@kaffeklubben.bsky.social
Reposted
"What is the ROI of UX?" is shaped like a question, but it is actually two hostile premises:
1) that UX is sufficiently marginal for its value to be openly questioned
2) that the asker has the authority to judge this question, and practitioners are merely consulted on it, as a matter of courtesy
1) that UX is sufficiently marginal for its value to be openly questioned
2) that the asker has the authority to judge this question, and practitioners are merely consulted on it, as a matter of courtesy
January 6, 2026 at 1:27 PM
"What is the ROI of UX?" is shaped like a question, but it is actually two hostile premises:
1) that UX is sufficiently marginal for its value to be openly questioned
2) that the asker has the authority to judge this question, and practitioners are merely consulted on it, as a matter of courtesy
1) that UX is sufficiently marginal for its value to be openly questioned
2) that the asker has the authority to judge this question, and practitioners are merely consulted on it, as a matter of courtesy