Jules - revenue-driven SEO
@julesignaciocanlas.bsky.social
I talk about SaaS growth, SEO, and sobriety--- 🏳️🌈🇬🇧🇨🇭🇵🇭
Founder of:
- Embarque.io - revenue-driven SEO w/ clients like VEED, Riverside, etc.
- Keyword Metrics - Rank tracking tool that turns hours of keyword analysis into minutes
Explaining SEO to a new client is 10% strategy and 90% managing their expectations that they won't be ranking #1 for "best software" by next Tuesday.
November 21, 2025 at 3:42 AM
Explaining SEO to a new client is 10% strategy and 90% managing their expectations that they won't be ranking #1 for "best software" by next Tuesday.
"I don't need to sleep, I'll sleep when I'm dead."
if you keep skipping REM cycles to answer emails, that date is going to be a lot sooner than you planned
Go to bed
if you keep skipping REM cycles to answer emails, that date is going to be a lot sooner than you planned
Go to bed
November 21, 2025 at 3:34 AM
"I don't need to sleep, I'll sleep when I'm dead."
if you keep skipping REM cycles to answer emails, that date is going to be a lot sooner than you planned
Go to bed
if you keep skipping REM cycles to answer emails, that date is going to be a lot sooner than you planned
Go to bed
Founders love saying 'we're a family' until it's time to fire someone.
You're a business. Families don't have performance reviews🤷♂️
You're a business. Families don't have performance reviews🤷♂️
November 20, 2025 at 7:22 AM
Founders love saying 'we're a family' until it's time to fire someone.
You're a business. Families don't have performance reviews🤷♂️
You're a business. Families don't have performance reviews🤷♂️
A massive win for the Semrush founders and probably a massive headache for the users.
November 20, 2025 at 6:58 AM
A massive win for the Semrush founders and probably a massive headache for the users.
47 business books read. Zero businesses built.
Congratulations, you're a professional student with nothing to show for it.
Congratulations, you're a professional student with nothing to show for it.
November 19, 2025 at 5:24 AM
47 business books read. Zero businesses built.
Congratulations, you're a professional student with nothing to show for it.
Congratulations, you're a professional student with nothing to show for it.
Stop checking your phone first thing in the morning. You are literally outsourcing your dopamine regulation to an algorithm.
November 19, 2025 at 4:55 AM
Stop checking your phone first thing in the morning. You are literally outsourcing your dopamine regulation to an algorithm.
The content you publish today might rank in 3 months. Or 6.
Patience pays in SEO
Patience pays in SEO
November 18, 2025 at 8:50 AM
The content you publish today might rank in 3 months. Or 6.
Patience pays in SEO
Patience pays in SEO
If you answer emails at 3am thinking it shows professionalism, you're not being responsive.
You're training clients that you have no boundaries
You're training clients that you have no boundaries
November 18, 2025 at 8:49 AM
If you answer emails at 3am thinking it shows professionalism, you're not being responsive.
You're training clients that you have no boundaries
You're training clients that you have no boundaries
Local SEO tip: Add your city to your keywords naturally.
'Best coffee shop in Austin' will actually rank for you.
'Best coffee shop' targets everyone and no one.
Specificity works.
'Best coffee shop in Austin' will actually rank for you.
'Best coffee shop' targets everyone and no one.
Specificity works.
November 12, 2025 at 6:14 AM
Local SEO tip: Add your city to your keywords naturally.
'Best coffee shop in Austin' will actually rank for you.
'Best coffee shop' targets everyone and no one.
Specificity works.
'Best coffee shop in Austin' will actually rank for you.
'Best coffee shop' targets everyone and no one.
Specificity works.
As a founder, you're not being smart by keeping nightmare clients for cash.
You're just burning out your team for money that costs more than it makes.
You're just burning out your team for money that costs more than it makes.
November 12, 2025 at 6:03 AM
As a founder, you're not being smart by keeping nightmare clients for cash.
You're just burning out your team for money that costs more than it makes.
You're just burning out your team for money that costs more than it makes.
We're all one bad day away from becoming the person we swore we'd never be.
November 12, 2025 at 5:17 AM
We're all one bad day away from becoming the person we swore we'd never be.
Every app eventually becomes a messaging app and every messaging app eventually becomes bloatware.
November 11, 2025 at 7:54 AM
Every app eventually becomes a messaging app and every messaging app eventually becomes bloatware.
If you're building a business to impress other founders, you're not building a business
You're performing entrepreneurship for people who won't buy from you
You're performing entrepreneurship for people who won't buy from you
November 11, 2025 at 7:40 AM
If you're building a business to impress other founders, you're not building a business
You're performing entrepreneurship for people who won't buy from you
You're performing entrepreneurship for people who won't buy from you
Spend one week talking to 10 potential customers about their problems, not your solution
if 7 out of 10 say they'd pay for a solution, you're onto something
if most say it's not a big enough problem, pivot before you waste months
if 7 out of 10 say they'd pay for a solution, you're onto something
if most say it's not a big enough problem, pivot before you waste months
November 10, 2025 at 6:48 AM
Spend one week talking to 10 potential customers about their problems, not your solution
if 7 out of 10 say they'd pay for a solution, you're onto something
if most say it's not a big enough problem, pivot before you waste months
if 7 out of 10 say they'd pay for a solution, you're onto something
if most say it's not a big enough problem, pivot before you waste months
Took a moment to zoom out this morning. It's easy to get lost in daily metrics and forget why we started this journey in the first place.
Whatever you're building, it matters💙
Whatever you're building, it matters💙
November 10, 2025 at 6:45 AM
Took a moment to zoom out this morning. It's easy to get lost in daily metrics and forget why we started this journey in the first place.
Whatever you're building, it matters💙
Whatever you're building, it matters💙
inkedin post: "I'm humbled to announce"
Translation: i'm bragging but with extra steps
Translation: i'm bragging but with extra steps
November 7, 2025 at 8:03 AM
inkedin post: "I'm humbled to announce"
Translation: i'm bragging but with extra steps
Translation: i'm bragging but with extra steps
Stop romanticizing struggle!!!!!!
You don't need to suffer to prove you're working hard.
You don't need to suffer to prove you're working hard.
November 7, 2025 at 7:20 AM
Stop romanticizing struggle!!!!!!
You don't need to suffer to prove you're working hard.
You don't need to suffer to prove you're working hard.
Money doesn't buy happiness, but it does buy options, and options reduce stress.
Let's stop pretending money doesn't matter.
It does.
Let's stop pretending money doesn't matter.
It does.
November 5, 2025 at 5:25 AM
Money doesn't buy happiness, but it does buy options, and options reduce stress.
Let's stop pretending money doesn't matter.
It does.
Let's stop pretending money doesn't matter.
It does.
LLMs are autocomplete on steroids with confidence issues. They'll hallucinate facts with the same certainty they state truths, and that's the actual problem.
November 5, 2025 at 5:13 AM
LLMs are autocomplete on steroids with confidence issues. They'll hallucinate facts with the same certainty they state truths, and that's the actual problem.
Generic success claims don't convert anymore. People now want to see exactly what you did step by step, so they can evaluate whether it applies to them.
Vague testimonials are worthless.
Vague testimonials are worthless.
November 4, 2025 at 6:37 AM
Generic success claims don't convert anymore. People now want to see exactly what you did step by step, so they can evaluate whether it applies to them.
Vague testimonials are worthless.
Vague testimonials are worthless.
Maturity is knowing which battles to ignore because fighting them costs more than losing them
November 4, 2025 at 6:15 AM
Maturity is knowing which battles to ignore because fighting them costs more than losing them
People that declared seo dead in 2024 are now desperately hiring seo agencies in 2025
The irony is delicious lol
The irony is delicious lol
November 3, 2025 at 8:18 AM
People that declared seo dead in 2024 are now desperately hiring seo agencies in 2025
The irony is delicious lol
The irony is delicious lol
Happy monday guys!!🥳🥳
Cheers to a better week than the last
Cheers to a better week than the last
November 3, 2025 at 8:14 AM
Happy monday guys!!🥳🥳
Cheers to a better week than the last
Cheers to a better week than the last
Happy friday to everyone🥳
Relax, get a treat, and do something fun this weekend
You've earned it
Relax, get a treat, and do something fun this weekend
You've earned it
October 31, 2025 at 7:36 AM
Happy friday to everyone🥳
Relax, get a treat, and do something fun this weekend
You've earned it
Relax, get a treat, and do something fun this weekend
You've earned it