Jules - revenue-driven SEO
@julesignaciocanlas.bsky.social
I talk about SaaS growth, SEO, and sobriety--- 🏳️🌈🇬🇧🇨🇭🇵🇭
Founder of:
- Embarque.io - revenue-driven SEO w/ clients like VEED, Riverside, etc.
- Keyword Metrics - Rank tracking tool that turns hours of keyword analysis into minutes
A massive win for the Semrush founders and probably a massive headache for the users.
November 20, 2025 at 6:58 AM
A massive win for the Semrush founders and probably a massive headache for the users.
Local SEO tip: Add your city to your keywords naturally.
'Best coffee shop in Austin' will actually rank for you.
'Best coffee shop' targets everyone and no one.
Specificity works.
'Best coffee shop in Austin' will actually rank for you.
'Best coffee shop' targets everyone and no one.
Specificity works.
November 12, 2025 at 6:14 AM
Local SEO tip: Add your city to your keywords naturally.
'Best coffee shop in Austin' will actually rank for you.
'Best coffee shop' targets everyone and no one.
Specificity works.
'Best coffee shop in Austin' will actually rank for you.
'Best coffee shop' targets everyone and no one.
Specificity works.
Took a moment to zoom out this morning. It's easy to get lost in daily metrics and forget why we started this journey in the first place.
Whatever you're building, it matters💙
Whatever you're building, it matters💙
November 10, 2025 at 6:45 AM
Took a moment to zoom out this morning. It's easy to get lost in daily metrics and forget why we started this journey in the first place.
Whatever you're building, it matters💙
Whatever you're building, it matters💙
Generic success claims don't convert anymore. People now want to see exactly what you did step by step, so they can evaluate whether it applies to them.
Vague testimonials are worthless.
Vague testimonials are worthless.
November 4, 2025 at 6:37 AM
Generic success claims don't convert anymore. People now want to see exactly what you did step by step, so they can evaluate whether it applies to them.
Vague testimonials are worthless.
Vague testimonials are worthless.
Happy monday guys!!🥳🥳
Cheers to a better week than the last
Cheers to a better week than the last
November 3, 2025 at 8:14 AM
Happy monday guys!!🥳🥳
Cheers to a better week than the last
Cheers to a better week than the last
Following your passion is terrible advice for most people.
Follow your skills instead and monetize them. Passion can be a hobby. Not everything you love needs to pay your rent.
Follow your skills instead and monetize them. Passion can be a hobby. Not everything you love needs to pay your rent.
October 30, 2025 at 6:31 AM
Following your passion is terrible advice for most people.
Follow your skills instead and monetize them. Passion can be a hobby. Not everything you love needs to pay your rent.
Follow your skills instead and monetize them. Passion can be a hobby. Not everything you love needs to pay your rent.
If your bounce rate is above 70%, your content isn't matching search intent.
Check what people actually search, then look at what your page delivers.
If there's a mismatch, rewrite the intro to immediately address search intent
Google tracks engagement. If people leave fast, you won't rank.
Check what people actually search, then look at what your page delivers.
If there's a mismatch, rewrite the intro to immediately address search intent
Google tracks engagement. If people leave fast, you won't rank.
October 28, 2025 at 6:03 AM
If your bounce rate is above 70%, your content isn't matching search intent.
Check what people actually search, then look at what your page delivers.
If there's a mismatch, rewrite the intro to immediately address search intent
Google tracks engagement. If people leave fast, you won't rank.
Check what people actually search, then look at what your page delivers.
If there's a mismatch, rewrite the intro to immediately address search intent
Google tracks engagement. If people leave fast, you won't rank.
The hardest lesson in entrepreneurship nobody tells you about is learning when to shutdown your own ideas🥲
Holding on because of sunk cost just bleeds more time and money.
Accept that your attachment to an idea that sucks doesn't make it viable, and you can actually pivot to something that works.
Holding on because of sunk cost just bleeds more time and money.
Accept that your attachment to an idea that sucks doesn't make it viable, and you can actually pivot to something that works.
October 27, 2025 at 7:00 AM
The hardest lesson in entrepreneurship nobody tells you about is learning when to shutdown your own ideas🥲
Holding on because of sunk cost just bleeds more time and money.
Accept that your attachment to an idea that sucks doesn't make it viable, and you can actually pivot to something that works.
Holding on because of sunk cost just bleeds more time and money.
Accept that your attachment to an idea that sucks doesn't make it viable, and you can actually pivot to something that works.
When that one enterprise client finally converts
October 21, 2025 at 7:39 AM
When that one enterprise client finally converts
Throwback to the Friday game sessions with the team 😍.
Definitely helped us bring together more than anything else.
Definitely helped us bring together more than anything else.
October 20, 2025 at 7:16 AM
Throwback to the Friday game sessions with the team 😍.
Definitely helped us bring together more than anything else.
Definitely helped us bring together more than anything else.
Monday reminder that almost everyone on your timeline is struggling with something they're not posting about🥲
So, be kind to yourself this week even if things don't go perfectly, because literally nobody has it all figured out
Happy new week everyone🫶
So, be kind to yourself this week even if things don't go perfectly, because literally nobody has it all figured out
Happy new week everyone🫶
October 20, 2025 at 6:52 AM
Monday reminder that almost everyone on your timeline is struggling with something they're not posting about🥲
So, be kind to yourself this week even if things don't go perfectly, because literally nobody has it all figured out
Happy new week everyone🫶
So, be kind to yourself this week even if things don't go perfectly, because literally nobody has it all figured out
Happy new week everyone🫶
Which one are you?
October 17, 2025 at 8:12 AM
Which one are you?
Clients when their brand doesn't rank #1 by the second day:
October 15, 2025 at 8:06 AM
Clients when their brand doesn't rank #1 by the second day:
Nobody wants to hear this but it's true
October 13, 2025 at 8:07 AM
Nobody wants to hear this but it's true
Lost two close friends in 2023 while trying to keep the company alive. Nobody prepares you for running a business while grieving.
There's no bereavement policy when you work for yourself. Bills don't pause for emotions. Clients still need deliverables
There's no bereavement policy when you work for yourself. Bills don't pause for emotions. Clients still need deliverables
October 8, 2025 at 6:50 AM
Lost two close friends in 2023 while trying to keep the company alive. Nobody prepares you for running a business while grieving.
There's no bereavement policy when you work for yourself. Bills don't pause for emotions. Clients still need deliverables
There's no bereavement policy when you work for yourself. Bills don't pause for emotions. Clients still need deliverables
Hope your systems are holding up today
Happy Monday everyone😊
Happy Monday everyone😊
October 6, 2025 at 7:36 AM
Hope your systems are holding up today
Happy Monday everyone😊
Happy Monday everyone😊
At Microconf this week
September 30, 2025 at 8:22 AM
At Microconf this week
Dia is ChatGPT in a browser. Because opening ChatGPT in a tab was apparently too hard.
It's Arc for people who found Arc too complicated but want AI to hold their hand through every webpage.
Will check back in 2 years when they launch their third browser that 'reimagines browsing' again.
It's Arc for people who found Arc too complicated but want AI to hold their hand through every webpage.
Will check back in 2 years when they launch their third browser that 'reimagines browsing' again.
September 8, 2025 at 6:17 AM
Dia is ChatGPT in a browser. Because opening ChatGPT in a tab was apparently too hard.
It's Arc for people who found Arc too complicated but want AI to hold their hand through every webpage.
Will check back in 2 years when they launch their third browser that 'reimagines browsing' again.
It's Arc for people who found Arc too complicated but want AI to hold their hand through every webpage.
Will check back in 2 years when they launch their third browser that 'reimagines browsing' again.
London has the energy, Geneva has the focus, Lisbon has the vibes.
I used to think my productivity was all me, but turns out I'm also location-dependent
I used to think my productivity was all me, but turns out I'm also location-dependent
September 5, 2025 at 2:19 AM
London has the energy, Geneva has the focus, Lisbon has the vibes.
I used to think my productivity was all me, but turns out I'm also location-dependent
I used to think my productivity was all me, but turns out I'm also location-dependent
Google shipped this in 2005.
Your first version doesn't need to be perfect. It needs to solve a problem.
Your first version doesn't need to be perfect. It needs to solve a problem.
August 29, 2025 at 6:33 AM
Google shipped this in 2005.
Your first version doesn't need to be perfect. It needs to solve a problem.
Your first version doesn't need to be perfect. It needs to solve a problem.
Peace of mind is a system. So is burnout. A year ago, I was running a business that relied on my exhaustion.
Now, I'm building one that runs on systems. Feels so much better.
Now, I'm building one that runs on systems. Feels so much better.
August 22, 2025 at 4:14 AM
Peace of mind is a system. So is burnout. A year ago, I was running a business that relied on my exhaustion.
Now, I'm building one that runs on systems. Feels so much better.
Now, I'm building one that runs on systems. Feels so much better.
I did a panel on how to get your first users as a startup last week.
Embarque's first day was... pure hustle, publicly documented 😂
Been 5 years, but the memory still feels fresh and new.
Full circle hehe.
Embarque's first day was... pure hustle, publicly documented 😂
Been 5 years, but the memory still feels fresh and new.
Full circle hehe.
August 4, 2025 at 2:17 AM
I did a panel on how to get your first users as a startup last week.
Embarque's first day was... pure hustle, publicly documented 😂
Been 5 years, but the memory still feels fresh and new.
Full circle hehe.
Embarque's first day was... pure hustle, publicly documented 😂
Been 5 years, but the memory still feels fresh and new.
Full circle hehe.
Get the basics right first
July 30, 2025 at 8:40 AM
Get the basics right first