Lisa Raehsler
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lisarockssem.bsky.social
Lisa Raehsler
@lisarockssem.bsky.social
🌟 Inspired by the intersection of AI and Ads. Marketing strategist with 18 yrs in Google Ads, PPC, paid media.
👩‍💻 Columnist for Search Engine Journal.
❤️ Passions: yoga, travel, and balancing life as a proud mom.
Substack → https://bit.ly/3EbTXoI
Eye-opening conversation with Crissy Connor on The Visibility Impact Podcast about why running paid media solo can waste budget and deliver poor results. #ppc
bit.ly/45xlRG1
August 11, 2025 at 12:02 PM
AI is a tool and my thinking partner.
Not to hand over strategy, but to ask questions, find mistakes, move faster.

The best results come when I bring my experience and AI together.

🎧 Clip from my chat on The Unscripted SEO Interview Podcast: bit.ly/45VzT5Q
#AIinMarketing #DigitalAds #PPCstrategy
June 16, 2025 at 2:12 PM
The best ads aren’t just AI-driven.
They need real strategy behind them.

Here’s the magic mix:
- Platform-native AI
- External AI tools
- Human brain connecting the dots

Quick clip from Marketing in the Age of AI with Emanuel Rose

Full ep: bit.ly/4l8DwtR
June 3, 2025 at 4:26 PM
Ad budgets are tight, but cutting back = missed opportunity.
💡 Lower CPCs
👀 More buyer attention
🔄 Less competition
Dive into my chat w/ Amy Wilkinson on why staying visible wins.
bit.ly/3SjBNpb
May 13, 2025 at 12:26 PM
Your customer list is the key to acquiring new customers. 🔑
Ad platforms match it to known users and build lookalike lists that work.
Learn more in this short clip on the Unscripted SEO podcast with @seoarcade.bsky.social .

🎧 Listen to full episode: bit.ly/3EEP4Fk

#DigitalAdvertising #ppc
April 25, 2025 at 12:38 PM
🔑 Thinking about PPC? If you wait until you need results immediately, it’s too late.

Start planning NOW!
- Align PPC with business goals
- Integrate Channels with PPC
- Use scalable PPC setups
- Track & analyze early

Learn more on Neil Wilkins Podcast: bit.ly/4iJlNID
March 27, 2025 at 2:03 PM
Kickstart Your Ad Copy 🚀
Google Ads AI missing the mark with generic ads?
Try external AI first:
1️⃣ Set clear strategy
2️⃣ Generate targeted ad copy
3️⃣ Input into Google Ads for smart refinement & better results over time.

#AI #GoogleAds #MarketingTips
March 18, 2025 at 1:04 PM