SCOOP: a federal judge ordered OpenAI to stop deleting data in a copyright lawsuit brought by the @nytimes.com.

that means even if you delete conversations with ChatGPT, your chats could end up in the hands of the Times' lawyers.

for @adweek.bsky.social:

www.adweek.com/media/a-fede...

as consumers sour on tesla, @rivianofficial.bsky.social launched its first national brand campaign this week.

for @adweek.bsky.social: www.adweek.com/brand-market...

#retailmedia scoop this week: even before amazon launched its retail ad service in jan, walmart was pitching its own adtech to other retailers looking to build retail media networks.

now, it's pulled the plug on the offering.

for @adweek.bsky.social: www.adweek.com/commerce/wal...

as more ad $$ flows to retail media networks, meta wants to preserve—and grow—its own piece of the pie.

several new & updated tools from the last year paint a picture of the tech giant catering more toward RMNs. for ADWEEK (@adweek.bsky.social):

www.adweek.com/commerce/met...

Advertising is a bright spot for Walmart as the retail giant welcomed inflation-strapped shoppers, who are bracing for more possible price increases from tariffs. adweek.it/4i8CAnG