for some reason does not receive the guaranteed viewership due to an event ending early (or low viewership overall) then they receive “make goods” which is placement of the ad in a similarly rated demographic slot until the original contract is fulfilled.
for some reason does not receive the guaranteed viewership due to an event ending early (or low viewership overall) then they receive “make goods” which is placement of the ad in a similarly rated demographic slot until the original contract is fulfilled.