8️⃣ I ignored #Fediverse for way too long. That was a mistake.

It might just be the future of #socialmedia—and social media marketing.

Over the next few weeks, I’ll be diving deep into this. Follow along & subscribe to my newsletter at https://mkt.wtf to stay ahead. 🚀

7️⃣ Imagine posting once and having it appear across YouTube, Instagram, and Twitter (X).

Imagine your comments, likes, and shares syncing across all platforms.

That’s the Fediverse, powered by the ActivityPub protocol. And it could change everything.

6️⃣ The Fediverse is a decentralized, ad-free, open-source social network where platforms are connected—but no one company owns it.

Think of it as:
🔗 A federated universe of social platforms
📡 Communities manage themselves
💬 No ads, no algorithmic manipulation

5️⃣ So what’s the solution? Quit social media entirely?

Go back to ICQ and phpBB forums?

Well… no. (But also, kinda.)

Enter: The #Fediverse. 🌍

4️⃣ The worst part? These platforms control what we see.

Think:
👀 Cambridge Analytica
👀 X shifting far-right under Elon
👀 Meta moving moderation teams based on politics

Algorithms aren’t neutral.

3️⃣ 🔁 Platforms need revenue → shrink organic reach
📉 Creators adapt → post more content
📡 Algorithm rewards engagement → clickbait & quantity win

And just like that, we’ve abandoned the social in social media and entered the algorithm media era.

2️⃣ And I get it—platforms need to make money.

Ads keep social media free, running, and growing. Brands create value-driven content, and we all benefit.

But here’s the vicious cycle that’s been created:

1️⃣ For years, social media has been moving in one direction:

📉 Lower organic reach
💰 More ads
📊 Algorithm-controlled visibility

Every update makes it harder to reach your audience without paying for it.