Lex Roman
banner
lexroman.com
Lex Roman
@lexroman.com
Writer and publisher of revenuerulebreaker.com and paidnewsletterplaybook.com. Creator of The Legends Network. I write about how people make money online and I host events for creatives on growth and monetization.

📍 Bogotá 🍑 Atlanta 🏳️‍🌈 they/them
Pinned
Want to grow your newsletter, business or membership in 2026? Join me for revenue boosting events from Jan-Mar. $29 a session or $99 for a season pass. Paid subscribers get half off both

www.revenuerulebreaker.com/events/
Join us for live sessions on growth and monetization
Want to build your business with more motivation and direction? Join us all of Q1 for live sessions on growing your newsletter, forming partnerships and building community
www.revenuerulebreaker.com
What you have to fundamentally internalize as an indie media maker is that what you are building is countercultural.

All systems will fight you the whole way through. Many people will tell you it can’t be done. No one will see the full vision but you.

And you have to do it anyway.
February 8, 2026 at 9:01 PM
I’m taking pitches about memberships, subscriptions and communities for March publication.

Pitch me something specific, timely and interesting. Nothing generic about how your whole membership works

www.revenuerulebreaker.com/contributor-...
February 8, 2026 at 8:20 PM
Tomorrow, I'm announcing the details for my first ever group retreat. I’m so beyond psyched to meet up with Legendary creative entrepreneurs and explore one of my favorite regions on Earth. The agenda is handcrafted for connection and conversations.

Only available for Legends (my paid subscribers)
February 8, 2026 at 5:31 PM
Ciclovía con amigos 🚲🚲🚲
February 8, 2026 at 4:48 PM
You kiss your grandmother with your podcast title?

Deborah Copperud was skeptical that podcasts with swear words could be successful...until she spoke to some podcasters whose profane show titles were driving audience growth

www.revenuerulebreaker.com/you-kiss-you...
February 8, 2026 at 4:22 PM
Are you switching to Ghost? Come learn how to use Outpost to get, keep and win back more paying subscribers. Ask the Outpost team your questions directly!

Coming up next Tuesday and it's FREE

luma.com/mp1i5386
Get started with Outpost for publishers switching to Ghost (Free event) · Luma
This is a free event, held in partnership with Outpost Publishers Cooperative. Are you switching to Ghost? Come learn how to use Outpost to get, keep and win…
luma.com
February 8, 2026 at 4:05 PM
I do genuinely like organizing and campaign work in Georgia much better than California. Georgia takes a lot of shit for being a red state. Something people say casually when they don’t know jack shit about how the South actually works.

But people who live in Georgia they fight hard. And have been.
February 8, 2026 at 1:36 PM
I'm posting a full vlog of my work week tomorrow. It was fun to make. I hope it's fun to watch.

www.youtube.com/@lexromanwas...
February 8, 2026 at 1:01 PM
If your stance about Substack or TikTok or whatever else is “(shrug) all platforms are bad,” you actually know nothing about the technology that is available to you.
February 8, 2026 at 12:34 PM
Reposted by Lex Roman
This isn’t new news as such, but people keep being surprised by it, so it’s worth repeating. Substack hosts, profits from, and promotes explicitly Nazi content, and if you are adding value to that network, you are helping them to do so. www.theguardian.com/media/2026/f...
Revealed: How Substack makes money from hosting Nazi newsletters
Exclusive: Site takes a cut of subscriptions to content that promotes far-right ideology, white supremacy and antisemitism
www.theguardian.com
February 7, 2026 at 5:07 PM
i will not get sucked back into LA politics
i will not get sucked back into LA politics
i will not get sucked back into LA politics
i will not get sucked back into LA politics
i will not get sucked back into LA politics
February 8, 2026 at 3:44 AM
Reposted by Lex Roman
Tomorrow: can you get away with swearing in your podcast title? Writer and podcaster Deborah Copperud talks to notable podcasters with profane titles to find out.

revenuerulebreaker.com/newsletter
February 7, 2026 at 5:28 PM
im just glad no one involves me in their political campaigns anymore. i am just a lowly phonebanker and canvasser and its a pleasure to be this free
February 7, 2026 at 11:03 PM
Reposted by Lex Roman
Political earthquake. Nithya Raman is running for mayor.

Not only does this pose a serious threat to Mayor Bass, but it reframes the June primary in a way that benefits down ballot progressives in other city races.
February 7, 2026 at 5:19 PM
Reposted by Lex Roman
Yes, I see these rumors that LA City Councilmember Nithya Raman might run for mayor. And I am also hearing this from credible sources. She's got literally hours to decide lol
February 7, 2026 at 4:13 PM
Its so nice to have friends visit me 😊

📍Monserrate/La Candelaria, Bogotá
February 7, 2026 at 10:01 PM
The idea of one sided audience is fading. More of us are going to develop community-centered media. Events, gatherings, Discords, active comments, and trips are becoming staple perks of the indie media scene.
February 7, 2026 at 8:32 PM
Tomorrow: can you get away with swearing in your podcast title? Writer and podcaster Deborah Copperud talks to notable podcasters with profane titles to find out.

revenuerulebreaker.com/newsletter
February 7, 2026 at 5:28 PM
I’m announcing the destination and trip details for the Legends 2026 Retreat on Tuesday. Monday preview for Lifetime Legends. Only 16 spots avail.

If you like hanging with smart, experienced creatives, we are your people. Join us by Tuesday.

Any guesses on where we’re headed? 👀
February 7, 2026 at 2:30 PM
I have no idea where all this list growth is coming from and sometimes I really miss beehiiv’s source analytics which are the best in the industry but i dont miss them enough to deal with their web builder
February 7, 2026 at 1:19 PM
I’m trying something new with YouTube: business vlogs. I vlogged my whole work week. Where I worked. What I did. Problems that came up. I think it turned out well but you’re gonna tell me on Monday 🍿

youtube.com/shorts/tNAPK...
I’m trying to get into business vlogging #businessvlog #businessvlogs
YouTube video by Lex Roman
youtube.com
February 7, 2026 at 1:06 PM
Reposted by Lex Roman
multiple people have asked me: what amount of money would fix this, and there is one simple truth:

the easiest way to help people is to do it directly.

we could have a giant pile of money and there is still no easy way to get it to at-risk people in an authoritarian regime.
February 7, 2026 at 5:20 AM
This is the way to the future
it is absolutely wild that random people on the internet have kept thousands and thousands of minnesota families housed this month

my friend and followers helped pay around maybe 130-140 people’s rent in the past 6 days? like. so much of it was just you guys. it is insane to me, this platform.
February 7, 2026 at 5:52 AM
Reposted by Lex Roman
it is absolutely wild that random people on the internet have kept thousands and thousands of minnesota families housed this month

my friend and followers helped pay around maybe 130-140 people’s rent in the past 6 days? like. so much of it was just you guys. it is insane to me, this platform.
February 7, 2026 at 5:10 AM
Bogotá every time my friends come into town after hearing me say “it really doesn’t rain that much”
elmo with a lightning bolt behind him and the word thunder
ALT: elmo with a lightning bolt behind him and the word thunder
media.tenor.com
February 7, 2026 at 12:08 AM