Bead Blast Logos
Semi Internal Routing
SRAM Red AXS 12 spd
Fulcrum Speed 25 Wheels
Zipp Cockpit
Reposted by Jim Bethell
2024 Concours T7
Matte Finish with Cerakote Black Logos and Fork
SRAM Force AXS 12 spd
Fulcrum Speed 25 Wheels
Zipp Cockpit
Matte Finish with Cerakote Black Logos and Fork
SRAM Force AXS 12 spd
Fulcrum Speed 25 Wheels
Zipp Cockpit
May 19, 2025 at 9:58 AM
2024 Concours T7
Matte Finish with Cerakote Black Logos and Fork
SRAM Force AXS 12 spd
Fulcrum Speed 25 Wheels
Zipp Cockpit
Matte Finish with Cerakote Black Logos and Fork
SRAM Force AXS 12 spd
Fulcrum Speed 25 Wheels
Zipp Cockpit
Reposted by Jim Bethell
Fresh out of the paint shop and already built by Cenna Custom Cycles in Longmont, CO. Cerakote Burnt Bronze, Ridgeway Blue accents, knockout logos by Justin @ SGF. Keep an eye out—it might just pass you by.
April 29, 2025 at 3:29 PM
Fresh out of the paint shop and already built by Cenna Custom Cycles in Longmont, CO. Cerakote Burnt Bronze, Ridgeway Blue accents, knockout logos by Justin @ SGF. Keep an eye out—it might just pass you by.
Reposted by Jim Bethell
Just back from the painter and already getting built up—this one’s going to make its new owner very happy.
April 24, 2025 at 11:47 AM
Just back from the painter and already getting built up—this one’s going to make its new owner very happy.
Reposted by Jim Bethell
SCAPPERO T9 – Demo Sale
A lightly used demo built for serious gravel adventures—or outfit it with smooth 35c tires for fast urban rides. Light, agile, and endlessly fun.
• Campagnolo EKAR 13-speed 1x
• Campy Levante carbon wheels, Zipp carbon seatpost + bars
• 40c Continental tubeless tires
A lightly used demo built for serious gravel adventures—or outfit it with smooth 35c tires for fast urban rides. Light, agile, and endlessly fun.
• Campagnolo EKAR 13-speed 1x
• Campy Levante carbon wheels, Zipp carbon seatpost + bars
• 40c Continental tubeless tires
April 18, 2025 at 1:01 PM
SCAPPERO T9 – Demo Sale
A lightly used demo built for serious gravel adventures—or outfit it with smooth 35c tires for fast urban rides. Light, agile, and endlessly fun.
• Campagnolo EKAR 13-speed 1x
• Campy Levante carbon wheels, Zipp carbon seatpost + bars
• 40c Continental tubeless tires
A lightly used demo built for serious gravel adventures—or outfit it with smooth 35c tires for fast urban rides. Light, agile, and endlessly fun.
• Campagnolo EKAR 13-speed 1x
• Campy Levante carbon wheels, Zipp carbon seatpost + bars
• 40c Continental tubeless tires
Reposted by Jim Bethell
Concours T7 All-Road – Demo Sale
Lightly used, ultra-capable, and built for road, gravel, or city riding.
• SRAM Rival 1x AXS wireless
• Fulcrum wheels, Zipp alloy cockpit, 38c tires
• Fits riders 5’3”–5’7” (160–170cm)
Originally $9,300+ — offered at $4,495
Lightly used, ultra-capable, and built for road, gravel, or city riding.
• SRAM Rival 1x AXS wireless
• Fulcrum wheels, Zipp alloy cockpit, 38c tires
• Fits riders 5’3”–5’7” (160–170cm)
Originally $9,300+ — offered at $4,495
April 18, 2025 at 2:01 PM
Concours T7 All-Road – Demo Sale
Lightly used, ultra-capable, and built for road, gravel, or city riding.
• SRAM Rival 1x AXS wireless
• Fulcrum wheels, Zipp alloy cockpit, 38c tires
• Fits riders 5’3”–5’7” (160–170cm)
Originally $9,300+ — offered at $4,495
Lightly used, ultra-capable, and built for road, gravel, or city riding.
• SRAM Rival 1x AXS wireless
• Fulcrum wheels, Zipp alloy cockpit, 38c tires
• Fits riders 5’3”–5’7” (160–170cm)
Originally $9,300+ — offered at $4,495
Reposted by Jim Bethell
🚴♂️ Ben’s Personal Serotta MeiVici – For Sale! 🚴♂️
The American-made MeiVici is a Serotta icon. Handcrafted in 2006, this all-carbon masterpiece channels the soul of their classic steel and titanium bikes—delivering a silky-smooth ride with serious power.
The American-made MeiVici is a Serotta icon. Handcrafted in 2006, this all-carbon masterpiece channels the soul of their classic steel and titanium bikes—delivering a silky-smooth ride with serious power.
April 18, 2025 at 3:04 PM
🚴♂️ Ben’s Personal Serotta MeiVici – For Sale! 🚴♂️
The American-made MeiVici is a Serotta icon. Handcrafted in 2006, this all-carbon masterpiece channels the soul of their classic steel and titanium bikes—delivering a silky-smooth ride with serious power.
The American-made MeiVici is a Serotta icon. Handcrafted in 2006, this all-carbon masterpiece channels the soul of their classic steel and titanium bikes—delivering a silky-smooth ride with serious power.
Reposted by Jim Bethell
One rider calls her Serotta “a good partner I can rely on.” She rides 80–120 miles weekly, commuting and exploring—from the scenic Lower Rhine to a 165-mile journey along the North Sea. For her, it’s either Serotta or public transit—no in-between.
April 17, 2025 at 9:57 AM
One rider calls her Serotta “a good partner I can rely on.” She rides 80–120 miles weekly, commuting and exploring—from the scenic Lower Rhine to a 165-mile journey along the North Sea. For her, it’s either Serotta or public transit—no in-between.
Reposted by Jim Bethell
Only 3 Days Left to Save on Your Dream Bike!
Lock in your build now and secure your Q2 slot.
Bonus: Get 40% off a second set of wheels!
Email: [email protected] | Text/Call: +1 518 588 9177
Time to ride the bike you deserve
Lock in your build now and secure your Q2 slot.
Bonus: Get 40% off a second set of wheels!
Email: [email protected] | Text/Call: +1 518 588 9177
Time to ride the bike you deserve
April 12, 2025 at 8:00 AM
Only 3 Days Left to Save on Your Dream Bike!
Lock in your build now and secure your Q2 slot.
Bonus: Get 40% off a second set of wheels!
Email: [email protected] | Text/Call: +1 518 588 9177
Time to ride the bike you deserve
Lock in your build now and secure your Q2 slot.
Bonus: Get 40% off a second set of wheels!
Email: [email protected] | Text/Call: +1 518 588 9177
Time to ride the bike you deserve