Lex Roman
@lexroman.com
Creator of revenuerulebreaker.com and paidnewsletterplaybook.com
🌎 Traveling LatAm 🍑 Atlanta 🏳️🌈 they/them
🌎 Traveling LatAm 🍑 Atlanta 🏳️🌈 they/them
Pinned
Lex Roman
@lexroman.com
· 7d
Join us for live sessions on growth and monetization
Want to build your business with more motivation and direction? Join us all of Q1 for live sessions on growing your newsletter, forming partnerships and building community
www.revenuerulebreaker.com
Want to grow your newsletter, business or membership in 2026? Join me for revenue boosting events from Jan-Mar. $29 a session or $99 for a season pass. Paid subscribers get half off both
www.revenuerulebreaker.com/events/
www.revenuerulebreaker.com/events/
Reposted by Lex Roman
Alright, y'all. I'm (@lyneka.bsky.social) on dinner duty tonight. I wish you all happy holidays! I’ll be back after Christmas to update folks on our goal. If you’d like to help us reach it, please consider making a one-time or monthly donation. I believe we're at 250+ donors and at 60% of our goal.
We need your help! So far, we’ve raised $16,000 from 164 donors, which tells us that a lot of people understand the importance of this work. We train incarcerated writers and publish their stories. Our goal is to raise $50,000 by Dec. 31. Can you support our work?
Donate | Prison Journalism Project
Prison Journalism Project is supported by people like you. Support Prison Journalism Project today.
prisonjournalismproject.fundjournalism.org
December 24, 2025 at 10:26 PM
Alright, y'all. I'm (@lyneka.bsky.social) on dinner duty tonight. I wish you all happy holidays! I’ll be back after Christmas to update folks on our goal. If you’d like to help us reach it, please consider making a one-time or monthly donation. I believe we're at 250+ donors and at 60% of our goal.
Merry Christmas to me! Here’s an excellent takedown of one of Substack’s lead investors by @markstenberg.bsky.social
www.tiktok.com/t/ZP8y5d5SF/
www.tiktok.com/t/ZP8y5d5SF/
My biggest story of the year is also my last story for the year — that’s kismet! Read my investigation of The Chernin Group for @Adweek at the link in bio.
TikTok video by mark.stenberg3
www.tiktok.com
December 25, 2025 at 2:09 AM
Merry Christmas to me! Here’s an excellent takedown of one of Substack’s lead investors by @markstenberg.bsky.social
www.tiktok.com/t/ZP8y5d5SF/
www.tiktok.com/t/ZP8y5d5SF/
I haven’t spent Christmas at home in years. Here’s where I spent the last 4
2021: Palm Springs
2022: Key West with Uncle Mark
2023: Savannah
2024: Athens
2021: Palm Springs
2022: Key West with Uncle Mark
2023: Savannah
2024: Athens
December 25, 2025 at 2:01 AM
I haven’t spent Christmas at home in years. Here’s where I spent the last 4
2021: Palm Springs
2022: Key West with Uncle Mark
2023: Savannah
2024: Athens
2021: Palm Springs
2022: Key West with Uncle Mark
2023: Savannah
2024: Athens
Moved the youtube editing to a cafe TO BE MORE FESTIVE IS THIS FESTIVE
December 24, 2025 at 9:18 PM
Moved the youtube editing to a cafe TO BE MORE FESTIVE IS THIS FESTIVE
1 MORE LEGEND AND WE'LL HIT OUR MILESTONE OF 200 WOWWWWWWWEEEEEE
I'm building the directory already and you'll have it in the new year 🏆
I'm building the directory already and you'll have it in the new year 🏆
Allison Boaz just became a Legend! If you want to be part of my creative network, you can become one too.
Become a Legend and get more from your time online
Legends is a network of creative entrepreneurs doing cool shit and helping each other spread the word.
revenuerulebreaker.com
December 24, 2025 at 6:09 PM
1 MORE LEGEND AND WE'LL HIT OUR MILESTONE OF 200 WOWWWWWWWEEEEEE
I'm building the directory already and you'll have it in the new year 🏆
I'm building the directory already and you'll have it in the new year 🏆
Reposted by Lex Roman
Autonomy News is two people (me and @garnethenderson.com) working without a salary or benefits.
Support our end-of-year campaign with a tax-deductible gift so we can bring you even more accountability reporting in 2026:
autonomy-news.monkeypod.io/give/support...
Support our end-of-year campaign with a tax-deductible gift so we can bring you even more accountability reporting in 2026:
autonomy-news.monkeypod.io/give/support...
Help Us Reach Our Stretch Goal of $75,000! | Autonomy News
_**Update 12/2/25:** Thanks to generous offline donations, we surpassed our initial goal of $50,00...
autonomy-news.monkeypod.io
December 23, 2025 at 11:06 PM
Autonomy News is two people (me and @garnethenderson.com) working without a salary or benefits.
Support our end-of-year campaign with a tax-deductible gift so we can bring you even more accountability reporting in 2026:
autonomy-news.monkeypod.io/give/support...
Support our end-of-year campaign with a tax-deductible gift so we can bring you even more accountability reporting in 2026:
autonomy-news.monkeypod.io/give/support...
Reposted by Lex Roman
Freelancing for the first time can feel a lot like working at a start-up with a staff of one – it’s easy to get overwhelmed! That’s why the IIJ has created the Freelance Quick Start Guide, a free resource to get you launched: bit.ly/iijquickstart
December 24, 2025 at 6:00 PM
Freelancing for the first time can feel a lot like working at a start-up with a staff of one – it’s easy to get overwhelmed! That’s why the IIJ has created the Freelance Quick Start Guide, a free resource to get you launched: bit.ly/iijquickstart
Reposted by Lex Roman
welcome to the Second Annual Bluesky Christmas Eve Snowball Fight!
please drop a take in the replies and I or someone else will be along to belligerently interpret whatever you said in the worst possible light
please drop a take in the replies and I or someone else will be along to belligerently interpret whatever you said in the worst possible light
it’s Christmas Eve morning and apparently Bluesky is in a fightin’ mood today.
please drop a take in the replies and I or someone else will be along to belligerently interpret whatever you said in the worst possible light
please drop a take in the replies and I or someone else will be along to belligerently interpret whatever you said in the worst possible light
December 24, 2025 at 2:34 PM
welcome to the Second Annual Bluesky Christmas Eve Snowball Fight!
please drop a take in the replies and I or someone else will be along to belligerently interpret whatever you said in the worst possible light
please drop a take in the replies and I or someone else will be along to belligerently interpret whatever you said in the worst possible light
Allison Boaz just became a Legend! If you want to be part of my creative network, you can become one too.
Become a Legend and get more from your time online
Legends is a network of creative entrepreneurs doing cool shit and helping each other spread the word.
revenuerulebreaker.com
December 24, 2025 at 4:06 PM
Allison Boaz just became a Legend! If you want to be part of my creative network, you can become one too.
*me side eyeing all the holiday hustle messaging while also editing my Year in Review video*
My 2025 Year in Review goes live for paid subscribers on Friday along with a BTS video on YouTube.
My 2025 Year in Review goes live for paid subscribers on Friday along with a BTS video on YouTube.
December 24, 2025 at 2:54 PM
*me side eyeing all the holiday hustle messaging while also editing my Year in Review video*
My 2025 Year in Review goes live for paid subscribers on Friday along with a BTS video on YouTube.
My 2025 Year in Review goes live for paid subscribers on Friday along with a BTS video on YouTube.
We are 2 away from 200 Legends.
When we hit that milestone, we unlock a perk for ALL LEGENDS. A directory of our creative network. Legends are always asking me “who does web design” or “who else lives in Portland” and now you’ll know!
Become a Legend: www.revenuerulebreaker.com/why-become-a...
When we hit that milestone, we unlock a perk for ALL LEGENDS. A directory of our creative network. Legends are always asking me “who does web design” or “who else lives in Portland” and now you’ll know!
Become a Legend: www.revenuerulebreaker.com/why-become-a...
Why become a Legend
The Legends are a loose network of creatives playing by their own rules. They are the backers and beneficiaries of this publication and so much more.
www.revenuerulebreaker.com
December 24, 2025 at 2:10 PM
We are 2 away from 200 Legends.
When we hit that milestone, we unlock a perk for ALL LEGENDS. A directory of our creative network. Legends are always asking me “who does web design” or “who else lives in Portland” and now you’ll know!
Become a Legend: www.revenuerulebreaker.com/why-become-a...
When we hit that milestone, we unlock a perk for ALL LEGENDS. A directory of our creative network. Legends are always asking me “who does web design” or “who else lives in Portland” and now you’ll know!
Become a Legend: www.revenuerulebreaker.com/why-become-a...
I could not run my paid Ghost blog without Outpost.
Here's everything I set up before I launched.
youtu.be/rSqn67-iwfk?...
Here's everything I set up before I launched.
youtu.be/rSqn67-iwfk?...
Starting a Ghost blog in 2025? You need this to make money
Check out Outpost for free: https://outpost.pub/ Ghost is great, if you're just blogging, but if you want to actually monetize your blog or newsletter, you also need Outpost. Outpost is a powerful marketing and monetization tool that works with your Ghost blog to sell your subscriptions, keep members around, reduce churn and show off sponsors. In this video, I show you my launch set up with Outpost. Exactly what I wanted to make sure was live BEFORE LAUNCH. If you've been thinking about using Outpost for your Ghost publication, this video will help you decide. This video is not sponsored but Outpost is my featured partner this year. Learn about our partnership at https://lexroman.com/outpost 👀 IN THIS VIDEO - Sending AUTOMATIC welcome, upsell, and retention emails - Failed PAYMENT RECOVERY for subscriptions - DYNAMIC call to actions - BETTER analytics for posts and subscriptions - How Outpost pays for itself...
youtu.be
December 24, 2025 at 1:12 AM
I could not run my paid Ghost blog without Outpost.
Here's everything I set up before I launched.
youtu.be/rSqn67-iwfk?...
Here's everything I set up before I launched.
youtu.be/rSqn67-iwfk?...
You are not thinking big enough about your brand partnerships.
Signed this Christmas tree made out of Stella Artois glasses
Signed this Christmas tree made out of Stella Artois glasses
December 24, 2025 at 1:11 AM
You are not thinking big enough about your brand partnerships.
Signed this Christmas tree made out of Stella Artois glasses
Signed this Christmas tree made out of Stella Artois glasses
Reposted by Lex Roman
Happy holidays, dear readers! Our gift to you: big ‘ol .csv files, a public records request guide and behind-the-scenes info from our investigative series on Flock cameras, all available to download at the link below. We've also included a guide on how you can request your own Flock docs:
Happy holidays! Here’s all our Flock data – RANGE Media
Our gift to you: big ‘ol .csv files, a public records request guide and behind-the-scenes info from our investigative series on Flock cameras.
rangemedia.co
December 24, 2025 at 1:07 AM
Happy holidays, dear readers! Our gift to you: big ‘ol .csv files, a public records request guide and behind-the-scenes info from our investigative series on Flock cameras, all available to download at the link below. We've also included a guide on how you can request your own Flock docs:
Reposted by Lex Roman
Subscriptions are both the procrastinator's delight and maybe the best gifts? Got my brother a subscription to the Baffler and the London Review of Books for Christmas last year. We spent all year texting about the nerdiest LRB reviews we read. This year he just wants us to renew them both.
December 18, 2025 at 8:52 PM
Subscriptions are both the procrastinator's delight and maybe the best gifts? Got my brother a subscription to the Baffler and the London Review of Books for Christmas last year. We spent all year texting about the nerdiest LRB reviews we read. This year he just wants us to renew them both.
Reposted by Lex Roman
“Leaving behind over 3 million followers” is a crazy thing to write lol
December 23, 2025 at 7:50 PM
“Leaving behind over 3 million followers” is a crazy thing to write lol
Want to grow your newsletter BUT don’t wanna pay Facebook? Pay other creators to grow your list
Here’s newsletter ads you can book for less than $500
www.paidnewsletterplaybook.com/newsletter-a...
Here’s newsletter ads you can book for less than $500
www.paidnewsletterplaybook.com/newsletter-a...
December 23, 2025 at 7:17 PM
Want to grow your newsletter BUT don’t wanna pay Facebook? Pay other creators to grow your list
Here’s newsletter ads you can book for less than $500
www.paidnewsletterplaybook.com/newsletter-a...
Here’s newsletter ads you can book for less than $500
www.paidnewsletterplaybook.com/newsletter-a...
Reposted by Lex Roman
404 Media is about to enter energy saver mode. We're still publishing throughout the week, however, so watch your inbox / RSS / the @404media.co feed and you won't miss us too badly.
Before we all slip into the ether, I wanted to highlight a few stories I published this year that stuck out. 🧵🪡
Before we all slip into the ether, I wanted to highlight a few stories I published this year that stuck out. 🧵🪡
December 23, 2025 at 5:00 PM
404 Media is about to enter energy saver mode. We're still publishing throughout the week, however, so watch your inbox / RSS / the @404media.co feed and you won't miss us too badly.
Before we all slip into the ether, I wanted to highlight a few stories I published this year that stuck out. 🧵🪡
Before we all slip into the ether, I wanted to highlight a few stories I published this year that stuck out. 🧵🪡
GUYS WE ARE 2 LEGENDS AWAY FROM 200! When we hit 200, we unlock a new perk for all paid subscribers.
Learn about these perks and JOIN US 🤩🤩🤩
www.revenuerulebreaker.com/the-perks-of...
Learn about these perks and JOIN US 🤩🤩🤩
www.revenuerulebreaker.com/the-perks-of...
The everexpanding perks of being a Legend
List of new perks we unlock as Legends grows
www.revenuerulebreaker.com
December 23, 2025 at 4:57 PM
GUYS WE ARE 2 LEGENDS AWAY FROM 200! When we hit 200, we unlock a new perk for all paid subscribers.
Learn about these perks and JOIN US 🤩🤩🤩
www.revenuerulebreaker.com/the-perks-of...
Learn about these perks and JOIN US 🤩🤩🤩
www.revenuerulebreaker.com/the-perks-of...
Sheryl Garratt just became a Legend! If you want to be part of my creative network, you can become one too.
Become a Legend and get more from your time online
Legends is a network of creative entrepreneurs doing cool shit and helping each other spread the word.
revenuerulebreaker.com
December 23, 2025 at 4:44 PM
Sheryl Garratt just became a Legend! If you want to be part of my creative network, you can become one too.
I really hate when people call what's happening at Substack enshittification. I find that term to be a flat way to describe what's actually very different business behavior.
Substack's leaders were always clout chasers who couldn't run the business. We're just finally seeing that.
Substack's leaders were always clout chasers who couldn't run the business. We're just finally seeing that.
December 23, 2025 at 3:19 PM
I really hate when people call what's happening at Substack enshittification. I find that term to be a flat way to describe what's actually very different business behavior.
Substack's leaders were always clout chasers who couldn't run the business. We're just finally seeing that.
Substack's leaders were always clout chasers who couldn't run the business. We're just finally seeing that.
Tara Lassiter just became a Legend! If you want to be part of my creative network, you can become one too.
Become a Legend and get more from your time online
Legends is a network of creative entrepreneurs doing cool shit and helping each other spread the word.
revenuerulebreaker.com
December 23, 2025 at 2:22 PM
Tara Lassiter just became a Legend! If you want to be part of my creative network, you can become one too.
I get most of my Atlanta news from Hoodanchorye and until I started following him I had no idea how many cars were driving into buildings
www.tiktok.com/t/ZP8yDWkwn/
www.tiktok.com/t/ZP8yDWkwn/
December 23, 2025 at 7:09 AM
I get most of my Atlanta news from Hoodanchorye and until I started following him I had no idea how many cars were driving into buildings
www.tiktok.com/t/ZP8yDWkwn/
www.tiktok.com/t/ZP8yDWkwn/
where's eric adams when you need him
Parents everywhere are terrified that their teens’ sudden need to download the forbidden 60 minutes story is a gateway drug to wanting even more news
December 23, 2025 at 2:42 AM
where's eric adams when you need him
Reposted by Lex Roman
whenever I work with the students or interns I feel like everything is going to be okay & the future is very very bright; I wish everyone had access to hope on tap like I do
December 23, 2025 at 2:34 AM
whenever I work with the students or interns I feel like everything is going to be okay & the future is very very bright; I wish everyone had access to hope on tap like I do