Mark Stencel
@markstencel.bsky.social
Sponsorship Development for the future of communication at Words Work Lab: https://wordsworklab.bsky.social/ | https://wordsworklab.com/
Reposted by Mark Stencel
Remember your favorite teacher and wonder about their journey?
Words Work Lab contributor #writer @salliemander.bsky.social shares her experience about empowering others to express their inner voice: "In Search of Magic: From Writer to Teacher to Writer Onward."
wordsworklab.com/lab-works/in...
Words Work Lab contributor #writer @salliemander.bsky.social shares her experience about empowering others to express their inner voice: "In Search of Magic: From Writer to Teacher to Writer Onward."
wordsworklab.com/lab-works/in...
November 10, 2025 at 5:55 PM
Remember your favorite teacher and wonder about their journey?
Words Work Lab contributor #writer @salliemander.bsky.social shares her experience about empowering others to express their inner voice: "In Search of Magic: From Writer to Teacher to Writer Onward."
wordsworklab.com/lab-works/in...
Words Work Lab contributor #writer @salliemander.bsky.social shares her experience about empowering others to express their inner voice: "In Search of Magic: From Writer to Teacher to Writer Onward."
wordsworklab.com/lab-works/in...
Reposted by Mark Stencel
On today’s #podcast, Caroline Schor-MacDicken talks with Jake Stormoen to explore how he crafts #stories through performance, world-building, and jewelry making. wordsworklab.com/events/the-p...
Caroline and Jake chat about creating characters and a world he imagines, then brings to life, and more!
Caroline and Jake chat about creating characters and a world he imagines, then brings to life, and more!
November 5, 2025 at 5:21 PM
On today’s #podcast, Caroline Schor-MacDicken talks with Jake Stormoen to explore how he crafts #stories through performance, world-building, and jewelry making. wordsworklab.com/events/the-p...
Caroline and Jake chat about creating characters and a world he imagines, then brings to life, and more!
Caroline and Jake chat about creating characters and a world he imagines, then brings to life, and more!
Reposted by Mark Stencel
🍁 With Autumn here it's time for "Tell Me More: Washington Irving" wordsworklab.com/community/a-...
📖 Mostly remembered for The Legend of Sleepy Hollow (1820), Irving created much more. A prolific #writer, he coined many #words used today, like Knickerbocker. Want the deets?
🔦 Visit Words Work Lab
📖 Mostly remembered for The Legend of Sleepy Hollow (1820), Irving created much more. A prolific #writer, he coined many #words used today, like Knickerbocker. Want the deets?
🔦 Visit Words Work Lab
October 29, 2025 at 5:03 PM
🍁 With Autumn here it's time for "Tell Me More: Washington Irving" wordsworklab.com/community/a-...
📖 Mostly remembered for The Legend of Sleepy Hollow (1820), Irving created much more. A prolific #writer, he coined many #words used today, like Knickerbocker. Want the deets?
🔦 Visit Words Work Lab
📖 Mostly remembered for The Legend of Sleepy Hollow (1820), Irving created much more. A prolific #writer, he coined many #words used today, like Knickerbocker. Want the deets?
🔦 Visit Words Work Lab
Reposted by Mark Stencel
Enjoy today's inspiring perspective from Words Work Lab communicator contributor, Jennifer Mino-Mirowitz. She writes about the beauty and uniqueness of imperfect, human prose and we couldn't agree more.
wordsworklab.com/trend-spotti...
#comms #communication #commswithpurpose #writing
wordsworklab.com/trend-spotti...
#comms #communication #commswithpurpose #writing
In Praise of Imperfect, Human Prose
I recently celebrated a milestone birthday and decided to throw a Y2K-themed party because theme parties have no age limits. After the party, I perused the articles and was struck by how different mag...
wordsworklab.com
October 16, 2025 at 3:24 PM
Enjoy today's inspiring perspective from Words Work Lab communicator contributor, Jennifer Mino-Mirowitz. She writes about the beauty and uniqueness of imperfect, human prose and we couldn't agree more.
wordsworklab.com/trend-spotti...
#comms #communication #commswithpurpose #writing
wordsworklab.com/trend-spotti...
#comms #communication #commswithpurpose #writing
Reposted by Mark Stencel
📺 So you’re watching behind-the-scenes of your fav movie and the director says, “It took us a while to find our MacGuffin.” And you say, “What who now?”
“MacGuffin” was once an #entertainment in-industry term but is used more widely now...Get the story on MacGuffin wordsworklab.com/unpacking-hi...
“MacGuffin” was once an #entertainment in-industry term but is used more widely now...Get the story on MacGuffin wordsworklab.com/unpacking-hi...
October 15, 2025 at 9:46 PM
📺 So you’re watching behind-the-scenes of your fav movie and the director says, “It took us a while to find our MacGuffin.” And you say, “What who now?”
“MacGuffin” was once an #entertainment in-industry term but is used more widely now...Get the story on MacGuffin wordsworklab.com/unpacking-hi...
“MacGuffin” was once an #entertainment in-industry term but is used more widely now...Get the story on MacGuffin wordsworklab.com/unpacking-hi...
Science, communication, and the power of Play-Doh... Enjoy this fun conversation with Caroline Schor-MacDicken and Katie Konans on the @wordsworklab.bsky.social podcast. wordsworklab.com/events/the-w...
We’re excited to share the latest podcast episode, featuring Katie Konans! Caroline and Katie talk about connecting with people through curiosity, tapping into your inner child, #storytelling that gets everyday people excited about science and discovery, and more. wordsworklab.com/events/the-w...
October 7, 2025 at 5:54 PM
Science, communication, and the power of Play-Doh... Enjoy this fun conversation with Caroline Schor-MacDicken and Katie Konans on the @wordsworklab.bsky.social podcast. wordsworklab.com/events/the-w...
Reposted by Mark Stencel
Cliffhanger (aka cliff-hanger). We’re all familiar with the term from books, movies, etc. How did this “to be continued” plot device originate? Visit our Speak Your Highest Comms for the whole story and for other words that have intriguing evolutions: wordsworklab.com/resources/sp... #communication
September 25, 2025 at 7:22 PM
Cliffhanger (aka cliff-hanger). We’re all familiar with the term from books, movies, etc. How did this “to be continued” plot device originate? Visit our Speak Your Highest Comms for the whole story and for other words that have intriguing evolutions: wordsworklab.com/resources/sp... #communication
Reposted by Mark Stencel
On today’s show with @gigi-thibodeau.bsky.social, we talk about using all five senses to inspire creativity, #writing, and the creative process. Hear Caroline and Gigi chat about how to nurture your writing throughout life, plus time travel through memories!
wordsworklab.com/events/podca... #comms
wordsworklab.com/events/podca... #comms
September 22, 2025 at 2:39 PM
On today’s show with @gigi-thibodeau.bsky.social, we talk about using all five senses to inspire creativity, #writing, and the creative process. Hear Caroline and Gigi chat about how to nurture your writing throughout life, plus time travel through memories!
wordsworklab.com/events/podca... #comms
wordsworklab.com/events/podca... #comms
Reposted by Mark Stencel
Enjoy A Cup Full O’Laughter on us! Check out Words Work Lab for “phunny photos”, quotes of note, and Tell Me More trivia. Because a little humor goes a long way. wordsworklab.com/community/a-... #humor #funny #communication
September 16, 2025 at 3:01 PM
Enjoy A Cup Full O’Laughter on us! Check out Words Work Lab for “phunny photos”, quotes of note, and Tell Me More trivia. Because a little humor goes a long way. wordsworklab.com/community/a-... #humor #funny #communication
A significant trend: "Communicators are spending more time on sharing the How’s and Why’s of their topics, not just the What..."
There’s a trend in #content creation that's gaining traction. Communicators are spending more time on sharing the How’s and Why’s of their topics, not just the What. Create a richer connection in your writing: wordsworklab.com/trend-spotti...
#communication #marketing #creators #commswithpurpose
#communication #marketing #creators #commswithpurpose
September 17, 2025 at 6:01 PM
A significant trend: "Communicators are spending more time on sharing the How’s and Why’s of their topics, not just the What..."
These Words Work Lab podcasts and other events are as inspiring as promised! Make time to listen. You'll enjoy it and learn a lot at the same time. #communication #podcasts #storytelling
Have you checked out the Words Work Lab podcast yet? Be inspired by writers, poets, authors, content creators, musicians, and other storytellers who share their personal stories with us. It’s lively, thought-provoking, and often surprising. wordsworklab.com/events/ #communication #podcasts
Events
Interviews, appearances, and podcast conversations featuring today's communication leaders
wordsworklab.com
September 9, 2025 at 5:29 PM
These Words Work Lab podcasts and other events are as inspiring as promised! Make time to listen. You'll enjoy it and learn a lot at the same time. #communication #podcasts #storytelling
“You want to be trusted for what you know — don’t be the person who helps dumb things down.” Words Work Lab contributor @lisamtp.bsky.social shares lessons from her career as a reporter, writer, editor, comms director, and publicist — collected here in these “Five Comms Commandments”
Check out this hilarious read from @lisampt.bsky.social and Words Work Lab contributor. In her "Five Comms Commandments" she shares her hard-earned wisdom and more than a few wisecracks about what she's learned from a career spanning editing, writing, editorial, PR. wordsworklab.com/lab-works/fi...
Five Comms Commandments: Lessons from Working in Corporate Comms, Academia, and News
No matter what comms work you're doing, in a newsroom, classroom, or corporate office, succeed with our Five Comms Commandments.
wordsworklab.com
August 21, 2025 at 3:47 AM
“You want to be trusted for what you know — don’t be the person who helps dumb things down.” Words Work Lab contributor @lisamtp.bsky.social shares lessons from her career as a reporter, writer, editor, comms director, and publicist — collected here in these “Five Comms Commandments”
"Shared by all [communicators] is the challenge of compelling storytelling and communicating with intention...."
Join us at wordsworklab.bsky.social and wordsworklab.com/join/
Join us at wordsworklab.bsky.social and wordsworklab.com/join/
Strategic Communicators. Marketers. Media Makers. Writers. Authors. Content Creators.
We believe all communicators have more in common than ever before. All care about compelling storytelling and communicating with intention. Be inspired with Words Work Lab. wordsworklab.com/join/
#communication
We believe all communicators have more in common than ever before. All care about compelling storytelling and communicating with intention. Be inspired with Words Work Lab. wordsworklab.com/join/
#communication
August 9, 2025 at 6:31 PM
"Shared by all [communicators] is the challenge of compelling storytelling and communicating with intention...."
Join us at wordsworklab.bsky.social and wordsworklab.com/join/
Join us at wordsworklab.bsky.social and wordsworklab.com/join/
Reposted by Mark Stencel
I wrote about why you need a tip jar in my personal newsletter this week. I made maybe $2k from tips in the last 6 months. Not that reliable but also...it's $2k!
I use Buy Me a Coffee for my tip jar. Let me explain why.
preview.mailerlite.io/emails/webvi...
I use Buy Me a Coffee for my tip jar. Let me explain why.
preview.mailerlite.io/emails/webvi...
April 20, 2025 at 3:40 PM
I wrote about why you need a tip jar in my personal newsletter this week. I made maybe $2k from tips in the last 6 months. Not that reliable but also...it's $2k!
I use Buy Me a Coffee for my tip jar. Let me explain why.
preview.mailerlite.io/emails/webvi...
I use Buy Me a Coffee for my tip jar. Let me explain why.
preview.mailerlite.io/emails/webvi...
"Influencer is a marketing term," says @lizkellynelson.com, founder of the "Project C" newsletter. "Why are we, as journalists, promulgating that to describe the kind of work we do?" More from Liz in this article from Editor & Publisher...
The new ‘army’ of journalists: Creators and influencers impact our industry - Editor and Publisher
As creator and influencer journalism reshapes news, traditional media is learning from social-first journalists who connect deeply with audiences. Platforms like YouTube, TikTok and Substack are now k...
www.editorandpublisher.com
March 5, 2025 at 4:54 PM
"Influencer is a marketing term," says @lizkellynelson.com, founder of the "Project C" newsletter. "Why are we, as journalists, promulgating that to describe the kind of work we do?" More from Liz in this article from Editor & Publisher...
An insightful model from @lizkellynelson.com....
The news ecosystem is evolving. The lines between journalism, content creation and AI-generated news are blurring. A new framework is needed to better define these shifts. This piece maps the spectrum – from “Trad News” to emerging creator models. Take a look:
🔗 projectc.beehiiv.com/p/from-trad-...
🔗 projectc.beehiiv.com/p/from-trad-...
From 'Trad News' to AI: The evolving journalism landscape
A visual breakdown of how and where news is produced in 2025
projectc.beehiiv.com
February 21, 2025 at 3:00 PM
An insightful model from @lizkellynelson.com....
Reposted by Mark Stencel
Are content creators the new bloggers of the 2020s? As influencers gain trust as news sources, KMF25 brought together a panel of social media experts to discuss how creators are gaining news audiences by building trust & engagement ⬇️
February 19, 2025 at 11:00 PM
Are content creators the new bloggers of the 2020s? As influencers gain trust as news sources, KMF25 brought together a panel of social media experts to discuss how creators are gaining news audiences by building trust & engagement ⬇️
Reposted by Mark Stencel
According to this counter, BlueSky will soon hit 30 million. bsky-users.theo.io
Bluesky User Counter
bsky-users.theo.io
January 26, 2025 at 7:30 PM
According to this counter, BlueSky will soon hit 30 million. bsky-users.theo.io
Reposted by Mark Stencel
Launch your career as an independent creator journalist, guided by me and a stellar crew!
I'm teaching a module on business basics and how to make sure that you can afford to go solo, both emotionally and financially. (Forever a strategist, in both work and life.)
More deets, and signup ⬇️
I'm teaching a module on business basics and how to make sure that you can afford to go solo, both emotionally and financially. (Forever a strategist, in both work and life.)
More deets, and signup ⬇️
🗞️ Journalists: Ready to go solo? Project C's Going Solo workshop is built for you. Learn to grow your audience, build sustainable revenue and create impactful journalism — on your own terms.
👉 Sign up now: projectc.biz/goingsolo
👉 Sign up now: projectc.biz/goingsolo
January 26, 2025 at 5:15 PM
Launch your career as an independent creator journalist, guided by me and a stellar crew!
I'm teaching a module on business basics and how to make sure that you can afford to go solo, both emotionally and financially. (Forever a strategist, in both work and life.)
More deets, and signup ⬇️
I'm teaching a module on business basics and how to make sure that you can afford to go solo, both emotionally and financially. (Forever a strategist, in both work and life.)
More deets, and signup ⬇️
Are you interested in independent creator journalism? Sign up for "Going Solo," a 6-week workshop starting 2/27 led by the best in the biz: @lizkellynelson.com, @ryankellett.com, @blairhickman.bsky.social, @caitlindewey.bsky.social, @lexroman.com and Lynn Walsh. Details: www.projectc.biz/goingsolo
Going Solo Workshop | Project C
www.projectc.biz
January 25, 2025 at 1:03 AM
Are you interested in independent creator journalism? Sign up for "Going Solo," a 6-week workshop starting 2/27 led by the best in the biz: @lizkellynelson.com, @ryankellett.com, @blairhickman.bsky.social, @caitlindewey.bsky.social, @lexroman.com and Lynn Walsh. Details: www.projectc.biz/goingsolo
"Never edit just to edit. Some of the best editing jobs I’ve ever done have been the pieces of work that I’ve edited the least."
-- Glenn Stout, coach, consultant and freelance editor, in a @niemanstoryboard.org interview with Carly Stern
-- Glenn Stout, coach, consultant and freelance editor, in a @niemanstoryboard.org interview with Carly Stern
December 31, 2024 at 6:03 PM
"Never edit just to edit. Some of the best editing jobs I’ve ever done have been the pieces of work that I’ve edited the least."
-- Glenn Stout, coach, consultant and freelance editor, in a @niemanstoryboard.org interview with Carly Stern
-- Glenn Stout, coach, consultant and freelance editor, in a @niemanstoryboard.org interview with Carly Stern
Reposted by Mark Stencel
Have you heard the latest episode of The Poynter Report Podcast?
An industry veteran discusses how local TV news can charter a path forward in an era when younger audiences have little interest in watching a traditional news cast.
Listen now:
www.poynter.org/business-wor...
An industry veteran discusses how local TV news can charter a path forward in an era when younger audiences have little interest in watching a traditional news cast.
Listen now:
www.poynter.org/business-wor...
The path forward for diminishing local TV news? Less TV. - Poynter
In the latest episode of ‘The Poynter Report Podcast,’ media veteran Elliott Wiser dramatically reimagines local TV news to ensure its survival
www.poynter.org
December 19, 2024 at 2:40 PM
Have you heard the latest episode of The Poynter Report Podcast?
An industry veteran discusses how local TV news can charter a path forward in an era when younger audiences have little interest in watching a traditional news cast.
Listen now:
www.poynter.org/business-wor...
An industry veteran discusses how local TV news can charter a path forward in an era when younger audiences have little interest in watching a traditional news cast.
Listen now:
www.poynter.org/business-wor...
"An editor who was fired for talking to us. A tipster’s massive find..." ...and more. Managing editor @itsren.bsky.social gathers up the year's best offerings from @poynterinstitute.bsky.social. Read on. www.poynter.org/commentary/2...
Editor’s choice: 15 of the best Poynter articles from 2024 - Poynter
A retrospective of a cult classic journalism movie. An editor who was fired for talking to us. A tipster’s massive find. What a year it was.
www.poynter.org
December 30, 2024 at 1:43 PM
"An editor who was fired for talking to us. A tipster’s massive find..." ...and more. Managing editor @itsren.bsky.social gathers up the year's best offerings from @poynterinstitute.bsky.social. Read on. www.poynter.org/commentary/2...
From sanewashing to ageism... Here's a look at how NPR Public Editor @kellymcb.bsky.social and her team respond to complaints and concerns. Kelly also leads the ethics and leadership work at @poynterinstitute.bsky.social. (And h/t to NPR's @edeggans.bsky.social)
The Top 5 NPR Public Editor newsletters for 2024
You like it when we're hard on NPR
www.npr.org
December 20, 2024 at 12:34 PM
From sanewashing to ageism... Here's a look at how NPR Public Editor @kellymcb.bsky.social and her team respond to complaints and concerns. Kelly also leads the ethics and leadership work at @poynterinstitute.bsky.social. (And h/t to NPR's @edeggans.bsky.social)
The challenge: "[W]ith so much information (and misinformation) flying around, it’s clear the traditional approach isn’t cutting it. People are overwhelmed, exhausted, and, in many cases, just tuning out." Lynn Walsh of @trustingnews.bsky.social tells us what news people can do about it....
Assistant Director Lynn Walsh for the @niemanlab.org predictions: “For too long, newsrooms have created content based on their own routines, preferences, and platforms ... without really thinking about what the audience wants — or can keep up with."
www.niemanlab.org/2024/12/focu...
www.niemanlab.org/2024/12/focu...
Focusing on what people actually need
"For too long, newsrooms have created content based on their own routines, preferences, and platforms, churning out long stories or endless updates without really thinking about what the audience want...
www.niemanlab.org
December 18, 2024 at 10:38 PM
The challenge: "[W]ith so much information (and misinformation) flying around, it’s clear the traditional approach isn’t cutting it. People are overwhelmed, exhausted, and, in many cases, just tuning out." Lynn Walsh of @trustingnews.bsky.social tells us what news people can do about it....