Mark Valasik
@markvee.bsky.social
Fractional CMO for B2B SaaS, author of the Marketing Right Side Up newsletter
We truly live in the dumbest timeline.
All marketers and social media managers rejoice, this is now THE ultimate benchmark for whenever you accidentally post & comment under company account!
“Hey, I know it’s not ideal, but at least it’s not as bad sharing our war plans with a journalist 🤷🏻♂️”
All marketers and social media managers rejoice, this is now THE ultimate benchmark for whenever you accidentally post & comment under company account!
“Hey, I know it’s not ideal, but at least it’s not as bad sharing our war plans with a journalist 🤷🏻♂️”
March 25, 2025 at 8:03 AM
We truly live in the dumbest timeline.
All marketers and social media managers rejoice, this is now THE ultimate benchmark for whenever you accidentally post & comment under company account!
“Hey, I know it’s not ideal, but at least it’s not as bad sharing our war plans with a journalist 🤷🏻♂️”
All marketers and social media managers rejoice, this is now THE ultimate benchmark for whenever you accidentally post & comment under company account!
“Hey, I know it’s not ideal, but at least it’s not as bad sharing our war plans with a journalist 🤷🏻♂️”
🚀 #Socialmediamarketing is changing. No more algorithms, no more ad-farming, just trust, community, and real engagement.
How will brands survive in the Fediverse? By building relationships, not hacking reach.
Here’s what’s next for marketing in a decentralized world: 👇
How will brands survive in the Fediverse? By building relationships, not hacking reach.
Here’s what’s next for marketing in a decentralized world: 👇
The Social Web, Episode 3: Future of Marketing | MKTRSU #28
Social media marketing is changing. No more algorithms—just trust, community, and real engagement. Here’s how brands can thrive in the Fediverse. | Marketing Right Side Up #28
buff.ly
February 21, 2025 at 3:49 PM
🚀 #Socialmediamarketing is changing. No more algorithms, no more ad-farming, just trust, community, and real engagement.
How will brands survive in the Fediverse? By building relationships, not hacking reach.
Here’s what’s next for marketing in a decentralized world: 👇
How will brands survive in the Fediverse? By building relationships, not hacking reach.
Here’s what’s next for marketing in a decentralized world: 👇
February 12, 2025 at 3:44 PM
"Social media is a discourse machine"
I've been thinking about this sentence a lot these past couple days.
I've been thinking about this sentence a lot these past couple days.
February 7, 2025 at 11:51 PM
"Social media is a discourse machine"
I've been thinking about this sentence a lot these past couple days.
I've been thinking about this sentence a lot these past couple days.
🚨 #Socialmedia is collapsing
AI content. Pay-to-play. Big Social bending over for politics. Internet becoming less social.
Enter: The Social Web aka #Fediverse
Tired of algorithm BS? Read what’s next. 👇
AI content. Pay-to-play. Big Social bending over for politics. Internet becoming less social.
Enter: The Social Web aka #Fediverse
Tired of algorithm BS? Read what’s next. 👇
The Social Web, Episode 1: Introduction | MKTRSU #26
Social media is collapsing into AI-driven chaos. But there’s an escape: the Social Web. Discover how the Fediverse could be the future | Marketing Right Side Up
buff.ly
February 6, 2025 at 7:39 PM
🚨 #Socialmedia is collapsing
AI content. Pay-to-play. Big Social bending over for politics. Internet becoming less social.
Enter: The Social Web aka #Fediverse
Tired of algorithm BS? Read what’s next. 👇
AI content. Pay-to-play. Big Social bending over for politics. Internet becoming less social.
Enter: The Social Web aka #Fediverse
Tired of algorithm BS? Read what’s next. 👇
🚀 THE FUTURE OF SOCIAL MEDIA 🚀
Imagine if social media worked like email.
You send a message from Gmail to a Yahoo inbox through the Outlook app—and it just works.
So why can’t we do this on #socialmedia ? Well… we could. Let me explain. 🧵👇
Imagine if social media worked like email.
You send a message from Gmail to a Yahoo inbox through the Outlook app—and it just works.
So why can’t we do this on #socialmedia ? Well… we could. Let me explain. 🧵👇
January 31, 2025 at 1:02 PM
🚀 THE FUTURE OF SOCIAL MEDIA 🚀
Imagine if social media worked like email.
You send a message from Gmail to a Yahoo inbox through the Outlook app—and it just works.
So why can’t we do this on #socialmedia ? Well… we could. Let me explain. 🧵👇
Imagine if social media worked like email.
You send a message from Gmail to a Yahoo inbox through the Outlook app—and it just works.
So why can’t we do this on #socialmedia ? Well… we could. Let me explain. 🧵👇
What a year this past week was 👀 Click below and read about:
➡️ TikTok situation getting crazier
➡️ The U.S. plans for Social Media and AI in general
➡️ DeepSeek data controversy
➡️ Instagram updates and ranking clarifications
#socialmedia
https://marketingrightsideup.beehiiv.com/p/the-longest-j…
➡️ TikTok situation getting crazier
➡️ The U.S. plans for Social Media and AI in general
➡️ DeepSeek data controversy
➡️ Instagram updates and ranking clarifications
#socialmedia
https://marketingrightsideup.beehiiv.com/p/the-longest-j…
The Longest January in Social Media | MKTRSU #25
TikTok situation, US plans with social media, the DeepSeek controversy and Instagram’s number of new updates and clarifications | Marketing Right Side Up #25
buff.ly
January 29, 2025 at 4:31 PM
What a year this past week was 👀 Click below and read about:
➡️ TikTok situation getting crazier
➡️ The U.S. plans for Social Media and AI in general
➡️ DeepSeek data controversy
➡️ Instagram updates and ranking clarifications
#socialmedia
https://marketingrightsideup.beehiiv.com/p/the-longest-j…
➡️ TikTok situation getting crazier
➡️ The U.S. plans for Social Media and AI in general
➡️ DeepSeek data controversy
➡️ Instagram updates and ranking clarifications
#socialmedia
https://marketingrightsideup.beehiiv.com/p/the-longest-j…
Fediverse is like the vegan shop of social media.
It's (probably) the healthiest alternative to social media, yet you still shop junk on TikTok, X and Meta.
I do too.
It's (probably) the healthiest alternative to social media, yet you still shop junk on TikTok, X and Meta.
I do too.
January 27, 2025 at 2:45 PM
Fediverse is like the vegan shop of social media.
It's (probably) the healthiest alternative to social media, yet you still shop junk on TikTok, X and Meta.
I do too.
It's (probably) the healthiest alternative to social media, yet you still shop junk on TikTok, X and Meta.
I do too.
US announced Project: Stargate. A massive AI fund.
I mean, it’s a perfect name!
1994 Stargate movie was about a government-funded research of a technology we did not understand, transporting humans into a world of fascism.
As I said, a perfect name!
I mean, it’s a perfect name!
1994 Stargate movie was about a government-funded research of a technology we did not understand, transporting humans into a world of fascism.
As I said, a perfect name!
January 26, 2025 at 7:16 PM
US announced Project: Stargate. A massive AI fund.
I mean, it’s a perfect name!
1994 Stargate movie was about a government-funded research of a technology we did not understand, transporting humans into a world of fascism.
As I said, a perfect name!
I mean, it’s a perfect name!
1994 Stargate movie was about a government-funded research of a technology we did not understand, transporting humans into a world of fascism.
As I said, a perfect name!
Elon Musk is the MAGA Soros on steroids…
…just 60x richer, puppeting the US president, has more media power and actually doing it instead of just unconfirmed rumors
…just 60x richer, puppeting the US president, has more media power and actually doing it instead of just unconfirmed rumors
January 26, 2025 at 3:08 PM
Elon Musk is the MAGA Soros on steroids…
…just 60x richer, puppeting the US president, has more media power and actually doing it instead of just unconfirmed rumors
…just 60x richer, puppeting the US president, has more media power and actually doing it instead of just unconfirmed rumors
Fastest constitutional ban EVER!
TikTok is back online after just 13 hours of service outage, supposedly thanks to Donald Trump.
I’m getting too old for this 💩
TikTok is back online after just 13 hours of service outage, supposedly thanks to Donald Trump.
I’m getting too old for this 💩
January 19, 2025 at 7:26 PM
Fastest constitutional ban EVER!
TikTok is back online after just 13 hours of service outage, supposedly thanks to Donald Trump.
I’m getting too old for this 💩
TikTok is back online after just 13 hours of service outage, supposedly thanks to Donald Trump.
I’m getting too old for this 💩
BREAKING: TikTok officially shutting down in United States on January 19, 2025
👉 What is happening with the US users?
👉 How should advertisers act?
👉 What is RedNote and why should you stay away from it?
👉 And what precedent does this create for other social media?
👉 What is happening with the US users?
👉 How should advertisers act?
👉 What is RedNote and why should you stay away from it?
👉 And what precedent does this create for other social media?
BREAKING: TikTok is officially shutting down. What to do and why avoid RedNote? | MKTRSU #024
After US Supreme Court ruling backed the original law, TikTok is officially shutting down in United States on January 19, 2025. What is happening with the US TikTok users, how should advertisers act,…
buff.ly
January 17, 2025 at 4:04 PM
BREAKING: TikTok officially shutting down in United States on January 19, 2025
👉 What is happening with the US users?
👉 How should advertisers act?
👉 What is RedNote and why should you stay away from it?
👉 And what precedent does this create for other social media?
👉 What is happening with the US users?
👉 How should advertisers act?
👉 What is RedNote and why should you stay away from it?
👉 And what precedent does this create for other social media?
Funniest thing about the TikTok ban is US users flocking to a full-blown Chinese propaganda app that has ToS in Mandarin 😂 people willingly sign off their data and privacy - the exact thing US Congress was scared of in TikTok’s hypothetical future.
Ah, never change internet.
Ah, never change internet.
January 15, 2025 at 2:20 AM
Funniest thing about the TikTok ban is US users flocking to a full-blown Chinese propaganda app that has ToS in Mandarin 😂 people willingly sign off their data and privacy - the exact thing US Congress was scared of in TikTok’s hypothetical future.
Ah, never change internet.
Ah, never change internet.
2020:
California wildfires
Deadly virus spreads in China
Trump is the president
Pentagon released UFO footage
2025:
California wildfires
Deadly virus spreads in China
Trump is the president
....fingers crossed for real aliens this time! 👽 🤞
2025 is the new 2020
California wildfires
Deadly virus spreads in China
Trump is the president
Pentagon released UFO footage
2025:
California wildfires
Deadly virus spreads in China
Trump is the president
....fingers crossed for real aliens this time! 👽 🤞
2025 is the new 2020
January 10, 2025 at 12:40 PM
2020:
California wildfires
Deadly virus spreads in China
Trump is the president
Pentagon released UFO footage
2025:
California wildfires
Deadly virus spreads in China
Trump is the president
....fingers crossed for real aliens this time! 👽 🤞
2025 is the new 2020
California wildfires
Deadly virus spreads in China
Trump is the president
Pentagon released UFO footage
2025:
California wildfires
Deadly virus spreads in China
Trump is the president
....fingers crossed for real aliens this time! 👽 🤞
2025 is the new 2020
🇦🇺 Australia bans social media for under-16s
🥸 Half of Linkedin’s content is fake
🦋 Bluesky making X and Threads tremble in fear!
and how I went accidentally viral again 🤦♂️
Click here, read your weekly dose of #socialmedia marketing news in 3 minutes 👇
https://buff.ly/3OEbqIx
🥸 Half of Linkedin’s content is fake
🦋 Bluesky making X and Threads tremble in fear!
and how I went accidentally viral again 🤦♂️
Click here, read your weekly dose of #socialmedia marketing news in 3 minutes 👇
https://buff.ly/3OEbqIx
December 4, 2024 at 10:09 AM
🇦🇺 Australia bans social media for under-16s
🥸 Half of Linkedin’s content is fake
🦋 Bluesky making X and Threads tremble in fear!
and how I went accidentally viral again 🤦♂️
Click here, read your weekly dose of #socialmedia marketing news in 3 minutes 👇
https://buff.ly/3OEbqIx
🥸 Half of Linkedin’s content is fake
🦋 Bluesky making X and Threads tremble in fear!
and how I went accidentally viral again 🤦♂️
Click here, read your weekly dose of #socialmedia marketing news in 3 minutes 👇
https://buff.ly/3OEbqIx
Your content schedule is NOT your #contentstrategy!
Sure it’s nice to have a plan for WHAT goes WHERE and WHEN..
But strategy is much more than that
It needs to answer the questions of:
- WHAT is your goal?
- WHO is this for?
- WHY should they care?
- HOW do you define success?
Sure it’s nice to have a plan for WHAT goes WHERE and WHEN..
But strategy is much more than that
It needs to answer the questions of:
- WHAT is your goal?
- WHO is this for?
- WHY should they care?
- HOW do you define success?
December 4, 2024 at 12:38 AM
Your content schedule is NOT your #contentstrategy!
Sure it’s nice to have a plan for WHAT goes WHERE and WHEN..
But strategy is much more than that
It needs to answer the questions of:
- WHAT is your goal?
- WHO is this for?
- WHY should they care?
- HOW do you define success?
Sure it’s nice to have a plan for WHAT goes WHERE and WHEN..
But strategy is much more than that
It needs to answer the questions of:
- WHAT is your goal?
- WHO is this for?
- WHY should they care?
- HOW do you define success?
Creating positioning and ICP for client: 2 sessions with so-so data
Creating positioning and ICP for my own youtube channel: 7 months with crapton of data and counting
Creating positioning and ICP for my own youtube channel: 7 months with crapton of data and counting
December 3, 2024 at 5:00 PM
Creating positioning and ICP for client: 2 sessions with so-so data
Creating positioning and ICP for my own youtube channel: 7 months with crapton of data and counting
Creating positioning and ICP for my own youtube channel: 7 months with crapton of data and counting
This is the hill I will die on but:
Linkedin is the worst social media platform for organic reach.
At least Facebook has reels that can genuinely organically spread.
Linkedin is a literal russian roulette with results chances competing with a dice toss
Linkedin is the worst social media platform for organic reach.
At least Facebook has reels that can genuinely organically spread.
Linkedin is a literal russian roulette with results chances competing with a dice toss
December 3, 2024 at 9:04 AM
This is the hill I will die on but:
Linkedin is the worst social media platform for organic reach.
At least Facebook has reels that can genuinely organically spread.
Linkedin is a literal russian roulette with results chances competing with a dice toss
Linkedin is the worst social media platform for organic reach.
At least Facebook has reels that can genuinely organically spread.
Linkedin is a literal russian roulette with results chances competing with a dice toss
I long for the good ol’ social media days when 1 post a week on a Facebook business page could reach 100% of your followers 🥲
November 21, 2024 at 10:38 AM
I long for the good ol’ social media days when 1 post a week on a Facebook business page could reach 100% of your followers 🥲
Social Media News you've missed in November, part 1
📸 Instagram's DM management
📈 Meta's Threads growing
🛒 Meta's Flexible ads
📺 Linkedin's video guide
📸 Instagram's suggestions in your feed
🎥 Youtube's new analytics
🇦🇺 Australia's teen-protecting law
📊 and X's and Youtube's election numbers
📸 Instagram's DM management
📈 Meta's Threads growing
🛒 Meta's Flexible ads
📺 Linkedin's video guide
📸 Instagram's suggestions in your feed
🎥 Youtube's new analytics
🇦🇺 Australia's teen-protecting law
📊 and X's and Youtube's election numbers
November 11, 2024 at 6:14 PM
Social Media News you've missed in November, part 1
📸 Instagram's DM management
📈 Meta's Threads growing
🛒 Meta's Flexible ads
📺 Linkedin's video guide
📸 Instagram's suggestions in your feed
🎥 Youtube's new analytics
🇦🇺 Australia's teen-protecting law
📊 and X's and Youtube's election numbers
📸 Instagram's DM management
📈 Meta's Threads growing
🛒 Meta's Flexible ads
📺 Linkedin's video guide
📸 Instagram's suggestions in your feed
🎥 Youtube's new analytics
🇦🇺 Australia's teen-protecting law
📊 and X's and Youtube's election numbers
Linkedin has to be the dumbest and least sincere social media network out there.
Everyone tries the same template of posts to sell through organic content, not understanding that when everyone sells, noone sells.
Everyone tries the same template of posts to sell through organic content, not understanding that when everyone sells, noone sells.
November 9, 2024 at 5:48 PM
Linkedin has to be the dumbest and least sincere social media network out there.
Everyone tries the same template of posts to sell through organic content, not understanding that when everyone sells, noone sells.
Everyone tries the same template of posts to sell through organic content, not understanding that when everyone sells, noone sells.
There’s a common misconception that creativity, originality and uniqueness are crucial for success, sales or virality.
Why that can’t be further from the truth I tried to explain in my most recent video below
youtu.be/y9SkEXpR4No?...
Why that can’t be further from the truth I tried to explain in my most recent video below
youtu.be/y9SkEXpR4No?...
October 22, 2024 at 5:19 PM
There’s a common misconception that creativity, originality and uniqueness are crucial for success, sales or virality.
Why that can’t be further from the truth I tried to explain in my most recent video below
youtu.be/y9SkEXpR4No?...
Why that can’t be further from the truth I tried to explain in my most recent video below
youtu.be/y9SkEXpR4No?...
This twitter weird.
April 17, 2023 at 10:33 AM
This twitter weird.