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Too often, charities try to "get into gaming" by hiring someone who plays video games or watches live streams, handing them a brief, and then hoping for magic. This rarely works.

Why?

Pink Mercy proved what's possible when cause meets culture, now it's our turn to imagine what comes next.

Read the article here: www.linkedin.com/pulse/when-c...

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5 Reasons Charities Struggle to Enter Video Games & Streaming for Fundraising and awareness

Charities face key obstacles that make the transition tough, & seeing others achieve success without fully understanding how they got there makes it an even more challenging barrier to overcome.

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Today, @tiltify.com's “Top 30 Fundraisers 2024” has finally been revealed. What exactly are the 6 features most used by these leading Fundraisers? I went through the details and totalised them so you don't have to. Here’s what they are in order and how they function.

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As a charity, you would know that women donate more than men, and that donating digitally is the leading method for giving. However, what you might not know is that women also make up nearly half of the global gamer population and in some categories, actually out play men.
#IWD2025

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I owe my current career to #MonsterHunter. The game has always been a big part of my personal & professional life. Joining the team that brought MH to the truly global playerbase back in 2014 from their European HQ was the very first step of an amazing journey that led me to where I am today.

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This is the final week to apply for @jinglejam.co.uk 2025 and join the ranks of charities that have claimed their share of over £27 million raised since 2011! Not sure where to start? Here are a few QUICK TIPS:

“Gamification” isn’t just a buzzword. It’s a strategy that taps into the natural motivators of gamers, making them feel more engaged and invested in your cause.

The most important thing charities can do to successfully fundraise through video games in 2025: Build & nurture a strong relationship with streamers/creators who resonate with your cause.

First thing that came to my mind.

Turns out people who play video games spend even more time watching games related content! This fact might be a pleasant surprise for brands and organisations that are interested in the gamer audience, but certainly not new to most gamers 1/3

Hello 👋🏻

I'm Jake (LevelupJake). Ironic considering bluesky's butterfly icon but I'm just starting to socially emerge from early years parenthood.

I'm a consultant bridging the gap between charity fundraising & awareness, with the video games industry and all of its creative branches.